VANCOUVER, BC, March 18,
2024 /CNW/ - KITS Eyecare Ltd. (TSX: KITS) ("KITS" or
the "Company"), a leading vertically integrated eyecare provider,
announced that Zhe Choo, Senior Vice
President of Finance, will become the Company's Chief Financial
Officer, effective March 31,
2024.
"Over the last three years, Zhe has been a critical force within
KITS," said Sabrina Liak, President of KITS. "Zhe is a tremendously
talented executive and I look forward to working alongside her to
ensure a smooth transition."
"Zhe has consistently proven herself through her strong judgment
and financial capability across all areas of finance, including
reporting, planning, analysis, and capital markets. We look forward
to her contributions to the company as Chief Financial Officer,"
said Roger Hardy, Chairman and CEO
of KITS. "Her strong foundation across financial accounting and
risk management position her well to succeed as we seek to build on
our momentum across our fast-growing business and deliver
shareholder value."
"I am humbled to take on this new role," said Ms. Choo. "I am
energized by the opportunity and look forward to working with
leadership to set and execute our strategy, ensure strong risk and
capital management, and safeguard our special culture. Sabrina has
done all this with the intensity and focus that have come to define
her and I am grateful that I will continue to benefit from her
counsel."
Choo has served as Vice President of Finance for KITS since
August 2020, where she played an
integral part leading the finance function of the Company's
strategy through its initial growth phase. Prior to KITS, she held
various roles leading the finance departments for growth-focused,
advanced technology companies. Choo began her career and
accumulated over a decade of experience in management roles with
notable "Big Four" accounting firms such as PwC and EY.
Choo is a Canadian Chartered Professional Accountant (CPA, CA)
and holds a bachelor's degree in accounting from the Nanyang Technological University, a top university
in Singapore.
About KITS
KITS makes eyecare easy. KITS is a leading
vertically integrated digital eyecare brand providing eyewear for
eyes everywhere. We offer customers access to a vast selection of
contact lenses and eyeglasses, including our own exclusive KITS
designed products, as well as a robust suite of online vision
tools. Our efficient digital platform, backed by our
industry-leading manufacturing and designs, removes intermediaries,
and enables us to offer great prices and deliver made to order
personalized products with incredible care and accuracy. We are
creating disruption in the industry by constantly pursuing
cutting-edge technologies to enable the best customer experience,
including online eyewear fitting tools, and virtual try-on for
glasses. We strive to delight our customers with our competitive
prices, a convenient digital shopping experience, fast and reliable
delivery options, and an unrelenting focus on earning our
customers' lifelong trust. For more information on KITS, visit:
www.kits.com.
SOURCE KITS