TORONTO, Nov. 10,
2023 /CNW/ - Global lifestyle brand Roots
Corporation ("Roots," or the "Company") (TSX:
ROOT) launches its 20th design collaboration in partnership
with streetwear brand CLOT, which includes two exclusive
collections that combine the heritage and aesthetics of
Canada and Hong Kong. The collaboration serves as a
continuation of Roots milestone 50th anniversary as well as CLOT's
20th anniversary. The first collection, named "Go Outside: You'll
Be Glad" will launch on November 10th
in Canada and November 11th in Asia with a second following on January 13th, in alignment with the Lunar New
Year.
Co-designed by Edison Chen, the
Founder and Creative Director of CLOT, the "Go Outside: You'll
Be Glad" Roots x CLOT collection was handcrafted in Canada in the Roots Toronto factory and
features high-quality embroidery. Designed to inspire consumers to
find moments in their days to connect with their surroundings
amidst the chaos of daily life, Chen sees the collection as a
literal interpretation of the concept that the outdoors is
available to everyone, whether it's the scenic landscapes of
Canada, or on the streets of bustling Hong Kong. "The design foundation of CLOT
was built around inclusivity and honoring the streetwear culture of
the East, and this has not changed in our 20-year history. The
beauty of collaborating with a brand as iconic as Roots to
celebrate CLOT's 20th anniversary is our shared purpose and design
ethos: combining style and culture to bring people together,"
says Edison Chen, Founder and
Creative Director of CLOT.
Shot in Chen's hometown of Vancouver, the campaign blends the look and
feel of classic street style photography, informed by a global
perspective and the Canadian wilderness. Featuring a backdrop of
meadows, lakes, and mountainous terrain, it serves as the perfect
backdrop for a collection that encourages the wearer to "Go
Outside".
Roots x CLOT serves as a testament to quality craftsmanship and
elevated design, with its use of innovative and durable sustainable
materialism, as well as nature-inspired messaging that is
emblazoned across the products. "This is a serendipitous fusion
of Edison's Vancouver heritage and
our deep Canadian roots, both of which celebrate the splendor of
the great outdoors. The 'Go Outside, You'll be Glad' collection is
not just a fashion statement; it is a shared manifesto to reconnect
with nature and the vibrant pulse of city life. We are proud to
blend Roots commitment to quality, comfort, and style with CLOT's
innovative spirit, bringing to life a collection that encourages
everyone, everywhere, to step outside and revel in the world's
beauty," shares Meghan Roach,
Roots CEO.
The gender-free "Go Outside: You'll Be Glad" collection features
a Leather Varsity Jacket, Crewnecks, Kanga Hoodies and Track Pants,
among other core wardrobe pieces ranging between $18 and $1,398 CAD.
The second, "Lunar New Year", collection will include an assortment
of fleece, tees, and accessories, including a leather Banff Bag,
leather Tote and Charm, and a Leather Varsity Jacket.
"The LNY collection was inspired by the Year of the Dragon:
Dragons are fearless and in the endless pursuit of achieving their
goals. Dragon imagery is featured prominently throughout the
collection with pops of red and gold, a physical manifestation of
good fortune for the new year ahead," shares Chen.
The Roots x CLOT collection will be available on Tmall (CLOT and
Roots), in Roots stores in Canada,
US, and Taiwan, across JUICE
stores in China, and at
roots.com.
ABOUT ROOTS
Established in 1973, Roots is a global lifestyle brand. Starting
from a small cabin in northern Canada, Roots has become a global brand with
over 100 corporate retail stores in Canada, two stores in the United States, and an eCommerce platform,
roots.com. We have more than 100 partner-operated stores in
Asia, and we also operate a
dedicated Roots-branded storefront on Tmall.com in China. We design, market, and sell a broad
selection of products in different departments, including women's
men's, children's, and gender-free apparel, leather goods,
footwear, and accessories. Our products are built with
uncompromising comfort, quality, and style that allows you to feel
At Home With Nature™. We offer products designed to meet
life's everyday adventures and provide you with the versatility to
live your life to the fullest. We also wholesale through
business-to-business channels and license the brand to a select
group of licensees selling products to major retailers. Roots
Corporation is a Canadian corporation doing business as "Roots" and
"Roots Canada".
About CLOT ®
First established in 2003, CLOT is a pioneering streetwear label
and the brainchild of Edison Chen.
Conceived from the desire to bridge East and West through
thoughtfully-designed apparel and goods, the brand takes its
Chinese roots to a worldwide stage, modernizing, reinterpreting,
and splices motifs from traditional Chinese culture with bold
graphics, exaggerated silhouettes, and a dynamic energy reflective
of the new youth of Asia. CLOT has
since partnered with the likes of adidas, Nike, Bang & Olufsen,
Rimowa, visvim, fragment design, Coca-Cola, Stüssy, Medicom Toy,
and sacai to create sold-out collaborations, solidifying its
international presence in the process.
CLOT's vision for a borderless culture of streetwear is further
manifested in JUICE, a fashion and lifestyle retailer that
expresses an all-encompassing aesthetic through its curation of
apparel, home goods, and more. Located in major cities around the
world, JUICE can be found in Hong
Kong, Shanghai,
Chengdu, Guangzhou, Taipei, Taichung, Los Angeles, Honolulu and online.
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SOURCE Roots
