The world's leading brand in hemp foods, Manitoba Harvest
will lend its expertise in innovation, product development, and
formulation to a consortium of industry leaders through Protein
Industries Canada.
WINNIPEG, MB, July 27, 2021 /CNW/ - Manitoba Harvest, the
global leader in hemp food, is partnering with a consortium of
industry leaders through Protein Industries Canada to develop new
hemp and pea varieties with increased protein content, differential
starch content, and improved texture. These advancements will
dramatically increase the potential for hemp usage in the growing
plant-based protein movement.
Manitoba Harvest will lend its expertise in food innovation,
product development, and formulation, to improve the potency and
functionality of hemp and pea protein. Together with their
partners, this work will make hemp proteins suitable for a wider
range of food applications.
"Diversity of ingredients within Canada's plant-based foods and ingredients
sector is an essential element of helping it grow to become a
global leader," Protein Industries Canada CEO Bill Greuel said. "Manitoba Harvest, through
their partnership with NRGene, Farmer's Business Network and Pulse
Genetics, is displaying great leadership in the area of hemp
ingredient development. The hemp-pea flour blend they develop
through this project will go a long way in meeting the needs of
consumers and food manufacturers alike."
"As the largest and longest standing hemp food brand in
North America, we are committed to
providing our customers with the best hemp products available,"
said Jared Simon, President,
Manitoba Harvest. "Developing plant-based protein products with
superior taste, functionality and nutrition aligns perfectly with
our objectives as a brand, and we have a history of leadership at
the farm level, working directly with growers to improve quality
throughout the hemp supply chain."
The development of these new seed varieties, as well as the
hemp-pea flour blend, is expected to create new market
opportunities within Canada's
plant-based food and ingredients value chain. NRGene, Farmer's
Business Network, Pulse Genetics and Manitoba Harvest are together
investing $3.3 million into the
project, with Protein Industries Canada investing an additional
$1.8 million.
About Manitoba Harvest
Founded in 1998, Manitoba
Harvest (the "Company") is a pioneer and leader in
branded, hemp-based foods with the fastest growing products in the
global hemp food market. The Company's all-natural product
portfolio includes Hemp Hearts (shelled hemp seed), Hemp Protein,
Hemp Protein Blends, Wellness Bars, Granola and Hemp Oil. Manitoba
Harvest's products are sold globally, including approximately
17,000 retail stores across the United
States and Canada.
Manitoba Harvest is a Certified B Corporation and the first
Canadian food company to attain a CarbonZero Certification. A
wholly owned subsidiary of Tilray, Inc. (NASDAQ: TLRY) (TSX: TLRY),
Manitoba Harvest is mission-based company dedicated
to inspiring and empowering the worldwide community to live
their very best life by providing them with products that meet the
needs of their mind, body, and soul and invoke a sense of
wellbeing.
About Protein Industries Canada
Protein Industries Canada is an industry-led, not-for-profit
organization committed to positioning Canada as a global source of high-quality
plant-based food and ingredients. Together with industry, Protein
Industries Canada has committed more than $377 million to the Canadian plant-protein
sector. For more information, visit proteinindustriescanada.ca.
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SOURCE Manitoba Harvest
