Iconic Pizza Operator Brings Canada's Homegrown
Pizza Brand to Guadalajara and
Ajijic
GUADALAJARA, Mexico and TORONTO, April 21,
2023 /CNW/ - Pizza Pizza Limited is proud to
announce the opening of the first PZA Pizzeria restaurants in
Guadalajara and Ajijic, Mexico, on April 17th. The restaurants are located at Lopez
Cotilla 1468 and Hidalgo 227.
PZA Pizzeria is an affiliated brand of Pizza Pizza Limited.
Canada's largest pizza franchise
with over 55 years of operation and more than 730 restaurants
across the country. A top franchisor in its category, Pizza Pizza
Limited and has won multiple awards for its innovation, work
culture, social involvement initiatives and creative marketing
campaigns.
PZA Pizzeria offers a wide variety of top-quality pizza options
in a quick service format with alternative crust options, signature
wings and famous dips. Pizza by the slice will also be available as
an added convenience and value option, as well as beer from
Grupo Moctezuma and soft drinks from
The Coca-Cola Company.
"This is a significant milestone for Pizza Pizza Limited. For
the first time, we're bringing our unique combination of quality,
service and value to an international market. We've created a new
brand for Mexico and other
international markets – PZA Pizzeria – which ties back to our
Canadian heritage, our PZA stock ticker, and introduces pizza
lovers in Mexico to a new approach
to fast, fresh, delicious pizza. Our wide selection of pizzas,
signature chicken products and famous slices is a proven formula
that we look forward to bringing to Mexico and beyond," said Paul Goddard, President & Chief Executive
Officer, Pizza Pizza Limited.
The master franchisee of PZA Pizzeria in Mexico is Food Gurú, a multi-brand franchise
operator in Mexico with deep QSR
experience. Founder and President, Ricardo
Aldrete said "As we continue to expand, it's important that
we have the right partner to offer quality, value, convenience and
unique choices for our customers. PZA Pizzeria's parent brand is
trusted by millions of Canadians and, with us, has created an
experience that we know pizza fans here in Mexico will love."
Food Gurú plans to kick off this year with the opening of three
PZA Pizzeria restaurants in Guadalajara. The company plans to open five
restaurants this year and has an aggressive expansion plan for
2024. "Our goal is to grow fast and build a strong internal
structure that will support our expansion to other regions through
a sub-franchisee model," said Ricardo
Aldrete.
Food Gurú is led by CEO Nataly
Valdez who shared, "The pizza segment has proven to be one
of the most valued across consumers and I am confident that PZA
Pizzeria will be recognized for our unique offering. The market is
hungry for a new player that can add fresh options to the table and
PZA Pizzeria, being a Pizza Pizza Limited brand, will offer
exciting new choices for consumers."
About Pizza Pizza
Limited
Pizza Pizza Limited was founded in 1967 in Toronto, Ontario, Canada and has grown to
become Canada's leading national
Quick Service pizza brand with over 730 restaurants across the
country. In 2007, Pizza Pizza Limited acquired the Pizza 73 brand,
and operates over 100 locations, primarily in Alberta, Canada.
Pizza Pizza Limited is guided by its vision of "Always the best
food, made especially for you", with a focus on quality
ingredients, customer service, continuous innovation, and community
involvement. For more information on our brands visit
pizzapizza.ca, pizza73.com, or pzapizzeria.mx or follow
Pizza Pizza Ltd on Facebook, Instagram, LinkedIn and Twitter
@PizzaPizzaLtd. Follow PZA Pizzeria on Facebook, and
Instagram
Pizza Pizza Royalty Corp. (TSX: PZA.TO), which indirectly owns
the Pizza Pizza and Pizza 73 Rights and Marks in Canada, and PZA Rights and Marks in
Canada, USA and Mexico, has licensed these and other
trademarks to Pizza Pizza Limited.
SOURCE Pizza Pizza Limited