Prime Dividend Corp. ("Prime Dividend") declares its regular monthly distribution of $0.06250 (5.00% annualized) for each Class A share which reflects the distribution policy of prime rate in Canada (3.00% as at February 15, 2012) plus 2% annually. Prime Dividend also declares its regular monthly distribution of $0.04167 (5.00% annualized) for each Preferred share which reflects the distribution policy of prime rate plus 0.75% annually. An annual Class A and Preferred share payment of 5.00% is the minimum payment as per the prospectus. Distributions are payable March 9, 2012 to shareholders on record as of February 29, 2012.

Since inception Class A shareholders have received a total of $5.54 per share and Preferred shareholders have received a total of $3.56 per share inclusive of this distribution, for a combined total of $9.10 per share.

Prime Dividend invests in a portfolio of high yielding Canadian Companies as follows:


Banks               Investment         Life Insurance      Utilities & Other
                     Management                                             
                                                                            
Bank of Montreal    AGF Management     Great-West Lifeco   BCE Inc.         
                     Ltd.               Inc.                                
Bank of Nova        CI Financial       Manulife Financial  TransAlta Corp   
 Scotia              Corp.              Corp.                               
CIBC                IGM Financial      Sun Life Financial  TransCanada Corp 
                     Inc.               Inc.                                
National Bank of                                           Power Financial  
 Canada                                                     Corp.           
Royal Bank of                                              TMX Group Inc.   
 Canada                                                                     
Toronto-Dominion                                                            
 Bank

Shares held within the Portfolio will generally represent no less than 4% and no more than 8% of the net asset value.


Distribution Details:                                                       
Class A Share (PDV)           $0.06250                                      
Preferred Share (PDV.PR.A)    $0.04167                                      
Ex-Dividend Date:             February 24, 2012                             
Record Date:                  February 29, 2012                             
Payable Date:                 March 9, 2012

Contacts: Prime Dividend Corp. Investor Relations 416-304-4443 or Toll Free: 1-877-4-Quadra (1-877-478-2372) www.primedividend.com

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