BRAMPTON, ON, Nov. 26, 2020 /CNW/ - Loblaw Companies Limited
(TSX: L; "Loblaw") today announced Loblaw Inc.'s acquisition of
technology and the related team from Eyereturn Marketing Inc., a
subsidiary of Torstar Corporation. The transaction complements and
strengthens Loblaw Media, the company's full-service digital
marketing agency launched in 2019.
With this new technology and expertise, Loblaw Media can better
connect brands and consumers online through targeted ad campaigns
and promotions. It will reduce the company's reliance on
third-party media technology to create and serve ad campaigns and
be integrated into Loblaw Media's proprietary audience targeting
and measurement platform.
"This acquisition is an important milestone for us, adding
immediate capability and credibility to our growing media
business," said Uwe Stueckmann, Loblaw's Chief Customer Officer.
These team members are some of the best and brightest in the ad
technology space. Together, we'll take Loblaw Media to the next
level, delivering outstanding campaigns with meaningful insights
for our clients and promotions for our customers."
Loblaw Media uses transaction-based insights to help brands plan
and deliver more relevant campaigns, and to help deliver more
relevant ads to customers. Loblaw is uniquely positioned in
the media space due to its strong digital connection to customers.
This is driven primarily by the company's loyalty program, PC
Optimum, which provides Loblaw Media with specific, anonymized
target audiences based on real in-store and online purchase
histories.
About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader and the
nation's largest retailer. Loblaw provides Canadians with grocery,
pharmacy, health and beauty, apparel, general merchandise,
financial services, and wireless mobile products and services. With
more than 2,400 corporate, franchised and Associate-owned
locations, Loblaw, its franchisees, and Associate-owners employ
approximately 200,000 full- and part-time employees, making it one
of Canada's largest private sector
employers.
Loblaw's purpose – Live Life Well® – puts first the needs and
well-being of Canadians who make one billion transactions annually
in the companies' stores. Loblaw is positioned to meet and exceed
those needs in many ways: convenient locations; more than 1,050
grocery stores that span the value spectrum from discount to
specialty; full-service pharmacies at nearly 1,400 Shoppers Drug
Mart® and Pharmaprix® locations and close to 500 Loblaw locations;
PC Financial® financial services; affordable Joe Fresh® fashion and
family apparel; and three of Canada's top consumer brands in Life Brand®,
no name® and President's Choice®.
SOURCE Loblaw Companies Limited