Adds leadership in marketing and technology,
including launch of CIO position, as growth continues
VANCOUVER, BC, June 3, 2021 /CNW/ - KITS Eyecare Ltd. (TSX:
KITS) (OTCQX: KTYCF) ("KITS" or the "Company"), a rapidly growing,
vertically integrated eyecare platform, today announced the
appointment of Robert Long to the
newly formed position of Chief Information Officer, and the
appointment of Stefan Harvalias as
Chief Marketing Officer.
Robert Long joined KITS in
January 2020 from Dyson Canada, where he sat on the leadership
team and led the Direct-to-Consumer division. At Dyson, he built
the direct channel into a leading growth driver for the
company. Previous to Dyson, Mr. Long was a key member of the
marketing leadership team at Coastal Contacts, helping to launch
the eyeglasses business in 2008. He subsequently moved to
Shanghai to lead EyeBuyDirect, a
leading glasses retailer.
Mr. Harvalias joins KITS from Match Group, Inc. (NASDAQ: MTCH)
where he led the global marketing function for the Plenty of Fish
banner. Previously, he served in progressively senior marketing
positions across consumer brand companies including Visa, Kraft
Heinz, and EA Sports.
Commenting on the leadership updates, Roger Hardy, CEO of KITS said, "We are
delighted to welcome Stefan to the team. His track record of
building successful e-commerce brands and subscription businesses,
combined with his breadth of experience delivering strong results
makes him ideally suited to lead KITS' marketing efforts as we
continue on our journey as a public company."
"Since the beginning of 2020, Rob's contributions have enabled
us to achieve record revenues and unlock new customer growth –
we're truly excited to have him lead our data and information team.
As we continue to expand our expertise in technology and
operations, we are focused on investing in the right talent to
accelerate growth and generate value for our shareholders," added
Mr. Hardy.
Over the past two years of rapid growth, KITS has hired over 90
employees, including over 80 in the Vancouver area. KITS plans to continue
to expand its Vancouver presence
with additional leadership hires in Marketing, Technology, and
Operations in the year ahead.
To receive additional information, please visit KITS' investor
relations website or contact the IR team at IR@kits.com.
About KITS:
KITS is a rapidly growing, vertically integrated, digitally native
eyecare platform for eyes everywhere. We offer customers
access to a vast selection of contact lenses and eyeglasses,
including our own exclusive KITS designed products, as well as a
robust suite of online vision tools. Our efficient digital
platform, backed by our industry-leading manufacturing and designs,
removes intermediaries and enables us to offer great prices and
deliver made to order personalized products with incredible care
and accuracy. We are creating disruption in the industry by
constantly pursuing cutting-edge technologies to enable the best
customer experience, including online eyewear fitting tools,
virtual try-on for glasses, and an integrated online vision test.
We strive to delight our customers with our competitive prices, a
convenient digital shopping experience, fast and reliable delivery
options and an unrelenting focus on earning our customers' lifelong
trust. For more information on KITS, visit: www.KITS.com.
Forward-Looking Statements
This press release contains forward-looking statements,
including statements relating to the execution of our proposed
strategy, our operating performance and prospects on the business.
These forward-looking statements generally can be identified by the
use of words such as "intend," "believe," "could," "continue,"
"expect," "estimate," "forecast," "may," "potential," "project,"
"plan," "would," "will," and other words of similar meaning. Each
forward-looking statement contained in this press release is
subject to risks and uncertainties that could cause actual results
to differ materially from those expressed or implied by such
statement. Our business is subject to substantial risks and
uncertainties. This forward-looking information and other
forward-looking information are based on our opinions, estimates
and assumptions in light of our experience and perception of
historical trends, current conditions and expected future
developments, as well as other factors that we currently believe
are appropriate and reasonable in the circumstances. Despite a
careful process to prepare and review the forward-looking
information, there can be no assurance that the underlying
opinions, estimates and assumptions will prove to be correct.
Certain assumptions in respect of the expansion and enhancement of
our optical laboratory for glasses and warehouse facilities; the
growth of our business and launch of new technologies; our ability
to drive sales growth; our ability to maintain, enhance, and grow
within our addressable market; our ability to drive ongoing
development and innovation of our exclusive brands and product
categories; our ability to continue directly sourcing from third
party suppliers and manufacturers; our ability to retain key
personnel; our ability to maintain and expand distribution
capabilities; our ability to continue investing in infrastructure
to support our growth; our ability to obtain and maintain existing
financing on acceptable terms; currency exchange and interest
rates; the impact of competition; the changes and trends in our
industry or the global economy; and the changes in laws, rules,
regulations, and global standards are material factors made in
preparing forward-looking information and management's
expectations. KITS' risks and uncertainties are discussed in detail
in the company's Annual Information Form, which will be filed on
SEDAR prior to March 31, 2021.
Investors, potential investors, and others should give careful
consideration to these risks and uncertainties. We caution
investors not to rely on the forward-looking statements contained
in this press release when making an investment decision in our
securities. The forward-looking statements in this press release
speak only as of the date of this release, and we undertake no
obligation to update or revise any of these statements, except as
required under applicable securities laws. If we do update
certain forward-looking information, no inference should be made
that we will further update such or other forward-looking
information.
SOURCE KITS Eyecare Ltd.