Art fundraiser to take over Toronto this summer in support of Brain Health
Awareness; Amaya sponsors Brain installation
MONTREAL, March 18, 2016 /CNW Telbec/ - Amaya Inc. (NASDAQ:
AYA; TSX: AYA), a leading provider of technology-based products and
services in the global gaming and interactive entertainment
industries, today announced that it is a sponsor of The Brain
Project, presented by TELUS, an eclectic, vibrant, art exhibition
designed to promote brain health.
The project consists of a range of artists creating diverse
brain sculptures to be placed in popular public areas around
Toronto to drive interest and
awareness in brain health. Amaya is paired with digital modern
artist Ron Wild, who will create a
sculpture using an extreme mapping montage technique that will
reflect the strategic and creative elements of the human brain used
when making decisions in poker, chess and other competitive
sports.
"Amaya is happy to support the The Brain Project and to advance
public awareness of important issues surrounding mental health and
awareness," said David Baazov, Amaya
Chairman and CEO. "Poker is a mind sport and a form of
entertainment which heavily encompasses strategic thought, helping
to keep the brain healthy and active. Many of the poker world's top
players find a healthy diet means a healthy mind, and a healthy
mind means better results."
Other participating Brain Project artists include: Mr.
Brainwash, celebrated Los
Angeles-based filmmaker and street artist known for his
pop-graffiti creations; Gary Taxali,
whose retro, stylized art has been shown in the Andy Warhol Museum,
The Whitney Museum of American Art and the Contemporary Art Museum
in Rome; Samara Shuter, a painter who channels her
passion for fashion, street art, and graphic design into lush
canvases dedicated to the tailored suit; and Karim Rashid, a "poet of plastic" whose work
with luxury goods, furniture, lighting, surface design and brand
identity inspired Time magazine to name him "the most
famous industrial designer in all the Americas."
The Brain Project is led by prominent co-chairs Ben Mulroney (host of etalk) and
Jessica Mulroney (PR,
marketing and events, Kleinfeld HBC and co-founder of the Shoebox
Project), Erica Godfrey
(graphic designer) and Noah
Godfrey (founder and general manager of Checkout 51).
Together they are working with notable committee members and
established art experts including Sandra
Ainsley (owner of Sandra Ainsley Gallery),
Clara Halpern (RBC Curatorial
Fellow at The Power Plant, Toronto), Anda
Kubis (associate dean of outreach and innovation in the
Faculty of Art at OCAD University) and Ann Priftis (senior manager business
development, Amazon Art and head of art at the Fabergé Egg Hunt,
NYC) to curate over 50 brains designed by a diverse group of
talented artists including architects, fashion designers and fine
artists.
About Amaya
Amaya is a leading provider of
technology-based products and services in the global gaming and
interactive entertainment industries. Amaya owns gaming and related
consumer businesses and brands including PokerStars, Full Tilt,
BetStars, StarsDraft, the European Poker Tour, PokerStars Caribbean
Adventure, Latin American Poker Tour and the Asia Pacific Poker
Tour. These brands have more than 100 million cumulative registered
customers globally and collectively form the largest poker business
in the world, comprising online poker games and tournaments, live
poker competitions, branded poker rooms in popular casinos in major
cities around the world, and poker programming created for
television and online audiences. Amaya, through certain of these
brands, also offers non-poker gaming products, including casino,
sportsbook and daily fantasy sports. Amaya has various gaming and
gaming-related licenses or approvals throughout the world,
including from the United Kingdom,
Italy, France, Spain, Estonia, Belgium, Denmark, Bulgaria, Greece, Ireland, Romania, the Isle of
Man, Malta, the State of
Schleswig-Holstein in Germany, the Provinces of Quebec and Ontario in Canada, and the State of New Jersey in the United States.
About The Brain Project:
The Brain Project serves as a
vehicle for fundraising in support of care and research into aging
and brain health at Baycrest. Brain sculptures designed by
world-renowned and emerging members of the arts community -
spanning fashion, architecture, culture, music and visual arts -
and sponsored by philanthropists and corporations will be on
display in Toronto in June 2016. The Brain Project is proud to work
with a number of community partners including: MoCCA, Gardiner
Museum, and OCAD University. To view the growing list of
participating organizations and individuals please visit:
http://www.brainproject.ca/about/who-is-involved/
About Baycrest:
Baycrest Health Sciences is a global
leader in geriatric residential living, healthcare, research,
innovation and education, with a special focus on brain health and
aging. As an academic health sciences centre fully affiliated with
the University of Toronto, Baycrest
provides an exemplary care experience for aging clients combined
with an extensive clinical training program for students and one of
the world's top research institutes in cognitive neuroscience.
Through its commercial and consulting arms, Baycrest is marketing
its sought-after expertise and innovation to other healthcare
organizations and long-term care homes, both in Canada and internationally. Founded in 1918 as
the Jewish Home for Aged, Baycrest continues to embrace the
long-standing tradition of all great Jewish healthcare institutions
to improve the well-being of people in their local communities and
around the globe.
To learn more about The Brain Project please visit:
www.brainproject.ca.
Twitter:
@TorontoBrains
Instagram: @TorontoBrains
Facebook:
Facebook.com/TorontoBrains
Hashtag:
#thebrainprojectTO
SOURCE Amaya Inc.