Partnership gives brands an opportunity to
reach kids and teens authentically through many of the most popular
games on the Roblox platform
NEW YORK, Nov. 9, 2021 /CNW/ - WildBrain Spark, the
leading AVOD network on YouTube and YouTube Kids, is now the
exclusive advertising partner of Gamefam, one of the top
professional publishers on Roblox, with a game catalog including
the popular titles Tower of Misery, Twilight Day Care
and Car Dealership Tycoon. Through this partnership,
WildBrain Spark and Gamefam are creating brand-safe, relevant and
audience-appropriate experiences for brands, game developers and
players on one of the world's most popular and fastest growing
gaming platforms. Gamefam's titles have been visited more than 5.5
billion times and are played for an average of 150 million minutes
every day.
!["Bake With Strawberry Shortcake" -- the new Roblox game for WildBrain's Strawberry Shortcake created by Gamefam. (CNW Group/WildBrain Ltd.) "Bake With Strawberry Shortcake" -- the new Roblox game for WildBrain's Strawberry Shortcake created by Gamefam. (CNW Group/WildBrain Ltd.)](https://mma.prnewswire.com/media/1681665/WildBrain_Ltd__Wildbrain_Spark_Expands_from_Youtube_to_the_Metav.jpg)
Under the partnership, WildBrain Spark holds exclusive global
rights to provide direct advertising services for the entire
Gamefam network, with over 500 million visits every month and which
features three of the top 10 games on the Roblox platform. The
Gamefam network also includes WildBrain's own IP as it develops
more game titles, such as the new Strawberry Shortcake game created
by Gamefam as part of the recent relaunch of the beloved kids'
brand.
"Our research shows that kids are influencing purchase decisions
in today's household, providing key input on what parents are
buying for their families," said Charles
Gabriel, VP & Head of Advertising Sales, US at WildBrain
Spark. "With the explosion in popularity of Roblox, advertisers now
have a unique opportunity through WildBrain's partnership with
Gamefam to deliver creative, authentic, and kid-safe brand
opportunities in Roblox."
"With WildBrain Spark, we're bringing a new business model to
the metaverse," said Gamefam CEO Joe
Ferencz. "We're heavily investing in game developers by
putting professional brand advertising services around Roblox and
introducing a transparent revenue share model. WildBrain Spark is
already the number one advertising network for YouTube and YouTube
Kids, and they can bring the same experience, advertiser
relationships and technology infrastructure to the Roblox
platform. With our massive and growing network of the metaverse's
top creators and games, together with WildBrain Spark, we
are ushering in an unprecedented opportunity for win-win-win
engagement among developers, brands, and gamers in the
metaverse.
Through this partnership WildBrain Spark is responsible for all
ad inventory and ad formats on the Gamefam network, which targets a
core age group of 6 to 17-year-olds. To begin, this inventory
includes:
- Native display: WildBrain Spark will work with Gamefam
to take existing sponsor assets to create amazing Roblox art style
units and uniquely native display options that fit organically
within the game play.
- Rewarded ads: Players can opt-in to engaging with a
brand advertisement to receive a special reward that is valuable
within the experience such as virtual currency or a
collectible.
- In-game integrations: Custom-built brand experiences
within games that can include limited time only (LTO) events and
challenges, as well as the ability for players to equip their
avatar with branded items or costumes. Players can also morph their
avatar into a character from a movie.
- Promotional Games: Fully branded Roblox games meant to
promote a specific marketing campaign, which can have built-in
visit and engagement guarantees and be tailored to meet the brand
advertiser's goals.
WildBrain Spark is one of the world's most popular premium kids'
and family networks on AVOD and has partnerships with many of the
biggest brands in the kids and family space, including Mattel,
Hasbro, Crayola, P&G and Warnermedia, among others. The company
provides an unparalleled platform for advertisers to drive audience
engagement and amplification of brand messages. Its
COPPA-compliant, data-powered tools inform advertising campaign
planning, targeting and optimization.
Available across all major gaming devices, Roblox is one of the
most popular gaming platforms for kids and teens. Every day, more
than 42 million people come to Roblox to create adventures, play
games, role play and socialize with their friends in an immersive,
3D environment. Roblox daily usage has nearly doubled in under two
years. Gamefam has also grown rapidly on the Roblox platform to
become the top professional developer and publisher of games in
Roblox.
For more information, please contact:
Liz Berman at Allison+Partners
WildBrainSpark@allisonpr.com.
About WildBrain Spark
WildBrain Spark is an award-winning digital media company and
one of the world's most popular premium kids' and family networks
on AVOD. We offer a highly curated, brand-safe environment, where
kids and families can enjoy broadcast-quality content, including
Teletubbies, Strawberry Shortcake, Peanuts,
Caillou, Inspector Gadget, Yo
Gabba Gabba!, Degrassi, Fireman Sam, Spookiz,
Polly Pocket and more. With more than 245 million
subscribers on YouTube and YouTube Kids, we have over 220,000
videos under management, across more than 800 kids' channels. Our
network generates billions of views per month and reaches 1-in-3
kids globally on YouTube every 90 days. WildBrain Spark provides a
full service for IP owners looking to connect with global audiences
through our expertise in the creation of original content, YouTube
channel management and consumer-products synergies. Our advertising
sales team provides brands and agencies access to our reserved
network and bespoke ad solutions. Based in London, New
York and Los Angeles,
WildBrainSpark is part of WildBrain Ltd., a global leader in kids'
and family entertainment. Visit us at wildbrain-spark.com.
About Gamefam
Gamefam is the leading professional publisher and developer of
games on Roblox, the world's biggest metaverse platform with
190 million monthly active users. Gamefam's mission is to create
amazing experiences for an amazing community and grow the next
generation of super hit gaming and entertainment franchises from
within the metaverse. Gamefam operates the largest network of
games on Roblox with over 500 million monthly visits comprising 83
million hours of engagement across 30+ live games in the company's
portfolio. Gamefam's top franchises include Twilight
Daycare, Tower of Misery, Car Dealership Tycoon,
RoBeats!, Gym Tycoon, Little World,
Polybattle, Hot Wheels Open World, and Eating
Simulator. The Gamefam team combines the business and
production expertise of longtime brand experts and game
industry professionals with the metaverse's top creators.
Visit us at gamefam.com.
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SOURCE WildBrain Ltd.