─Collaboration in celebration of National
Strawberry Month─
NEW YORK, May 1, 2023 /PRNewswire/ -- Lula's
Garden, an eco-friendly succulent plant gifting
company, and WildBrain, a global leader in kids and family
entertainment, are collaborating on a limited-time offer gift box
collection inspired by the beloved children's brand Strawberry
Shortcake. Aimee Baldassaro,
Chief Experience Officer of Tenth Avenue Commerce, made the
announcement.
In celebration of National Strawberry Month, the Lula's Garden
collection of specially designed Strawberry Shortcake
planter gift boxes launches today for pre-order. Containing
beautiful hand-planted succulents from Lula's Petite Garden line,
the sustainable boxes are adorned with beloved characters from the
classic Strawberry Shortcake brand, including Strawberry herself
and her adorable best friends, Orange Blossom, Blueberry Muffin and
Lemon Meringue.
"We're thrilled to partner with Lula's Garden to celebrate
National Strawberry Month for Strawberry Shortcake fans with these
gorgeous sustainable gift boxes and succulents," said Elizabeth Litten Miller, Vice President of
Franchise Strategy at WildBrain. "So many of today's moms have such
fond memories of their childhood Strawberry Shortcake dolls and
watching her shows. We just love that these new gift boxes from
Lula's Garden continue to celebrate the nostalgia for the brand
across generations."
Originally born as a greeting card character in the 1970s,
Strawberry Shortcake grew to become a worldwide
sensation in the 1980s with multigenerational appeal and over
$4 billion in global sales. The sweet
little girl with the bonnet, who loved baking, has since been
reimagined to find new adoring fans with each generation. In 2019,
WildBrain launched a fresh, new Strawberry Shortcake—featuring a
new look and entrepreneurial spirit for today's kids—through the
brand-new animated series, Berry in the Big City.
Celebrating stories of diversity, creativity and friendship, the
series is available now on Netflix and WildBrain's official
Strawberry Shortcake channel on YouTube. Also rolling out
exclusively on Netflix beginning this year, Strawberry Shortcake
fans will be able to enjoy four new CG-animated seasonal specials
from WildBrain, celebrating Fall, Winter, Spring and Summer.
"One of our goals with partnering with WildBrain to create the
Strawberry Shortcake Collection was to give mothers
and kids an opportunity to bond over the shared experience of these
iconic characters cherished by multiple generations," said
Baldassaro. "And we especially loved Strawberry Shortcake's
message of empowerment for young girls through the kid-friendly
entrepreneurial characters in the new WildBrain series."
Pre-orders for the limited-time only Strawberry Shortcake Petite
Garden launch May 1, the beginning of
National Strawberry Month, with product available for fulfillment
May 17 through June 30. Lula's
Garden branded Mother's Day collections are available for delivery
now through Mother's Day. Visit www.lulasgarden.com, to order
now. Follow Strawberry Shortcake and her best friends
on Facebook, Twitter, and Instagram and on Lula's
Garden's Facebook, Instagram, and
Pinterest channels.
About Lula's Garden:
Lula's Garden is a succulent
gifting company based in Los Angeles,
California and one of Tenth Avenue Holdings' privately-held
properties. Its eco-friendly succulent gardens arrive
potted in a self-sustaining gift box that is uniquely designed to
serve as a planter. The combination of luxurious design and
enduring flora makes Lula's Garden one of the most popular
destinations for corporate gifting, found here:
https://www.lulasgarden.com/pages/corporate-gifts. Each garden sold
provides six months of access to safe water for one person in the
developing world through its partnership with water.org. For more
information, visit www.lulasgarden.com
About WildBrain:
At WildBrain we inspire imaginations
to run wild, engaging kids and families everywhere with great
content and beloved brands. With approximately 13,000 half-hours of
filmed entertainment in our library—one of the world's most
extensive—we are home to such treasured franchises as Peanuts,
Teletubbies, Strawberry Shortcake, Yo
Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. Our
integrated, in-house capabilities spanning production, distribution
and licensing set us apart as a unique independent player in the
industry, managing IP across its entire lifecycle, from concept to
content to consumer products.
At our state-of-the-art animation studio in Vancouver, we produce award-winning,
fan-favourite series, such as The Snoopy Show; Snoopy in Space;
Sonic Prime; Chip and Potato; Strawberry Shortcake: Berry in the
Big City; Carmen Sandiego; Go, Dog.
Go! and many more. Enjoyed in more than 150 countries and on
over 500 streaming platforms and telecasters, our content is
everywhere kids and families view entertainment. WildBrain Spark,
our AVOD network, has garnered over 1 trillion minutes of watch
time on YouTube, offering one of the largest selections of kids'
content on that platform. Our leading consumer-products and
location-based entertainment agency, WildBrain CPLG, represents our
owned and partner properties in every major territory worldwide.
Our television group owns and operates some of Canada's most-viewed family entertainment
channels.
WildBrain is headquartered in Canada with offices worldwide and trades on
the Toronto Stock Exchange (TSX: WILD).
About Tenth Avenue Holdings:
Tenth Avenue Holdings, LLC (TAH) is a privately held,
diversified holding company that operates and invests in privately
and publicly held businesses. It is the parent company of Tenth
Avenue Commerce, LLC (TAC). TAH was founded in 2008 to combine the
founders' close friendships with a shared desire to build an entity
with enduring value. The company's passion is for long-term value
creation rooted in relationships with founders and operators. TAH's
current portfolio of private holdings and brands includes Big
Barker, Bronx Brewery, Brook and York, Caulipower, E- Garderobe,
EQL by Kerrits, Eve's Addiction, FaceVase, From You Flowers ,
H.Bloom, Horsemen's Pride, Jolly Pets, Kerrits, Kitty Kasas, Lula's Garden, Oughton, PackIt,
Send Flowers, The Gift Basket Store, Tusco Products, Under Your
Skin. For more information about Tenth Avenue Holdings, visit
www.tenave.com.
MEDIA CONTACTS:
Diane Stefani,
diane.stefani19@gmail.com; Jennifer A.
Maguire, jen@maguirepr.com
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SOURCE Tenth Avenue Holdings