Franchise Favourites and International
Titles Ignited Movie Going in March
TORONTO, April 11,
2024 /CNW/ - (TSX: CGX) – Cineplex, a leading
entertainment and media company, reported box office revenues of
$59.2 million for March 2024, an increase of 46% compared to the
same period last year. Cineplex's box office revenues for the
month represented 95% of March 2019's level, compared to the North
American industry box office at 81%. This significant
outperformance is attributed to Cineplex's content broadening and
premium strategies.
Leading film performances in March
2024 included franchise favourite, Dune: Part Two,
which generated over $260
million in domestic box office revenues to date, with
Cineplex contributing over 10%. Family favourite, Kung Fu Panda 4, generated $166 million in domestic box office revenues
since its release, making it the second biggest grossing title in
the films' franchise. Other box office drivers included Godzilla
x Kong: The New Empire with 84.7% of Cineplex's box office
revenues coming from premium experiences.
Nearly half of Cineplex's box office revenues for the
month, at 46.1%, were from premium experiences like IMAX, UltraAVX
and VIP, proving movie goers are choosing a more enhanced and
interactive experience. Cineplex continues to hold its North
American leadership position in alternative programming with 9.1%
of March box office revenues coming from international films,
compared to its peers at 3.7%. Highest performing titles for the
month included Shaitaan, Jatt Nuu Chudail Takri, Crew and
Yolo.
"With the support of key tent pole titles, the March film slate
helped close the first quarter on a high note performing better
than last year, a sign that consumer demand continues to be strong
for compelling content," said Ellis
Jacob, President and CEO, Cineplex. "The CinemaCon
conference studio presentations show a strong film slate for the
balance of 2024 and great deal of enthusiasm for 2025, sharing a
sneak peek to wonderful product ahead. We feel more confident than
ever about the near and long-term opportunities of theatrical
exhibition."
Period
|
2019 Box
Office
|
2023 Box
Office
|
2024 Box
Office
|
2024 as
a
Percentage of
2019
|
2024 as
a
Percentage of
2023
|
January
|
$52,034
|
$45,743
|
$37,620
|
72 %
|
82 %
|
February
|
$41,892
|
$36,950
|
$28,222
|
67 %
|
76 %
|
March
|
$62,571
|
$40,644
|
$59,219
|
95 %
|
146 %
|
Total
|
$156,496
|
$123,338
|
$125,061
|
80 %
|
101 %
|
(i) Balances are in
thousands of dollars.
|
|
About Cineplex
Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in
the Film Entertainment and Content, Amusement and Leisure, and
Media sectors. Cineplex offers a unique escape from the everyday to
millions of guests through its circuit of over 170 movie theatres
and location-based entertainment venues. In addition to being
Canada's largest and most
innovative film exhibitor, the company operates Canada's favourite destination for 'Eats
& Entertainment' (The Rec Room), complexes specially designed
for teens and families (Playdium), and a newly launched
entertainment concept that brings movies, amusement gaming, dining,
and live performances together under one roof (Cineplex Junxion).
It also operates successful businesses in digital commerce
(CineplexStore.com), alternative programming (Cineplex Events),
motion picture distribution (Cineplex Pictures), cinema media
(Cineplex Media) and digital place-based media (Cineplex Digital
Media). Providing even more value for its guests, Cineplex is a
partner in Scene+, Canada's
largest entertainment and lifestyle loyalty program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs over 10,000 people in its
offices and venues across Canada.
To learn more, visit Cineplex.com.
Caution Regarding Forward-Looking Statements:
Certain statements and/or information in this news release
(identified by words such as "may", "will", "could", "should",
"would", "suspect", "outlook", "believe", "plan", "anticipate",
"estimate", "expect", "intend", "forecast", "objective" and
"continue" (or the negative thereof)), and words and expressions of
similar import, and similar expressions suggesting future events or
future performance are intended to identify forward-looking
statements. Such forward-looking statements are based on
expectations and assumptions made by Cineplex and is subject to
risks and uncertainties which may be beyond Cineplex's control. A
comprehensive discussion of risks that may impact Cineplex can be
found in Cineplex's public reports and filings, including those
described in Cineplex's Annual Information Form for the year ended
December 31, 2022 ("AIF"), and the
management's discussion and analysis for the year ended
December 31, 2023 ("Annual
MD&A"), which are available under the Company's profile on
Sedar+ (www.sedarplus.ca). The foregoing list of factors that may
affect future operations and results is not exhaustive. Readers are
cautioned that undue reliance should not be placed on
forward-looking statements as actual operations and results may
vary materially from the beliefs, plans, objectives, expectations,
anticipations, estimates and intentions expressed in such
forward-looking statements. Cineplex does not undertake to update,
correct or revise any forward-looking statements as a result of any
new information, future events or otherwise, except as may be
required by applicable law.
SOURCE Cineplex