The two organizations join forces to
promote a healthy and active lifestyle through
basketball
MONTREAL, May 13, 2024
/CNW/ - The Montreal Alliance is proud to announce today a new
partnership with Sun Life, which is now the organization's main
health and wellness partner. The goal of this collaboration is to
inspire people to take charge of their health by adopting healthy
and sustainable lifestyles. Through this major sponsorship, Sun
Life is shoring up its commitment to basketball in Quebec and Canada.
"The Montreal Alliance is a breath of fresh air in professional
sport in Quebec," said
Robert Dumas, President and CEO of
Sun Life Quebec. "We are very excited to be a part of this
up-and-coming team and to build even stronger ties to the
Montreal community. The new
partnership reflects our commitment to promoting health and
wellness while helping to boost the popularity of basketball in the
province."
"This partnership with Sun Life reinforces not only our
commitment to promoting a healthy and active lifestyle, but also
our position as a major sports team in the Montreal market," said Annie Larouche, President of the Montreal
Alliance. "We look forward to pursuing this collaboration for the
benefit of our supporters and the local community."
For the Montreal Alliance's first home game on May 30, the team and Sun Life will provide an
elevated experience for fans, including the new Zone active Sun
Life. This space will allow youth organizations to attend games at
the Auditorium de Verdun free of
charge. The sponsorship also includes activations, visibility and
the Sun Life logo on the back of players' jerseys.
Sun Life and basketball: A winning
combination
Sun Life is deeply committed to health and wellness across the
country, and leverages its sponsorship portfolio to support these
efforts. In 2022, the company announced the renewal of its
partnership with the Toronto Raptors to become the team's
official health and wellness partner, and launch Sun Life Healthy
You, a content platform that promotes healthy living. In 2023, Sun
Life reaffirmed its commitment to sport by becoming the official
health and wellness partner of Canada Basketball.
In Quebec, Sun Life joined
forces with the Maurice Tanguay Foundation to revitalize and build
basketball courts as part of the Hoops for My
Hometown initiative. The project highlights the importance
physical and mental health among young people and the vital role of
sport in developing social skills.
About the Montreal
Alliance
The Montreal Alliance is a professional basketball team
competing in the Canadian Elite Basketball League (CEBL). The team
will kick off its third season in May
2024. Under the historic presidency of Annie Larouche, the first woman to hold the
position of president in professional sports in Montreal, and with General Manager
Joel Anthony, a two-time NBA
champion, the Alliance stands out for the way it supports the
community, promotes excellence in sports and nurtures local talent.
During its first two years of existence, the Alliance had the
largest percentage of Quebec
players of all Montreal's
professional sports teams. The team plays all their home games at
Auditorium de Verdun and will host
CEBL Championship Weekend August 9 to 11,
2024. For more information about the team,
visit https://www.alliancemontreal.ca/.
Sun Life in the
community
Sun Life is sustainability-driven, focusing on areas where it
can have the greatest impact. By actively supporting the
communities in which Sun Life lives and works, the organization can
help build a positive environment for Clients, employees, advisors,
and shareholders. Physical and mental health are at the centre of
Sun Life's philanthropic efforts. We focus on supporting programs
and organizations that strive to empower Canadians to live their
healthiest lives no matter where they are in their journey. Sun
Life employees and advisors take great pride in volunteering and
giving back to make life brighter for individuals and families
across Canada.
Learn more about Sun Life in the community.
Media contact:
Ariane
Richard
Manager, Public
Relations
Office of the
President, Quebec
Sun Life
Tel.:
438-364-6807
ariane.richard@sunlife.com
|
Zachary
Favreau
Director, Marketing,
Communications and
Community Relations
Montreal
Alliance
Tel.:
514-962-2798
zfavreau@alliancemontreal.ca
|
SOURCE Sun Life Financial Canada