The two brands beloved globally for their
craftsmanship legacy release a range of apparel and accessories for
purchase
TORONTO, June 14,
2023 /CNW/ - Today, Jameson, the world's #1 Irish
Whiskey1, alongside iconic workwear brand Dickies,
announce the launch of 'Crafted Together' – a new
workwear-inspired collaboration featuring apparel and accessories,
available for purchase now across Canada. With 'Crafted Together,' Jameson and
Dickies join forces to connect their communities of modern-day
creators across the globe, coming together over a Jameson.
The Crafted Together collection is available in 26 markets
globally including Canada, the
U.S., U.K. and Asia. With shared
values and matching uniforms, Jameson and Dickies are connecting
kindred spirits with a collaboration that embraces a shared
appreciation of community and raises a toast to the modern
craftspeople of today.
The multi-piece capsule collection includes signature pieces
such as the iconic Dickies Eisenhower Jacket, as well as overalls,
beanies, caps and more. A new bespoke graphic, which pays homage to
the original Jameson 'Barrelman' icon linked to the brand since the
1700s, can be found on select tees and hoodies. Products range from
a suggested retail price of $20 to
$80 CAD.
"Jameson Irish Whiskey was founded in 1780 when workwear was the
uniform of the working community, often seen in the local pub after
a hard day's work," says Brendan
Buckley, Global Marketing Director for Jameson. "Meanwhile,
Dickies began its life in 1922 as a quality and respected workwear
brand. Craft and kinship underpin both brands and we are
delighted to bring that shared ethos to life through the Jameson x
Dickies Crafted Together collection."
Content for the new campaign was shot at the Midleton
Distillery, Cork, Ireland by
Dublin-born, Brooklyn-based photographer, Rich Gilligan, known for his photographic
documentary approach to portraiture and fashion. The resulting
creative presents a modern-day aesthetic of industrial workwear and
the blending of Jameson's and Dickies' communities.
"Quality craftsmanship is a longstanding pillar of our Dickies
business, and deeply rooted in our workmanship community," says
Sarah Crockett, Dickies Chief
Marketing Officer. "Dickies and Jameson teaming up feels like a
natural partnership due to both brand identities and our shared
DNA. We're thrilled to collaborate with Jameson to commemorate our
brand stories and, most importantly, celebrate our loyal
customers."
Brand fans can purchase items from the collection online at
www.dickies.ca/en/jameson/ and find bottles of Jameson Whiskey
featuring the limited-edition label on shelves where alcohol is
sold.
Video and stills of the collection are available to
download HERE.
About Jameson Irish
Whiskey
Jameson Irish Whiskey's story began in 1780 by founder
John Jameson, who established a
whiskey distillery in Dublin under
the family motto, 'Sine Metu' ('Without Fear'). Jameson personally
selected barley and casks and distilled his whiskey three times to
create a smooth spirit that has become the world's #1 selling Irish
whiskey today.
Visit www.jamesonwhiskey.com/en-ca/jamesonxdickies/ or follow
@JamesonWhiskey on Facebook, Instagram, and Twitter to learn
more.
About Corby Spirit and
Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and
distributor of spirits and imported wines. Corby's portfolio of
owned brands includes some of the most renowned brands in
Canada, including J.P. Wiser's®,
Lot No. 40®, Pike Creek®, and Gooderham & Worts® Canadian
whiskies as well as Lamb's® rum, Polar Ice® vodka, McGuinness®
liqueurs, and Ungava® gin. Through its affiliation with Pernod
Ricard S.A., a global leader in the spirits and wine industry,
Corby also represents leading international brands such as ABSOLUT®
vodka, Chivas Regal®, Aberlour® and The Glenlivet® Scotch whiskies,
Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa®
liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo
Viejo®, and Kenwood® wines. In 2018, Corby was named one of the 50
Best Workplaces in Canada by The
Great Place to Work® Institute Canada for the seventh consecutive
year. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto
Stock Exchange under the trading symbols CSW.A and CSW.B. For
further information, please visit our website or follow us on
LinkedIn, Twitter (@CorbySW) and Instagram (@CorbySW).
ABOUT DICKIES
Founded in 1922 in Fort Worth,
Texas, Dickies has stood alongside generations of proud
workers, equipping them with the tough, durable workwear that has
enabled them to make and shape our world. A brand of VF
Corporation, Dickies has grown to represent a global community of
people who have taken inspiration from the traditional world of
work and made it their own. For nearly 100 years and available in
over 100 countries, what began as a humble workwear company has
grown into a worldwide force, weaving together cultural movements
with a rigorous commitment to straightforward style and
long-lasting ingenuity. For more information, please
visit dickies.com.
For more information about the Dickies brand, please
follow @dickies and @dickiesskate on Instagram.
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1 Source:
Nielsen L52W TOTAL US - XAOC + LIQ PLUS LATEST - VS
52 WKS YA - W/E 05/20/23.
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SOURCE Corby Spirit and Wine Limited