New Milestone on Eyeglasses Revenue Driven by
Strong Traction in New Collections and Returning Customers
VANCOUVER, BC, Nov. 21,
2023 /CNW/ - Kits Eyecare Ltd. (TSX: KITS)
("KITS" or the "Company"), a leading vertically integrated eyecare
provider, today announced a record week in eyeglasses revenue in
the week leading into Black Friday.
One of the key drivers behind the record results was the strong
performance in recently launched collections, including the LYKKE
Titanium Rimless Collection, the PRIMO Layered Acetate collection,
and McNelly Full-Rim Metal Collection. Additionally, there were a
record number of returning eyeglasses customers, with many
purchasing multiple pairs.
"It's been an incredible start to holiday," said Roger Hardy, co-founder and CEO of KITS. "The
strength of our new eyeglasses collections and the record number of
returning eyeglasses customers suggests the quality of our product
and the quality of our experience is resonating in the
market. We expect this momentum to continue as we welcome
both new and returning customers to KITS throughout the important
holiday season. We look forward to updating stakeholders at
the end of the quarter on details of this new milestone."
At the end of Q3, KITS offered 1,950 unique styles of eyeglasses
with over 260,000 frames in stock. Eyeglasses are made at the
Company's on-shore, automated optical lab on the west coast and
shipped out to customers throughout North
America, often in one day.
About KITS
KITS makes eyecare easy. KITS is a leading vertically integrated
digital eyecare brand providing eyewear for eyes everywhere. We
offer customers access to a vast selection of contact lenses and
eyeglasses, including our own exclusive KITS designed products, as
well as a robust suite of online vision tools. Our efficient
digital platform, backed by our industry-leading manufacturing and
designs, removes intermediaries, and enables us to offer great
prices and deliver made to order personalized products with
incredible care and accuracy. We are creating disruption in the
industry by constantly pursuing cutting-edge technologies to enable
the best customer experience, including online eyewear fitting
tools, and virtual try-on for glasses. We strive to delight our
customers with our competitive prices, a convenient digital
shopping experience, fast and reliable delivery options, and an
unrelenting focus on earning our customers' lifelong trust. For
more information on KITS, visit: www.kits.com.
Forward-Looking
Statements
This press release contains forward-looking statements,
including statements relating to the execution of our proposed
strategy, our operating performance and prospects for the business.
These forward-looking statements generally can be identified by the
use of words such as "intend," "believe," "could," "continue,"
"expect," "estimate," "forecast," "may," "potential," "project,"
"plan," "would," "will," and other words of similar meaning. Each
forward-looking statement contained in this press release is
subject to risks and uncertainties that could cause actual results
to differ materially from those expressed or implied by such
statement. Our business is subject to substantial risks and
uncertainties. This forward-looking information and other
forward-looking information are based on our opinions, estimates
and assumptions in light of our experience and perception of
historical trends, current conditions and expected future
developments, as well as other factors that we currently believe
are appropriate and reasonable in the circumstances. Despite a
careful process to prepare and review the forward-looking
information, there can be no assurance that the underlying
opinions, estimates and assumptions will prove to be correct.
Certain assumptions in respect of the expansion and enhancement of
our optical laboratory for glasses and warehouse facilities; the
growth of our business and launch of new technologies; our ability
to drive sales growth; our ability to maintain, enhance, and grow
within our addressable market; our ability to drive ongoing
development and innovation of our exclusive brands and product
categories; our ability to continue directly sourcing from third
party suppliers and manufacturers; our ability to retain key
personnel; our ability to add, maintain and expand production,
distribution and fulfillment capabilities; our ability to continue
investing in infrastructure to support our growth; our ability to
obtain and maintain existing financing on acceptable terms;
currency exchange and interest rates; the impact of competition;
the changes and trends in our industry or the global economy; and
the changes in laws, rules, regulations, and global standards are
material factors made in preparing forward-looking information and
management's expectations. KITS' risks and uncertainties are
discussed in detail in the company's Annual Information Form, filed
on SEDAR on March 9, 2023. Investors,
potential investors, and others should give careful consideration
to these risks and uncertainties. We caution investors not to rely
on the forward-looking statements contained in this press release
when making an investment decision in our securities. The
forward-looking statements in this press release speak only as of
the date of this release, and we undertake no obligation to update
or revise any of these statements, except as required under
applicable securities laws. If we do update certain
forward-looking information, no inference should be made that we
will further update such or other forward-looking information.
SOURCE KITS