Highlights:
- Big Rock has secured a new multi-year customer marketing
agreement with Browns Social House Ltd. to produce and distribute
Social Lager and Social IPA to their locations across Canada; and
- This agreement represents significant beer volume for the
Corporation and is an exciting opportunity that compliments Big
Rock's national production and distribution footprint;
CALGARY,
AB, Dec. 13, 2022 /CNW/ - Big Rock
Brewery Inc. (TSX: BR) ("Big Rock" or the
"Corporation") is pleased to announce a new 3-year customer
marketing agreement (the "Customer Marketing
Agreement") with Browns Social House Ltd. ("Browns"), a
growing partner in the casual dining segment, to produce and
distribute Social Lager and Social IPA to their locations across
Canada. Browns is headquartered in
Vancouver with over 70 locations
across Canada, operating under the
trade names of Browns Socialhouse, Browns Crafthouse, and
Liberty Kitchen.
"We are proud to be working with such a great customer in the
hospitality industry with a shared commitment to quality and
consumer experience," stated Stephen
Giblin, Interim President & CEO. "We look forward to a
long-term partnership with Browns and growing our businesses
together."
"We are very excited to be working closely with Big Rock to
produce and distribute our proprietary beer for all of our Canadian
restaurant brands," said Browns President, Scott Ward. "Big Rock is an industry leader when
it comes to quality, consistency, service, and health and safety
standards."
Forward-Looking Information and
Future-Oriented Financial Information
Certain statements contained in this news release constitute
forward-looking statements. These statements relate to future
events or Big Rock's future performance. All statements, other than
statements of historical fact, may be forward-looking statements.
Forward-looking information are not facts, but only predictions and
generally can be identified by the use of statements that include
words or phrases such as, "anticipate", "believe", "continue",
"could", "estimate", "expect", "intend", "likely" "may", "project",
"predict", "propose", "potential", "might", "plan", "seek",
"should", "targeting", "will", and similar expressions. These
statements involve known and unknown risks, uncertainties and other
factors that may cause actual results or events to differ
materially from those anticipated in such forward-looking
statements. Big Rock believes that the expectations reflected in
those forward-looking statements are reasonable but no assurance
can be given that these expectations will prove to be correct and
such forward-looking statements included in this news release
should not be unduly relied upon by readers, as actual results may
vary materially from such forward-looking statements. These
statements are expressly qualified, in their entirety, by this
cautionary statement. In particular, this news release contains
forward-looking statements pertaining to: the anticipated revenue
to be received by the Corporation under the Customer Marketing
Agreement; that Big Rock's partnership with Browns will be
long-term; and that Big Rock and Browns will grow their businesses
together.
With respect to the forward-looking statements listed above and
FOFI (as defined below) contained in this news release, management
has made assumptions regarding, among other things: the demand for
beers produced under the Customer Marketing Agreement; the
Corporation's ability to perform its production and distribution
obligations under the Customer Marketing Agreement; and the
creditworthiness and performance of its counterparty under the
Customer Marketing Agreement.
Some of the risks which could affect future results and could
cause results to differ materially from those expressed in the
forward-looking information and statements and FOFI contained
herein include the risk factors set out in the Corporation's annual
information form and also include, but are not limited to, the risk
that management's assumptions in respect of the Customer Marketing
Agreement, including the demand for the beers produced thereunder,
the Corporation's ability to perform its production and
distribution obligations under the Customer Marketing Agreement,
and the ability of its counterparty under the Customer Marketing
Agreement to fulfill its obligations thereunder, including, but not
limited to, its payment obligations, may not be correct.
Any financial outlook or future oriented financial information
(in each case "FOFI") contained in this news release regarding
prospective financial position, including, but not limited to, the
anticipated revenue to be received by the Corporation under the
Customer Marketing Agreement, is based on reasonable assumptions
about future events, including those described above, based on an
assessment by management of the relevant information that is
currently available. The actual results will likely vary from the
amounts set forth herein and such variations may be material.
Readers are cautioned that any such FOFI contained herein should
not be used for purposes other than those for which it is disclosed
herein. Such information was made as of the date of this news
release and the Corporation disclaims any intention or obligation
to update or revise any such information, whether as a result of
new information, future events, or otherwise, unless required
pursuant to applicable law.
Readers are cautioned that the foregoing list of assumptions and
risk factors is not exhaustive. The forward-looking statements and
FOFI contained herein are expressly qualified in their entirety by
this cautionary statement. The forward-looking statements and FOFI
included in this news release are made as of the date hereof and
Big Rock does not undertake any obligation to publicly update such
forward-looking information and statements to reflect new
information, subsequent events or otherwise unless so required by
applicable securities laws.
About Big Rock Brewery Inc.
In 1985, Ed McNally founded Big
Rock to contest the time's beer trends. Three bold,
European-inspired offerings – Bitter, Porter and Traditional Ale –
forged an industry at a time heavy on easy drinking lagers and
light on flavour. Today, our extensive portfolio of signature
beers, ongoing seasonal offerings, six ciders (Rock Creek Cider®
series), custom-crafted private label products and other notable,
licensed alcoholic beverages keeps us at the forefront of the craft
beer revolution and still proudly contesting the beer and alcoholic
beverage trends of today. Big Rock has brewing operations in
Calgary, Alberta, Vancouver, British Columbia, and Toronto, Ontario. Big Rock trades on the TSX
under the symbol "BR". For more information on Big Rock visit
www.bigrockbeer.com.
SOURCE Big Rock Brewery Inc.