PDV Prime Dividend Corp

Prime Dividend Corp. ("Prime Dividend") declares its regular monthly distribution of $0.06250 (5.00% annualized) for each Class A share which reflects the distribution policy of prime rate in Canada (2.25% as at January 15, 2010) plus 2% annually. Prime Dividend also declares its regular monthly distribution of $0.04167 (5.00% annualized) for each Preferred share which reflects the distribution policy of prime rate plus 0.75% annually. An annual Class A and Preferred share payment of 5.00% is the minimum payment as per the prospectus and the rate will not decline below this level. Distributions are payable February 10, 2010 to shareholders on record as of January 29, 2010.

Since inception Class A shareholders have received a total of $3.98 per share and Preferred shareholders have received a total of $2.51 per share inclusive of this distribution, for a combined total of $6.50 per share.

Prime Dividend invests in a portfolio of high yielding Canadian Companies as follows:

                        Investment
       Banks           Management       Life Insurance    Utilities & Other
                                       Great-West Lifeco
  Bank of Montreal AGF Management Ltd.       Inc.             BCE Inc.
  The Bank of Nova CI Financial Income Manulife Financial
      Scotia              Fund               Corp.         TransAlta Corp
                                       Sun Life Financial
       CIBC        IGM Financial Inc.        Inc.         TransCanada Corp
  National Bank of                                         Power Financial
      Canada                                                    Corp.
   Royal Bank of
      Canada                                               TSX Group Inc.
  Toronto-Dominion
       Bank

Shares held within the Portfolio will generally represent no less than 4% and no more than 8% of the net asset value.

Distribution Details:
Class A Share (PDV)                               $0.06250
Preferred Share (PDV.PR.A)                        $0.04167
Ex-Dividend Date:                                 January 27, 2010
Record Date:                                      January 29, 2010
Payable Date:                                     February 10, 2010

Contacts: Prime Dividend Corp. Investor Relations 416-304-4443 or Toll Free: 1-877-4-Quadra (1-877-478-2372) www.primedividend.com