President's Choice(R) Children's Charity Raises $2.3 Million in Latest Campaign
April 08 2012 - 12:59PM
PR Newswire (Canada)
BRAMPTON, ON, April 12, 2012 /CNW/ - - President's Choice(®)
Children's Charity is proud to announce that its two-week Helping
Kids Live Life Well™ paper icon campaign held at Loblaw corporate
and participating franchise stores raised more than $2.3 million.
One hundred percent of funds generated will be distributed to
families with children who have disabilities and to support local
childhood nutrition programs. Focused on making lives easier for
children across Canada, this campaign on behalf of President's
Choice(®) Children's Charity recorded its best ever results and
exceeded the fundraising goal of $2.2 million. "Our Helping Kids
Live Life Well™ paper icon campaign was an incredible success and
we would like to thank our customers for making it possible," says
Peggy Hornell, senior director, President's Choice(®) Children's
Charity. "With close to 1.2 million paper icons sold across the
country in just two weeks, our customers have once again
demonstrated their generosity and have confirmed that they share
our commitment to helping children across Canada live to their full
potential." As one of its funding priorities, President's Choice(®)
Children's Charity supports nutritious breakfast, lunch and snack
programs through Breakfast for Learning and Boys & Girls Clubs
of Canada. In Newfoundland and Labrador, Breakfast for Learning
works in partnership with Kids Eat Smart Foundation and in Quebec,
Breakfast for Learning provides funding to Club des petits
dejeuners, in addition to providing direct program funding in this
province. The Charity understands that nutrition is
fundamental to children's health and that a well-nourished child is
likely to learn better, so it aims to provide the resources to help
fuel a better learning environment. In 2011, President's Choice(®)
Children's Charity supported more than 4,000 nutrition programs
across Canada. Another funding priority for the Charity is
providing financial grants for families whose children have
disabilities. In 2011, President's Choice(®) Children's
Charity provided grants to more than 1,800 families across Canada
to assist with the costs of equipment, home accessibility, respite
care, developmental and physical therapy and accessible vehicles.
Loblaw created President's Choice(®) Children's Charity to empower
its store colleagues, franchisees and their employees to support
families in communities where the Company has retail locations.
Since 1989, the charity has awarded more than $72 million, reaching
more than 10,000 Canadian families. The costs of the Charity's
administration and operations are fully funded by Loblaw, ensuring
that 100 per cent of every dollar donated goes directly to helping
children with disabilities and nutrition programs in the regions
where the money is raised. Making a Positive Difference in the
Community is one of the five corporate social responsibility
principles that shape the way Loblaw conducts business. Fundraising
initiatives in support of President's Choice(®) Children's Charity
is just one example of how Loblaw continues to be active in
communities on national, regional and local levels. This includes a
bi-annual national food drive in partnership with Food Banks Canada
to address hunger across Canada, a partnership with WWF-Canada to
mobilize Canada to take environmental action and support to a
number of local charitable organizations across the country.
Donations can be made at the following Loblaw corporate and
franchise store locations: Loblaws(®), Zehrs(®), Your Independent
Grocer(TM), valu-mart(®), Fortinos(®), Real Canadian Superstore(®),
Real Canadian Wholesale Club(®), Extra Foods(®), nofrills(®),
Atlantic Superstore(®), Dominion(®) (Newfoundland and Labrador
only), SaveEasy(®), Maxi(®), Maxi & Cie(®), Provigo(®), Cash
& Carry, Club Entrepot,(, )Club Entrepot Provigo(®) and
Les Entrepots Presto(®). For more information about President's
Choice(®) Children's Charity and to apply for a grant please visit
www.pc.ca/charity or call 1-866-996-9918. About President's
Choice(®) Children's Charity President's Choice(®) Children's
Charity helps Canadian children live to their full potential. They
are committed to supporting children's health and wellness across
Canada. With a focus on childhood nutrition and children with
disabilities, President's Choice(®) Children's Charity helps kids
through grants for childhood nutrition programs and provides
support for families with a child with a disability. The cost of
administration and operations of the Charity is funded by Loblaw
Companies Limited, ensuring that 100 per cent of every dollar
donated goes directly to helping kids and their families. The
Charity offers funding across Canada and dollars are granted in the
region in which they are raised. Since 1989, the charity has
awarded more than $72 million, reaching more than 10,000 Canadian
families. For more information on President's Choice(®) Children's
Charity or to donate online, visit www.pc.ca/charity. About Loblaw
Companies Limited Loblaw Companies Limited, a subsidiary of George
Weston Limited, is Canada's largest food retailer and a leading
provider of drugstore, general merchandise and financial products
and services. Loblaw is one of the largest private sector employers
in Canada. With more than 1,000 corporate and franchised stores
from coast to coast, Loblaw and its franchisees employ more than
135 000 full-time and part-time employees. Through its portfolio of
store formats, Loblaw is committed to providing Canadians with a
wide, growing and successful range of products and services to meet
the everyday household demands of Canadian consumers. Loblaw is
known for the quality, innovation and value of its food offering.
It offers Canada's strongest control (private) label program,
including the unique President's Choice(®), no name(®) and Joe
Fresh(®) brands. In addition, the Company makes available to
consumers President's Choice Financial(®) services and offers the
PC(®) points loyalty program. Loblaw Companies Limited CONTACT: On
behalf of the President's Choice(R) Children's Charity,
formoreinformation please contact: Loblaw Public Relations
Department905-459-2500 | pr@loblaw.ca
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