Tims China Celebrates its Five-Year Anniversary
February 25 2024 - 11:50PM
Tims China (NASDAQ: THCH) reached the significant milestone of its
5th anniversary in China today, celebrating our fifth year of
providing outstanding guest experiences in the Chinese market. Just
in the last year, some of the notable milestones we crossed
included opening our 900th store, entering our 60th city in China
and welcoming our 18 millionth loyalty club member.
Tims China 5th Anniversary
Concurrent with Tims China’s celebrations, Tim
Hortons, the globally renowned coffee brand, celebrates its 60th
anniversary. To commemorate both remarkable milestones and double
celebrations, Tims China has launched a line of "Double
Anniversary" lattes. This limited-edition series includes the
"Double Pistachio Latte," the "Double Hazelnut Latte”, the "Double
Matcha Latte," and the "Double Latte." Also making a comeback are
three classic donut varieties, bringing the warmth of early spring
and a touch of sweetness to everyone.
"60th Anniversary" New products
Over the last five years, Tims China has proven
to be a desirable and differentiated player in the Chinese market
by providing an outstanding guest experience and strong value for
money, while offering a locally adapted food menu. There is ample
room to grow from here – driven by our compelling offering and the
exceptional growth of the coffee sector in China.
Yongchen Lu, CEO of Tims China,
reflects on the five-year journey: "We are honored by the affection
Tims has won from Chinese consumers. At this five-year milestone,
we are confident that Tims will continue to integrate deeply into
China's budding coffee-loving market, seizing industry
opportunities while consistently zooming in on customer needs. With
the success we have enjoyed to date, we are more committed than
ever to winning over our guests by giving them superior experiences
through our differentiated and locally-relevant coffee and food
options. Keeping that firmly in mind, we look at the next five
years of our development in China with great confidence and
enthusiasm."
About TH International
Limited
TH International Limited (Nasdaq: THCH) (“Tims
China”) is the parent company of the exclusive master franchisees
of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau
and Popeyes restaurants in mainland China and Macau. Tims China was
founded by Cartesian Capital Group and Tim Hortons Restaurants
International, a subsidiary of Restaurant Brands International
(TSX: QSR) (NYSE: QSR).
The company’s philosophy is rooted in
world-class execution and data-driven decision making and centered
around true local relevance, continuous innovation, genuine
community, and absolute convenience. For more information, please
visit https://www.timschina.com/.
INVESTOR AND MEDIA CONTACTS
Investor RelationsTims China Investor
Relations:IR@timschina.com
Public RelationsTims China Public
Relations:Patty.Yu@timschina.com
Images accompanying this announcement are available
at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/57201474-db3c-476a-a8b8-434c5c52e6b2
https://www.globenewswire.com/NewsRoom/AttachmentNg/49dd2087-05cc-4e5e-acb2-da6b31cb7ea3
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