A new national, long-term partnership kicks
off today with select adidas apparel now available at Indigo stores
across the country and indigo.ca
TORONTO, Nov. 8, 2022
/CNW/ - Two beloved brands – adidas Canada and Indigo – have come together to
bring exciting new offerings to Canadians as the first step in a
longer-term partnership. Starting today, signature and exclusive
adidas apparel are available at both Indigo.ca and select Indigo
stores, including Toronto Eaton Centre (ON), Sherway Gardens (ON),
Bay & Bloor (ON), Yorkdale (ON), Robson (BC) and Place Montreal Trust (QC).
"Indigo is on a mission to help our customers live their
life, on purpose – on their own terms. Our expanding
assortment is intentionally curated to help customers pursue their
passions, at any age, and to connect customers to what matters most
to them." says Peter Ruis, Chief
Executive Officer at Indigo. "Now more than ever, Canadians are
prioritizing their overall wellbeing and are investing in products
that align with their lifestyle and conscience, which is what makes
this partnership so perfect for the Indigo customer."
The Collections
Indigo becomes the first and only third-party retailer across
Canada to carry the adidas LEGO
kids' collection. The LEGO kids' collection reflects both LEGO and
adidas' colourful and inventive spirit and aims to foster a more
playful, positive, and inclusive world for children.
In addition, adidas joins Indigo's community of wellness brands,
offering products from the adidas women's studio and loungewear
collections. Canadians can expect to see everything from yoga pants
to after-workout essentials available both in store and at
Indigo.ca.
"Sport and wellness is at the heart of everything we do at
adidas," says Alim Dhanji, President
of adidas Canada. "We're excited
to join forces with another brand as passionate about helping
Canadians embrace wellness as we are. Together with Indigo, we'll
bring our shared vision to life – and give Canadians the
opportunity to experience adidas in a way they haven't before."
In-Store Events
Wellness goes beyond products – it's also about the experience.
To reinforce this, adidas and Indigo will host a series of in-store
events and activations. The first will begin in November, focused
on kids, and will include an interactive experience perfect for
both adults and children. The events are available at no charge and
open to everyone who visits the store. Indigo and adidas will be
announcing event dates and details in the coming weeks via their
social channels.
Pricing &
Availability
The adidas collection is now available at select Indigo stores
across the country. Collections range in pricing from $25-$110 CAD. For
more details and availability, or to order online,
visit indigo.ca/home/brand/adidas.
About adidas Canada
adidas is a global leader in the sporting goods industry.
Headquartered in Herzogenaurach/Germany, the company employs more than 61,000
people across the globe and generated sales of € 21.2 billion in
2021. To learn more about adidas Canada, please visit the "About Us" link at
www.adidas.ca.
About Indigo
Indigo is a publicly traded Canadian company listed on the
Toronto Stock Exchange (IDG). Indigo is on a mission to support its
customers and employees to live their life, on purpose, by
providing life enriching products, inspirational content and
illuminating experiences. Indigo believes in real books, in
living life fully and generously, in being kind to each other and
that stories – big and little – connect us.
The Company supports a separate registered charity, called the
Indigo Love of Reading Foundation (the "Foundation"), which is
committed to addressing educational inequality, and more
specifically the literacy crisis in Canada. With the support of the Company, its
customers, employees, and suppliers, the Foundation has committed
over $35.0 million to more than 3,500
high-needs elementary schools across Canada since 2004. The Foundation is dedicated
to raising awareness about the critical importance of children's
literacy while providing essential literary support to high-needs
children across Canada.
To learn more about Indigo, please visit the "Our Company"
section at indigo.ca.
SOURCE adidas Canada