Collaboration with TELUS Health enables KITS to deliver direct
billing to 38 insurance companies, covering 70 per cent of
Canadians
VANCOUVER, BC, June 3, 2024
/CNW/ - Kits Eyecare Ltd. (TSX: KITS) ("KITS" or the "Company"),
the leading vertically integrated eyecare provider, has announced a
collaboration with TELUS Health - a global healthcare leader
providing comprehensive physical, mental and financial wellbeing
services and solutions, to offer direct billing for 38 insurance
companies, covering over 70 per cent of Canadians. With this
partnership, KITS now offers the widest direct billing coverage in
Canada for the optical
category.
KITS recently conducted a survey and discovered that buying
glasses and contact lenses in Canada is often a stressful and complicated
activity, despite the fact that more than 7 out of 10 adults in
Canada require optical products to
get through the day. Nearly half of eyewear wearers in Canada (46 per cent) delayed buying eyewear
they needed because their insurance plan didn't cover any or enough
of the cost. Additionally, two thirds (66 per cent ) of
eyewear buyers experienced a delay in waiting to be reimbursed by
their insurance company.
Now, on KITS.ca, more people in Canada can enjoy the benefits of direct
billing with instant coverage verification, thanks to TELUS
Health's eClaims solution. Based on their private plan coverage, an
individual can have their reimbursement automatically deducted
during checkout. No more guesswork, no more out-of-pocket, no more
paperwork and no more waiting.
"We are making history in the optical category in Canada, together with TELUS Health, offering
the widest direct billing coverage, and making it easier for
Canadians to get the optical products they need," said Roger Hardy, Co-Founder and CEO of KITS. "From
day one, it was our mission to make eyecare easy for everyone. This
is another step forward in providing industry-leading value to
ensure the best customer experience possible."
Additionally, on KITS.ca all Canadians have access to a
selection of over 2,100 styles of glasses, including KITS' premium,
tailor-made glasses all priced at $28, including prescription lenses. The majority
of single vision glasses are manufactured and shipped the same day
they are ordered and delivered across Canada in about 1-2 days.
About KITS
KITS makes eyecare easy. KITS is a leading
vertically integrated digital eyecare brand providing eyewear for
eyes everywhere. We offer customers access to a vast selection of
contact lenses and eyeglasses, including our own exclusive KITS
designed products, as well as a robust suite of online vision
tools. Our efficient digital platform, backed by our
industry-leading manufacturing and designs, removes intermediaries,
and enables us to offer great prices and deliver made to order
personalized products with incredible care and accuracy. We are
creating disruption in the industry by constantly pursuing
cutting-edge technologies to enable the best customer experience,
including online eyewear fitting tools, and virtual try-on for
glasses. We strive to delight our customers with our competitive
prices, a convenient digital shopping experience, fast and reliable
delivery options, and an unrelenting focus on earning our
customers' lifelong trust. For more information on KITS, visit:
www.kits.com.
SOURCE KITS