6.5 million dollars have
already been raised for those affected by MS!
MONTRÉAL, Aug 20, 2015 /CNW
Telbec/ - The Multiple Sclerosis (MS) Society of Canada invites Quebecers to contribute to its
annual fundraising and MS awareness campaign, which has been held
for the past seven years in collaboration with A&W Food
Services of Canada Inc. (TSE: AW.UN). On August 27, $1 will
be given to the MS Society for every Teen BurgerTM sold
in Canada.
"Multiple sclerosis is an illness that affects nearly 100,000
Canadians, including about 20,000 Quebecers, said Louis Adam, Executive Director, MS Society,
Quebec Division. A&W's Cruisin' to End MS Day is
a 24-hour national campaign that helps raise funds for multiple
sclerosis research and services provided to those suffering from
this disease in Québec. On Thursday,
August 27, I invite Quebecers to visit any A&W location
across the province to help those who live with this illness every
day!"
For the past six years, 6.5 million
dollars have been raised through public involvement!
In 2015, the MS Society, in collaboration with the MS Scientific
Research Foundation, awarded a $4.2
million grant for a clinical trial called MESCAMS. This
innovative international research project, exclusively focused on
treating MS by mesenchymal stem cells, is the first of its kind in
Canada and already looks
promising!
The grant given to the MESCAMS clinical trial is co-financed by
proud backers, including A&W Food Services of Canada, who donated a million dollars. A&W
has given a total of $6.5 million to
help those suffering from multiple sclerosis since the launch of
A&W's Cruising to End MS Day.
"Over the past six years, our clients, franchisees and the
A&W team have displayed exceptional generosity as part of
A&W's Cruising to End MS Day, said Paul Hollands, Chair and Chief Executive Officer
of A&W Food Services of Canada Inc. We are thrilled that this
campaign helps fund research and gives hope to those living with
MS."
Here's how you can support the MS Society of Canada
On Thursday, August 27, A&W
will give $1 to the MS Society of
Canada for each Teen
BurgerTM sold across the country. During this event,
several participating A&W restaurants will also organize
various fundraising activities, such as games, draws, raffles and
even visits from the Great Root Bear!
Moreover, Quebecers can now purchase a cut-out for $1, $2 or
$5, or drop their donation in
specially marked boxes during their next visit to any of A&W's
119 locations across Québec.
Another way to contribute to the cause is by making a donation
online, at cruisintoendms.ca.
"This year, A&W franchisees hope to once again count on
Quebecers' generous participation, said Mr. Hollands. On
August 27, don't miss out on
A&W's Cruisin' to End MS Day."
"Mr. A&W"
The involvement of both franchisees and Quebecers in this
campaign will not go unnoticed. Indeed, the restaurant that raises
the most funds by August 16 will be
visited by Alain, the face of the latest A&W ad campaigns.
About multiple sclerosis and the MS Society of Canada
Canada has the world's highest
rate of multiple sclerosis. This debilitating illness targets the
central nervous system, which includes the brain, spinal cord and
optic nerves. MS is the most prevalent neurological illness among
young adults across Canada. It
generally manifests among people aged 15-40 and its unpredictable
effects last a lifetime. The MS Society provides services to
100,000 Canadians suffering from MS and their families, and funds
research to find the cause and a cure for this disease. In Québec
alone, 20,000 individuals benefit from these efforts. For more
information or to make a donation to the MS Society, please visit
mssociety.ca or call 1 800 268-7582.
About A&W
A&W Food Services of Canada Inc. is a purely Canadian
company and one of the most recognized brands within the Canadian
food service industry. A&W is the country's second largest
hamburger restaurant chains, operating over 800 locations across
Canada. Since 2012, A&W has
served 100% pure beef, raised without the use of hormones or
steroids and free of preservatives and additives. In October 2014, A&W Canada became North America's first national fast-food chain
to only serve chicken raised without the use of antibiotics and fed
a grain-based, vegetarian diet without any animal by-products. For
more information on A&W's guarantees, visitawguarantee.ca
A&W restaurants offer their famous menu, which includes the
Burger FamilyTM, Chubby ChickenTM, A&W
Root BeerTM and Buddy BurgersTM. For more
information, visit aw.ca.
SOURCE A&W Food Services of Canada Inc.