Prime Dividend Corp. ("Prime Dividend") declares its regular monthly distribution of $0.06250 (5.00% annualized) for each Class A share which reflects the distribution policy of prime rate in Canada (2.25% as at March 15, 2010) plus 2% annually. Prime Dividend also declares its regular monthly distribution of $0.04167 (5.00% annualized) for each Preferred share which reflects the distribution policy of prime rate plus 0.75% annually. An annual Class A and Preferred share payment of 5.00% is the minimum payment as per the prospectus and the rate will not decline below this level. Distributions are payable April 9, 2010 to shareholders on record as of March 31, 2010.

Since inception Class A shareholders have received a total of $4.10 per share and Preferred shareholders have received a total of $2.60 per share inclusive of this distribution, for a combined total of $6.70 per share.

Prime Dividend invests in a portfolio of high yielding Canadian Companies as follows:


                                                            Utilities &
Banks                 Investment Management Life Insurance  Other
                                            Great-West
Bank of Montreal      AGF Management Ltd.   Lifeco Inc.     BCE Inc.
The Bank of Nova      CI Financial Income   Manulife
Scotia                Fund                  Financial Corp. TransAlta Corp
                                            Sun Life
CIBC                  IGM Financial Inc.    Financial Inc.  TransCanada Corp
National Bank of                                            Power Financial
Canada                                                      Corp.
Royal Bank of Canada                                        TSX Group Inc.
Toronto-Dominion Bank

Shares held within the Portfolio will generally represent no less than 4% and no more than 8% of the net asset value.


Distribution Details:
Class A Share (PDV)            $0.06250
Preferred Share (PDV.PR.A)     $0.04167
Ex-Dividend Date:              March 29, 2010
Record Date:                   March 31, 2010
Payable Date:                  April 9, 2010

Contacts: Prime Dividend Corp. Investor Relations 416-304-4443 or Toll Free at 1-877-4-Quadra (1-877-478-2372) www.primedividend.com

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