MADISON, Wis., Nov. 2, 2021 /PRNewswire/ -- Kid Trax, a
brand of Dorel Industries, Inc. (TSX: DII.B, TSX: DII.A), today
announced a unique partnership with Ford Motor Company to celebrate
the return of the iconic Ford Bronco. Available today, a kid-sized
version of the legendary 4x4 SUV will hit the streets (or
sidewalks!) to provide Ford enthusiasts, parents, and their young
adventurers with an interactive vehicle designed to mimic the
features of its highly coveted grown-up counterpart, including the
iconic running lights, sport bucket seats, and a realistic spare
fifth tire on the rear. This year marks the first time since 1996
that the legendary Ford Bronco is back on the market, and Kid Trax
honors its return as the exclusive Ford Bronco toy licensor in
2021.
"At Kid Trax, we strive to bring creative play themes and timely
trends to life through our battery-powered ride-on toys," said
Brianna Purvis, Kid Trax Brand
Manager. "Our partnership with Ford Motor Company allows us to
continue that tradition, while also deepening the connection
between grandparents, parents, and children by providing them with
a unique way to share their very own passions and fond memories
through the joy of play."
The Ford Bronco by Kid Trax comes equipped with several lifelike
features, including removable doors and a bed cover for three
different looks. It's real foot pedal acceleration, horn sound
effects, and a working FM radio and MP3 player input provide a
lifelike driving experience. The truck travels at a top speed of 5
MPH for the perfect balance of fun and safety, and the Power Trax
rubber traction strip tires keep the ride smooth and steady. The
Ford Bronco comes with a rechargeable 12-Volt battery and wall
charger so the fun never has to stop for long.
"After nearly 25 years, it is an honor to re-introduce and
re-imagine one of Ford's most iconic vehicles alongside our
partners at Kid Trax Toys," said Mark
Grueber, US Consumer Marketing Manager. "Our hope is that
the children of Ford Bronco enthusiasts can experience the same
level of joy and excitement that is felt by their
parents!"
"The partnership between Kid Trax and Ford Motor Company allows
both brands to meaningfully engage with their consumers and connect
with one another's demographics by bringing the Ford Bronco fandom
to the preschool set," said Maura
Regan, President, Licensing International. "It's a creative
yet natural fit that delivers an elevated experience for parents
seeking unique kids' toys that align with their own interests and
hobbies. A great example of smart licensing leveraging the core
strengths of both companies to create a new brand experience for
consumers."
The Ford Bronco by Kid Trax ($499.99) will be
available for purchase on November 2, 2021, exclusively at
Target. Follow along with all the fun by following Kid Trax on
Facebook, Instagram, Twitter, YouTube, or visit
KidTraxToys.com/FordBronco.
ABOUT KID TRAX
Kid Trax is a brand of Pacific Cycle, a
division of Dorel Industries' (TSX: DII.B, DII.A) Dorel Sports segment, encompassing several
powerhouse brands, including Schwinn and Mongoose. Dorel Industries
Inc. has annual sales of US $2.8
billion and employs approximately 8,200 people in facilities
located in twenty-five countries worldwide. Kid Trax makes
award-winning toys. The brand's attention to detail, creative
designs and play features take favorite play themes and licensed
characters and brings them to life for the child.
ABOUT FORD MOTOR COMPANY
Ford Motor Company (NYSE: F)
is a global company based in Dearborn,
Michigan, that is committed to helping build a better world,
where every person is free to move and pursue their dreams. The
company's Ford+ plan for growth and value creation combines
existing strengths, new capabilities and always-on relationships
with customers to enrich experiences for and deepen the loyalty of
those customers. Ford designs, manufactures, markets and services a
full line of connected, increasingly electrified passenger and
commercial vehicles: Ford trucks, utility vehicles, vans and cars,
and Lincoln luxury vehicles. The
company is pursuing leadership positions in electrification,
connected vehicle services and mobility solutions, including
self-driving technology, and provides financial services through
Ford Motor Credit Company. Ford employs about 182,000 people
worldwide. More information about the company, its products and
Ford Motor Credit Company is available at corporate.ford.com.
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SOURCE Kid Trax
