The Breakthrough Interactive Digital Pet That You
Can Really Touch
June 22-June
24, Booth #1327
TORONTO, June 22,
2023 /PRNewswire/ - Spin Master Corp. (TSX: TOY)
(www.spinmaster.com), a leading global children's entertainment
company, unveils today breakthrough innovation in the digital pet
category with Bitzee™. Housed inside a purple pod,
once opened the Bitzee digital pet comes to life with an
innovative, full-color display that you can touch, feel, and
interact with. More than 50,000 digital creators and their fans
will converge at VidCon for three days and be among the first to
experience this year's hottest holiday toy in real life.
Guests will be enticed to discover what's in the box as a
massive, 30-foot Bitzee pod is brought to life at the
Anaheim Convention Centre. Featuring more than twelve million
pixels across towering LED screens, custom 8-bit animation and
forced perspective moments, fans will be immersed in the world of
this innovative digital pet — experiencing it
firsthand. Interact with all 15 characters that live within
every Bitzee pod, and step inside a Bitzee package to
take a swing in the immersive virtual piñata game - Unicorn
Party Animal - inspired by an in-toy game. Complete with
haptics for a full sensorial experience, those who break a rare
character out of the piñata can win their very own
Bitzee, plus additional grand prizes.
"We've officially broken the digital pet out of the screen and
what better place to debut this innovation than at VidCon," said
Jeremy Tucker, Spin Master's Chief
Marketing Officer. "Not only do you need to see Bitzee to
believe it, you also need to touch it and we're inviting the
thousands of attendees to be among the first to play with this
breakthrough digital pet."
Bitzee digital pets start as an 8-bit puppy
character. Just like real pets, Bitzee needs love and
care to help them grow. interactions allow you to feed them, rock
them to sleep and clean up after them too. They will respond to
your tilts, swipes, and shakes with adorable sounds and reactions.
If you don't give your pet enough love, they'll run away, but they
can always be coaxed back with a treat and some extra attention.
When the love meter is full, that means your Bitzee pet is
ready to evolve.
Each Bitzee pet evolves from baby, to adult, to a super
Bitzee. Kids can collect up to 15 characters all in one pod,
including a Puppy, Hedgehog, and Bunny, and rare (Butterfly,
Poodle, Chameleon) and legendary characters (Mercat and Unicorn).
Once your Bitzee becomes a super Bitzee, discover
their special outfit and unique game to play. They'll even give you
a virtual treat to attract your next pet!
"Spin Master has a reputation of delivering unique innovation
and disrupting play patterns, transforming the way kids play and
interact with toys," said Chris
Beardall, Spin Master's President of Toys and Chief
Commercial Officer. "Bitzee epitomizes our obsession with
pushing the boundaries of play, introducing adorable digital pets
that kids can really touch, feel, and interact with, reimagining a
once two-dimensional interaction and infusing it with colour,
gamification and collectability."
Bitzee digital pets have a suggested retail price of
$29.99 USD and are recommended for
children ages 5+. Launching at all major retailers on August 1, 2023, secure yours now on pre-order
from Amazon, Walmart.com or Target.com.
For more information on Bitzee, visit www.Bitzee.com.
About Spin Master
Spin Master Corp. (TSX: TOY) is a leading global children's
entertainment company, creating exceptional play experiences
through its three creative centres: Toys, Entertainment and Digital
Games. With distribution in over 100 countries, Spin Master is best
known for award-winning brands PAW Patrol®, Bakugan®, Kinetic
Sand®, Air Hogs®, Hatchimals®, Rubik's Cube® and GUND®, and is the
global toy licensee for other popular properties. Spin Master
Entertainment creates and produces compelling multiplatform
content, through its in-house studio and partnerships with outside
creators, including the preschool franchise PAW Patrol and
numerous other original shows, short-form series and feature films.
The Company has an established presence in digital games, anchored
by the Toca Boca® and Sago Mini® brands, offering open-ended
and creative game and educational play in digital environments.
Through Spin Master Ventures, the Company makes minority
investments globally in emerging companies and start-ups. With 26
offices in close to 20 countries, Spin Master employs more than
2,000 team members globally. For more information visit
spinmaster.com or follow-on Instagram, Facebook and Twitter
@spinmaster.
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SOURCE Spin Master