Goodfood and Aloette Go launch new meal-kits to spark joy in Canadians’ kitchens
January 10 2023 - 6:00AM
Goodfood Market Corp. (“Goodfood” or “the Company”) (TSX: FOOD) has
teamed up with Aloette Go to bring Michelin-inspired recipes to
Canadians' doorsteps this winter.
As Canada's number one meal-kit brand, Goodfood
delivers farm-fresh ingredients and chef-curated recipes to empower
Canadians to eat and live better. The new partnership with one of
the country's top restaurants, Aloette and takeout counterpart
Aloette Go, further demonstrates the brand's commitment of bringing
homegrown ingredients and high-quality dishes into consumers'
kitchens nationwide.
Goodfood and Aloette Go will offer two delicious
meal-kits developed in collaboration by Aloette Executive Chef
Solomon Mason and Goodfood Head Chef Jordana Rebner. The Aloette
Wagyu Burger meal-kit is inspired by one of Aloette's most iconic
dishes, and will be available to order for a limited time only by
Goodfood subscribers across the country.
“As an industry leader in an ever-evolving food
scene, it's important for us to continue finding ways to stay
relevant and excite our customers,” said Solomon Mason, Executive
Chef, Aloette Go. “With more Canadians cooking at home, we're
thrilled to partner with Goodfood to bring Aloette Go’s elevated
experience to them and help make meal-time more enjoyable."
The newest venture by Toronto-based Alo Food
Group, Aloette Go, offers a high-quality takeout and delivery
experience each time, highlighting fan-favourites from its sister
restaurant, Aloette. Alo Food Group also owns Alo and Alobar
Yorkville, two of the first restaurants to receive a Michelin Star
in Canada in September. Now, with easy-to-follow recipe cards and
pre-portioned ingredients, Goodfood has not only made it easier
than ever to cook like a Michelin Chef, but is allowing those
outside of Toronto to enjoy Aloette Go’s delicious dishes for the
first time.
"At Goodfood, our priority is to make cooking
and eating an exciting activity that sparks joy and brings people
together, rather than cause stress," said Jordana Rebner, Head
Chef, Goodfood. "Partnering with Aloette Go to offer our
subscribers a unique home-cooking experience allows us to deliver
on our promise to make meal-time more enjoyable, which is
especially relevant during these winter months, a time when we
could all use a little more joy in our lives!"
Featuring fresh locally-sourced ingredients,
Goodfood subscribers were able to order the Aloette Seared Scallops
meal-kit in late December, and are now able to order the Aloette
Wagyu Burger meal-kit with Seared Halloumi and Pickle Mayo until
Wednesday February 1st. To learn more, Canadians can visit
makegoodfood.ca and order their own Michelin-inspired meal-kit by
Goodfood and Aloette Go.
About GoodfoodGoodfood (TSX:
FOOD) is a leading digitally native meal solutions brand in Canada,
delivering fresh meals and add-ons that make it easy for customers
from across Canada to enjoy delicious meals at home every day. The
Goodfood team is building Canada’s most loved millennial food
brand, with the mission to create experiences that spark joy and
help our community live longer on a healthier planet. Goodfood
customers have access to uniquely fresh and delicious products, as
well as exclusive pricing, made possible by its world class
culinary team and direct-to-consumer infrastructures and
technology. We are passionate about connecting our partner farms
and suppliers to our customers’ kitchens while eliminating food
waste and costly retail overhead. The Company’s administrative
offices are based in Montreal, Québec, with production facilities
located in the provinces of Quebec and Alberta.
About Alo Food GroupThe Alo
Food Group creates and operates restaurants of regard in Toronto.
Since the opening of Alo -- our fine-dining flagship -- in 2015, we
have aimed to make luxuries approachable while elevating
time-honoured favourites. We offer our guests a continuing
relationship in venues where the deliciousness of the food is met
by a passion for hospitality. Along with Alo, our portfolio of
restaurants includes Aloette (2017); Alobar Yorkville (2018); Salon
(2019), an intimate space for private dining; and Aloette Go
(2021), a take-out-and-delivery-optimized version of the
original.
Contact:Jessica
HoffeldtAgnosticjhoffeldt@thinkagnostic.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/fe42155e-3569-49a4-837b-33b7f782e0e1
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