Witness History in the Breaking
March 12 2012 - 12:59PM
PR Newswire (Canada)
Over 200 select Loblaw banner stores attempt to break Guinness
World Records® title for the most Parmigiano-Reggiano cheese wheels
cracked simultaneously HALIFAX, March 16, 2012 /CNW/ - - Select
Loblaw Companies Limited (Loblaw) banner stores across Atlantic
Canada, Ontario and Quebec will band together at 1:00 p.m. ADT /
1:30 p.m. NDT on Saturday, March 24 in an attempt to break the
Guinness World Records® title for the most Parmigiano-Reggiano
wheels cracked simultaneously. In total, colleagues in more than
250 stores have been specially trained to crack more than 300
wheels at one time. A representative from the Parmigiano-Reggiano
Cheese Consortium will be in attendance in Halifax at the
Joseph Howe Superstore(®) location as the stores attempt this
historic endeavour. The current world record sits at 176 wheels and
was achieved in 2008. Parmigiano-Reggiano is a hard Italian cheese
produced in the region of Parma, Italy using the same recipe for
almost 1,000 years. Parmigiano-Reggiano has been considered for
centuries as the "king of cheese" with its amazing taste and
crystalline texture. It is sold exclusively through the
Parmigiano-Reggiano Consortium (or Consorzio). What: Guinness World
Record-breaking attempt for the most wheels of Parmagiano-Reggiano
cheese cracked simultaneously. Where: Joseph Howe Superstore®, 3601
Joseph Howe Drive, Halifax, NS For a full list of participating
Atlantic Canada banner stores, please visit: Superstore.ca
Dominion.ca SaveEasy.ca When: Saturday, March 24 1:00 p.m. ADT/1:30
p.m. NDT - Simultaneous cracking of Parmigiano-Reggiano Who: Loblaw
Companies Limited spokesperson, a representative from the
Parmigiano-Reggiano Cheese Consortium, world record adjudicator.
ALL MEDIA AND CONSUMERS WELCOME See below for a delicious snack to
serve with cocktails - made with Parmigiano-Reggiano. Recipe
created by Dana Speers, Head Chef, President's Choice® Test
Kitchen, Loblaw Companies Ltd. Puff Pastry Cheese Twists
____________________________________________________________
|Measure |Ingredient |
|__________________|_________________________________________| |1
|sheet PC Butter Puff Pastry, thawed |
|__________________|_________________________________________| |2/3
cup (150 mL) |grated PC Splendido Parmigiano-Reggiano |
|__________________|_________________________________________| |1
tbsp. (15 mL) |poppy seeds |
|__________________|_________________________________________| |¼
tsp. (1 mL) |sea salt |
|__________________|_________________________________________| 1.
Preheat oven to 400°F (200°C). Line large baking sheet with
parchment paper. 2. Unroll puff pastry onto floured work surface;
sprinkle pastry with Parmigiano, poppy seeds and salt. Press down
on toppings to make them stick to pastry*. 3. Using sharp knife,
cut pastry into ½-inch (1 cm) thick strips. You'll get about 20.
Twist each strip a few times to form a spiral and place 1 inch (2.5
cm) apart on prepared baking sheet. 4. Bake in centre of oven for
13 to 15 minutes or until golden brown. Transfer to wire rack to
cool. Serve warm or at room temperature. *If some of the toppings
fall off while twisting the pastry strips; work over the baking
sheet and some will bake back onto the bottoms of the twists. Makes
10 servings Per 2 twist serving: 120 calories, fat 8 g, sodium 220
mg, carbohydrate 9 g, fibre 0 g, protein 3 g Visit pc.ca for more
great recipe ideas! About Loblaw Companies Limited Loblaw Companies
Limited, a subsidiary of George Weston Limited, is Canada's largest
food retailer and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of
the largest private sector employers in Canada. With more than
1,000 corporate and franchised stores from coast to coast, Loblaw
and its franchisees employ more than 135,000 full-time and
part-time employees. Through its portfolio of store formats, Loblaw
is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday
household demands of Canadian consumers. Loblaw is known for the
quality, innovation and value of its food offering. It offers
Canada's strongest control (private) label program, including the
unique President's Choice(®), no name(® )and Joe Fresh(®) brands.
In addition, the Company makes available to consumers President's
Choice Financial(®) services and offers the PC(®) points loyalty
program. Loblaw Companies Limited CONTACT: For products,
images or additional information, please contact: Margaret Poole,
Poole Communications, poolecom@ns.sympatico.ca or 902443-1410 /
cell 902 456-4521
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