TORONTO,
Nov. 13, 2019 /CNW/ -
Thoughtfull™, a new online gifting platform created by Indigo Books & Music Inc. (TSX: IDG),
announced its beta launch today. Aiming to transform the way in
which Canadians discover and select gifts, Thoughtfull is the first
marketplace of its kind to provide curated gift recommendations
based on how the gift giver wants their recipient to feel, along
with their interests. For launch, Thoughtfull offers same-day gifts
and standout experiences exclusively within the Greater Toronto Area and unique products that
ship nationwide.
"We are delighted to be launching the pilot of Thoughtfull
today," said Andrea Limbardi, Head
of Thoughtfull. "We heard from Canadians that they just don't know
where to start when looking for a gift. In today's world where
we're all busy and time-pressed we wanted to solve that pain point,
and so we set out to create a platform that would provide a
meaningful and easy way to gift with items that are curated to each
recipient."
Limbardi continued, "Ultimately gift giving is about a
human connection which is why people are at the forefront of
Thoughtfull. Our marketplace is powered by our talented team of
curators who have sourced
the best goods and experiences that we are so
proud to host on our marketplace."
Through intensive market research with over 6000 people,
the Thoughtfull team discoveredthat Canadians are overwhelmed by
where to start when it comes to choosing a meaningful gift; endless
choices and a lack of time have made gift giving – especially
thoughtful gift giving – a daunting task.
Thoughtfull's solution is in its unique guided navigation,
the Thoughtfull Assistant, that takes a human-centric
approach. To begin, the gift giver answers a few
simple questions, focusing on the occasion, how a gift giver wants
their recipient to feel, and what their interests are. Within
seconds, the Thoughtfull Assistant then provides curated Giftlists
featuring unique products, standout experiences, and socially
conscious finds sourced from its marketplace.
Exceptional experiences are a key feature of Thoughtfull.
Gift givers will find options from cooking classes at Le Dolci
Bakery in Toronto, to piloting a
Boeing 777 in the UFLY Flight Simulator. Other gifts include a
3-Hour Sushi Making Workshop with Chef Sang
Kim, a personal wellness retreat at Cedar Healing Arts, and
a Seasonal Floral Arrangements & Wreath Workshop at South Pond
Farms among many others.
Sometimes, gifts are needed at a moment's notice which is
why Thoughtfull's curators focused on gifts that can be available
same day. From an Infrared Sweat Session at Dew Sweat House for the
gift of self-care, to an annual Authentic Tea Lovers Club
subscription by Tea Rebellion, same day gifts are sent digitally by
email.
Additional gifts on the platform include food and drink
subscriptions from Parachute Coffee and Trail Estate Winery, gift
sets from Bathorium Inc, customizable leather goods
from Fitzy, and workshops from Embiria and JOMO Studio
Inc.
Key features of Thoughtfull include:
- The Most Giftable Assortment – The
Thoughtfull gifting marketplace is powered by Thoughtfull's team of
curators who have sourced unique products, standout experiences,
and socially conscious finds from merchants, both local and from
around the globe.
- Experiences – Thoughtfull helps
create lasting memories with one-of-a-kind experiences throughout
the Greater Toronto Area.
- Same-Day Gifts – Discover heartfelt,
high-quality gifts available at a moment's notice, available in the
Greater Toronto Area.
- Curated Giftlists Customized to the Recipient
– Each Giftlist contains a highly curated
selection of 10-30 gift ideas.
- Articles to Make the Gift More Meaningful –
Each Giftlist comes with an article with tips and tricks to
make gifts extra special by adding the perfect finishing touch,
from how to wrap an odd shaped gift to how to make a custom wax
seal.
- Gifts of Time Ideas and Free Certificates –
Sometimes the most meaningful gift can be the Gift of Time.
Thoughtfull has curated a selection of unique Gift of Time ideas,
articles and free certificates that relate to each interest.
- Thoughtfull Community forum –
To share gift ideas and inspire feedback and conversation,
Thoughtfull offers a community environment for customers,
merchants, and the Thoughtfull team to interact.
The beta version of the Thoughtfull platform is available
online at Thoughtfull.co and is
accessible through both desktop and mobile.
About Thoughtfull™
Thoughtfull™, a creation of Indigo
Books & Music Inc., is a new online gifting platform
that is designed to make finding a meaningful gift easy.
Thoughtfull's guided navigation, the Thoughtfull Assistant, focuses
on how you want recipients to feel, combined with their interests
in order to recommend the perfect gift. Thoughtfull's gifting
marketplace is powered by its team of Curators that have sourced
unique products, standout experiences, and socially conscious finds
from merchants, both local and around the globe. To learn more
about Thoughtfull, visit www.Thoughtfull.co.
SOURCE Indigo Books & Music
Inc.