Canadian specialty pet retailer modernizes
digital platform with the help of composable commerce
leader
MUNICH, Aug. 7, 2024
/PRNewswire/ -- commercetools, a global commerce company and a
market leader in composable commerce, today announced Pet Valu, a
leading Canadian specialty retailer of pet food and pet-related
supplies, as a customer. With the help of commercetools, as well as
Google Cloud and Deloitte, Pet Valu prioritized its digital
commerce transformation to meet increased demand and continue
growth. The modernized commerce platform is expected to enhance Pet
Valu's digital performance, while enabling the company to scale its
business to support omnichannel aspirations, reflect industry best
practices and unlock modern technology capabilities.
"As an omnichannel leader in the Canadian pet industry, our most
loyal customers want exceptional experiences in-store and online.
To support this position, we embarked on a technical transformation
that would enable us to create dynamic, omnichannel experiences
quickly and at scale," said Tanbir
Grover, Chief Marketing and Digital Officer at Pet Valu.
"commercetools on Google Cloud gives us the performance,
flexibility, and scalability needed to capture a greater share of
the Canadian pet retail market. This digital transformation marks a
significant milestone in enhancing our online presence and
operational efficiency as we strive to create best-in-class
experiences for our customers."
By teaming up with Google Cloud and
implementing commercetools through Google Cloud Marketplace,
Pet Valu was able to modernize its digital architecture in just
under a year, unlocking the ability to build scalable solutions,
increase speed to market for features and functions, improve site
experience and engagement, and increasing the opportunity for
personalization for devoted pet lovers nation-wide. This new
platform will help Pet Valu achieve omnichannel growth and scale
targets across all of the Pet Valu banners.
"The trust and confidence Pet Valu has placed in commercetools
as their preferred solution is a testament to the impact of
composable commerce and underscores the importance of enterprises
investing in modern technology to meet both customer and market
demands," said Bruno Teuber, Chief
Revenue Officer at commercetools.
Pet Valu's digital transformation journey has been a
collaborative effort with exceptional providers and system
integrators. commercetools' composable commerce solution has
instilled trust and confidence, highlighting the critical role of
microservice architecture & design in a modern composable
technology stack that helps meet market demands. Google Cloud has
provided a scalable, flexible, and secure cloud infrastructure
for Pet Valu's omnichannel growth, establishing a solid foundation
for future expansion. Deloitte's assistance in delivering and
enabling this experience for Pet Valu has streamlined their ability
to hit the ground running. Together, these organizations have
modernized the Pet Valu commerce platform, enhancing every aspect
of the devoted pet lover's experience.
"We're proud to work with Pet Valu and support them in their
best-in-class omnichannel transformation," said Emmanuel Pacheco, Head of Sales, Central
Acquisitions, Google Cloud Canada. "Google Cloud's
infrastructure will give them the technology foundation to help
enable Pet Valu's future growth."
"We assembled the right team with the right experience to bring
Pet Valu's vision to life in an accelerated timeline without
compromising on quality," said Ashish Bhambhani, Deloitte
Commerce Lead Partner. "The modernized commerce platform is
expected to streamline Pet Valu's commerce with improved features
across product, pricing, checkout, and overall experience."
To learn more about how commercetools is helping enterprises
like Pet Valu create modern, scalable commerce architectures,
please visit commercetools.com.
About commercetools
commercetools, a global
commerce company, is the market leader in composable commerce. We
enable companies to flexibly customize, tailor and scale shopping
experiences across markets. Our composable commerce platform equips
some of the world's most influential businesses with tools to
remain agile, future-proof digital offerings, reduce technical
risks and costs, and build outstanding experiences that drive
revenue growth.
With headquarters in Munich
(Germany) and Durham (US) and employees spread across five
continents, commercetools has led a global renaissance in digital
commerce by combining cloud-native, technology-agnostic,
independent components into a unique system that addresses
personalized business needs. We empower brands –– including Audi,
Danone, Eurorail, NBCUniversal, Sephora and Volkswagen Group –– to
stay ahead of changes in the market and consumer preferences by
powering distinctive, dynamic user experiences.
To learn more, visit commercetools.com.
About Pet Valu
Pet Valu is Canada's leading retailer of pet food and
pet-related supplies with over 800 corporate-owned or franchised
locations across the country. For more than 45 years, Pet Valu has
earned the trust and loyalty of pet parents by offering
knowledgeable customer service, a premium product offering and
engaging in-store services. Through its neighbourhood stores and
digital platform, Pet Valu offers more than 9,000
competitively-priced products, including a broad assortment of
premium, super premium, holistic and award-winning proprietary
brands. The company is headquartered in Markham, Ontario and its shares trade on the
Toronto Stock Exchange (TSX: PET).To learn more, please visit:
https://www.petvalu.ca.
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SOURCE commercetools
