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TORONTO, Jan. 6, 2021 /CNW/ - Tricon Residential Inc.
(TSX: TCN) ("Tricon" or the "Company"), a rental housing company
focused on serving the middle-market demographic in North America, announced today that it has
completed the rebranding of its single-family, multi-family and
investment verticals under a singular brand, Tricon
Residential. Tricon's rebranding, first announced on
May 14, 2020, created a unified
company which is now supported by our new resident-centric
website.
"With the successful and exponential growth of Tricon over the
past decade, we are excited to complete the Company's
transformation" said Gary Berman,
President and CEO of Tricon Residential. "By rebranding our
company, embracing a centralized and harmonized approach to our
operating structure, revamping our supplementary disclosures to
conform with our real estate peers, and adopting consolidated
accounting, we have created one Tricon. This unified approach
allows us to focus on improving the quality of our customer service
and increasing operating efficiencies, so we are even better
positioned for long-term success."
The newly-developed website was designed with all stakeholders
in mind but with added focus on residents, demonstrating Tricon's
commitment to improving and enhancing the resident
experience. "We wanted our potential residents to have a
transparent and seamless experience when searching for a new home -
one that simplifies their lives while allowing them to focus on
what's important to them," said Gary
Berman. "They can find a home in just two clicks and, if
approved through an entirely virtual process, be in their new home
in five days or less. Tricon's new website provides a
'leasing storefront' for both single-family and multi-family
rentals and uses 'geo-tagging' to prioritize home options based on
the user's location. For our investors, we aimed to create a site
that is both educational and informative, providing all the
resources needed to understand Tricon's mission, operational
performance and approach to acquiring and developing residential
real estate."
Along with a new website, the Company's rebranding initiative
includes new email addresses, newly wrapped maintenance technician
fleet vehicles, and new home signage throughout the Company's 21
markets across North America.
This cohesive branding is also being applied to all regional
offices, including Tricon Residential's Toronto, Orange
County and San Francisco
offices. To view our new website or learn more about Tricon
Residential, visit www.triconresidential.com.
About Tricon Residential Inc.
Founded in 1988, Tricon is a rental housing company focused on
serving the middle-market demographic. Tricon owns and operates
approximately 30,000 single-family rental homes and multi-family
rental units in 21 markets across the
United States and Canada,
managed with an integrated technology-enabled operating platform.
More information about Tricon is available at
www.triconresidential.com.
Forward-Looking Statements
This press release may contain forward-looking information
within the meaning of applicable Canadian securities legislation.
Such forward-looking statements reflect the Company's current
beliefs and are based on information currently available to
management. Although the Company believes that the expectations and
assumptions on which such forward-looking statements and
information are based are reasonable, readers should not place
undue reliance on the forward-looking statements and information
which is given as of the date hereof. The Company disclaims any
intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, unless required by applicable law.
SOURCE Tricon Residential Inc.