A&W and the Multiple Sclerosis Society of Canada Team Up to End MS with the 2nd Annual Cruisin' for a Cause
August 25 2010 - 9:00AM
PR Newswire (Canada)
VANCOUVER, Aug. 25 /CNW/ -- On Thursday, August 26 $1 from every
Teen Burger(R) sold across Canada donated to the MS Society
VANCOUVER, Aug. 25 /CNW/ - A&W Food Services of Canada Inc.
(TSE: AW.UN) celebrates its second annual Cruisin' for a Cause Day
tomorrow to benefit and raise awareness for the Multiple Sclerosis
Society of Canada. One dollar from every Teen Burger(R) sold across
the country on Thursday, August 26 will be used to end MS. More
than 700 A&W restaurants across Canada will host Cruisin' for a
Cause (or Journée Rétro as it is known in Quebec) through a variety
of events including classic car gathering, retro music, car hop
service and car hop relay races, hula hoop contests and Great
A&W Root Bear(R) visits. "A&W and the Multiple Sclerosis
Society of Canada challenge all franchisees, employees, customers
and cruisers to beat last year's total of $400,000 raised to end
MS. A&W franchisees and employees were thrilled with the
results of last year's event and support this worthy cause while
celebrating our customers' love of great food, classic cars, and
fun summer memories at A&W," said Paul Hollands, President and
CEO of A&W Food Services of Canada Inc. "The MS Society of
Canada is thrilled to join forces with A&W for the second year
running to raise funds to support our mission and to build
awareness of a disease that touches one in two Canadians," says
Yves Savoie, president and chief executive officer for the MS
Society of Canada. "Last year's campaign was an unqualified success
and we are looking forward to raising the bar even higher in 2010."
Canada has one of the highest incidence rates of multiple sclerosis
in the world - research and support for people with MS and their
families is critical. Multiple Sclerosis is the most common
neurological disease of young adults in Canada. Founded in 1948,
the Multiple Sclerosis Society of Canada is the only national
organization in Canada that supports both MS research and services
for people with MS and their families. Proceeds from the event will
fund research to end multiple sclerosis as well as provide services
for people impacted by MS today. Cruisin' for a Cause creates an
opportunity for Canadian baby boomers who grew up enjoying warm
summer evenings in their cars at A&W drive-ins - often with the
radio blaring and trays of Teen Burgers(TM), onion rings and icy
cold A&W Root Beer delivered by car hops - to revisit those
fond memories, enjoy classic, muscle and hot rod cars and while
supporting the Multiple Sclerosis Society of Canada. Cruisin' for a
Cause is a fundraising event affiliated with A&W's national
Cruisin' the Dub program, which began over ten years ago at a
grassroots level in various communities. It was created by baby
boomer classic car enthusiasts who enjoyed gathering at A&W to
share their passion for their vintage autos. A&W will hold more
than 5,000 Cruisin' the Dub events this season. A&W Food
Services of Canada Inc. is 100 per cent Canadian owned and is one
of the strongest brand names in the Canadian foodservice industry.
A&W is the nation's second largest hamburger restaurant company
with 713 locations coast-to-coast. A&W Restaurants feature
famous trade-marked menu items such as The Burger Family(R), Chubby
Chicken(R), and A&W Root Beer(R). For more information, please
visit www.aw.ca. About multiple sclerosis and the Multiple
Sclerosis Society of Canada Multiple sclerosis is a chronic, often
disabling disease of the brain and spinal cord. It is the most
common neurological disease of young adults in Canada. Most people
with MS are diagnosed between the ages of 15 and 40, and the
unpredictable effects of MS last for the rest of their lives. The
MS Society provides services to people with MS and their families
and funds research to find the cause and cure for this disease.
Please visit www.mssociety.ca or call 1-800-268-7582 to make a
donation or for more information. Alex Chapple, Hoggan &
Associates, achapple@hoggan.com, T: 604.742.4264, C: 604.512.6095
OR Stewart Wong, Multiple Sclerosis Society of Canada,
stewart.wong@mssociety.ca, T: 416.967.3025, C: 416-575-3025
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