PDV Prime Dividend Corp

Prime Dividend Corp. ("Prime Dividend") declares its regular monthly distribution of $0.06250 (5.00% annualized) for each Class A share which reflects the distribution policy of prime rate in Canada (3.00% as at September 15, 2010) plus 2% annually. Prime Dividend also declares its regular monthly distribution of $0.04167 (5.00% annualized) for each Preferred share which reflects the distribution policy of prime rate plus 0.75% annually. An annual Class A and Preferred share payment of 5.00% is the minimum payment as per the prospectus. Distributions are payable October 8, 2010 to shareholders on record as of September 30, 2010.

Since inception Class A shareholders have received a total of $4.48 per share and Preferred shareholders have received a total of $2.85 per share inclusive of this distribution, for a combined total of $7.33 per share.

Prime Dividend invests in a portfolio of high yielding Canadian Companies as follows:

                          Investment
        Banks             Management       Life Insurance  Utilities & Other
                                          Great-West Lifeco
   Bank of Montreal   AGF Management Ltd.       Inc.            BCE Inc.
                                         Manulife Financial
 Bank of Nova Scotia  CI Financial Corp.        Corp.        TransAlta Corp
                                         Sun Life Financial
         CIBC         IGM Financial Inc.        Inc.        TransCanada Corp
   National Bank of                                         Power Financial
        Canada                                                   Corp.
 Royal Bank of Canada                                        TMX Group Inc.
Toronto-Dominion Bank

Shares held within the Portfolio will generally represent no less than 4% and no more than 8% of the net asset value.

Distribution Details:
Class A Share (PDV)             $0.06250
Preferred Share (PDV.PR.A)      $0.04167
Ex-Dividend Date:               September 28, 2010
Record Date:                    September 30, 2010
Payable Date:                   October 8, 2010

Contacts: Prime Dividend Corp. Investor Relations 416-304-4443 or Toll Free at 1-877-4-Quadra (1-877-478-2372) www.primedividend.com