Band collaborated with award-winning independent brewer
on every aspect of "first and only beer"
TORONTO, June 21, 2021 /CNW/ - Kick off the first day
of summer with a new soundtrack from Canadian rockers The
Tragically Hip and their first and only beer, Lake Fever
Lager, brewed in partnership with Big Rock Brewery. The
premium Lager – is "clean, uncomplicated, with a golden colour and
a very approachable hop profile". Now available for
pre-orders at bigrockbeer.com and at select retailers across
Canada as a 12-pack starting this
week.
"This was a true collaboration in every sense as we worked
together through several recipes to ensure the head, the colour,
and the taste profile were exactly what the band was looking for,"
said Wayne Arsenault, CEO of Big
Rock Brewery. "We couldn't be prouder of Lake Fever Lager
and the chance to work with a national treasure like The Tragically
Hip."
The Hip added "We've harboured the ambition to release our own
beer for a long time but could never find the right partner. Until
now. We're proud to announce the arrival of Lake Fever Lager. Big
thanks to the great folks at Canadian owned and independent
Big Rock Brewery, they've been amazing to work with. Over the last
six months they have helped us develop a cleansing, thirst
quenching lagered ale that is long on taste but still refreshing
and crushable; perfect for those occasions when one or two is just
not enough. We hope you'll join us in raising a glass of Lake Fever
Lager on the dock or patio, or wherever you find yourself this
summer, and enjoy the company of friends and family. We all deserve
it. Please consume responsibly and stay safe, always."
To celebrate the launch, Canadians can enter to win 1 of 20
ultimate prize packs The Tragically Hip by scanning the QR Code on
12-packs. For more information, visit
www.bigrockbeer.com/the-hip/
About The Tragically Hip
Critically acclaimed for more than three decades, The Tragically
Hip have been at the heart of the Canadian musical zeitgeist,
evoking a strong emotional connection between their music and their
fans that remains unrivalled. The five-piece group of friends
– Rob Baker (guitar), Gord Downie (vocals,
guitar), Johnny Fay (drums), Paul
Langlois (guitar) and Gord Sinclair (bass) – grew up
in Kingston, Ontario. The
Tragically Hip have achieved both mass popularity with more than 10
million albums sold in Canada and over 1.5 million sold
in the U.S, as well as peer recognition through 15 Juno Awards –
picking up their last two for Group of the Year and Rock Album of
the Year for Man Machine Poem. Their studio catalog
includes their self-titled debut album The Tragically
Hip (1987), Up To
Here (1989), Road
Apples (1991), Fully
Completely (1992), Day For
Night (1994), Trouble At The
Henhouse (1996), Phantom
Power (1998), Music @
Work (2000), In Violet
Light (2002), In Between
Evolution (2004), World Container
(2006), We Are The Same (2009), Now For
Plan A (2012), Man Machine
Poem (2016)
and Saskadelphia (2021). A National
Celebration was the final show of The Tragically Hip's Man
Machine Poem Tour recorded on Aug. 20, 2016, at the
K-Rock Centre in their hometown of Kingston, Ontario, and is their last performance as a
five-piece band. Through their career, the band became a cultural
touchstone in Canada and, despite their accolades and
numerous recognitions, will always be proudest of the humanitarian
work they have done over the years through numerous charitable
organizations and causes.
About Big Rock Brewery Inc.
In 1985, Ed McNally founded Big
Rock to contest the time's beer trends. Three bold,
European-inspired offerings – Bitter, Porter and Traditional Ale –
forged an industry at a time heavy on easy drinking lagers and
light on flavour. Today, our extensive portfolio of signature
beers, ongoing seasonal offerings, six ciders (Rock Creek Cider®
series), custom-crafted private label products and other notable,
licensed alcoholic beverages keeps us at the forefront of the craft
beer revolution and still proudly contesting the beer and alcoholic
beverage trends of today.
Big Rock has brewing operations in Calgary, Alberta, Vancouver, British Columbia, and Toronto, Ontario. Big Rock trades on the TSX
under the symbol "BR". For more information on Big Rock
visit www.bigrockbeer.com.
SOURCE Big Rock Brewery Inc.
