CIBC's mobile platform rated best
consumer banking mobile experience for the 7th time in
the past 8 years
TORONTO, Oct. 11,
2024 /CNW/ - CIBC has won the 2024 Mobile Banking
Award by Surviscor Inc., a North American firm specializing in
the analysis and ranking of Canadian digital customer experiences.
CIBC ranks the highest among mobile banking apps offered
by Canada's big banks.
"Being recognized as the highest ranked mobile banking app by
Surviscor Inc. for the 7th time speaks to our team's
commitment to our clients and their mobile banking experience,"
said Michael Clabby, Executive Vice-President, Head of
Digital, Data and Strategy, CIBC. "We're committed to continuously
finding ways to add value to our clients who choose mobile to help
them stay on top of their everyday banking and stay connected to
their financial goals."
The Surviscor Canadian Mobile Banking Experience Review audits
23 Canadian digital banking firms including Canada's big
banks, leading credit unions, popular neo (branchless) banks, and
other firms that identify as a bank or a co-operative movement,
each offering a banking platform designed to be used on a phone.
The digital platforms are evaluated over five experience categories
(pre-login, user experience, account information, transactional and
mobile resources), using over 300 individual usage criteria and
based on over 2700 objective questions per firm.
About CIBC
CIBC is a leading North American financial institution with 14
million personal banking, business, public sector and institutional
clients. Across Personal and Business Banking, Commercial Banking
and Wealth Management, and Capital Markets, CIBC offers a full
range of advice, solutions and services through its leading digital
banking network, and locations across Canada, in the
United States and around the world. Ongoing news releases
and more information about CIBC can be found at
www.cibc.com/ca/media-centre.
About Surviscor Inc.
Surviscor is a North American
leader in the analysis and ranking of Canadian digital customer
experiences provided by service firms. Surviscor's popular digital
brokerage and banking reviews are powered by its proprietary
scorCard methodology, identifying the BEST and WORST digital
customer experiences. All studies and analyses serve as industry
benchmarks for consumers and industry participants by identifying
digital offerings considered to be leading-edge as compared to the
industry standard. For further information
visit, http://www.surviscor.com
SOURCE CIBC
