President's Choice(R) Children's Charity Kicks Off Customer Campaign to Help Children in Ontario Communities
August 26 2012 - 12:59PM
PR Newswire (Canada)
BRAMPTON, ON, Aug. 30, 2012 /CNW/ - - Starting tomorrow until
September 13, 2012, customers at participating Loblaws(®),
Zehrs(®), Your Independent Grocer(TM), valu-mart(®), Fortinos(®),
Real Canadian Superstore(®), Real Canadian Wholesale
Club(®)andnofrills(®)stores are encouraged to purchase$2 paper
iconsat store check-outsin support of thePresident's Choice(®)
Children's Charity campaign Lay Down a Toonie, Lift Up a Kid™.The
Charity supports children's health and wellness so Canadian
children can live to their full potential. Loblaws(®), Zehrs(®),
Your Independent Grocer(TM), valu-mart(®), Fortinos(®), Real
Canadian Superstore(®), Real Canadian Wholesale
Club(®)andnofrillsare corporate and franchise banner stores of
Loblaw Companies Limited. As the primary charity supported by
Loblaw, the President's Choice(®)Children's Charity focuses on
children with disabilities and childhood nutrition programs. Last
year in Ontario,President's Choice® Children's Charity granted over
$5.3 million to fund 896 grants for children with disabilities and
$1.08 million to fund 1,900 nutrition programs. "We thank our
customers for their support in helping kids live to their full
potential," says Inge van den Berg, member of President's Choice(®)
Children's Charity Board of Directors and senior vice president,
Ethnic Marketing, Loblaw Companies Limited. "Ontarians can feel
good knowing that their donations will be used to serve the needs
of families and children in their very own communities." This
customer campaign, one of many fundraising events in support of
President's Choice(® )Children's Charity, is a national event held
bi-annually at participating Loblaw corporate and franchise
stores. This year the goal is to raise $4.0 million; more
than $2.3 million was raised earlier this year towards the goal
during the spring 2012 campaign. In concert with the customer
campaign, President's Choice(® )Children's Charity has refreshed
its look, introduced a new tag-line Helping kids do anything™ and
launched an online donation function at pc.ca/charity.The Charity's
new tagline underscores its commitment to helping kids live to
their full potential. While the Charity's familiar "sun" imagery
remains, the overall creative has been updated with a more modern
feel to better reflect the optimism and positive outcomes that
result from donations and grants. The new imagery will be featured
on in-store signage, and on a hundred transport trailers crossing
the country. Loblaw created President's Choice(®) Children's
Charity to empower its store colleagues, franchisees and their
employees to support families in communities where the Company has
retail and store support locations and distribution centres.In
2011, President's Choice(®) Children's Charity proudly granted more
than$13.3 million nationally,supporting more than 4,000 nutrition
programs and providing grants to more than 1,800 families across
the country whose children have disabilities. Making a Positive
Difference in theCommunityis one of the five corporatesocial
responsibility principles that shape the way Loblaw conducts
business. Fundraising initiatives in support of President's
Choice(®) Children's Charityis just one example of how Loblaw
continues to be active in communities on national, regional and
local levels. This includes a bi-annual national food drive to
address hunger across Canada, an ongoing relationship with
WWF-Canada to mobilize Canada to take environmental actionand
support to thousands of local charitable organizations across the
country. For more information about President's Choice(®)Children's
Charity and to apply for a grant please visit www.pc.ca/charity or
call 1-866-996-9918. *Newfoundland and Labrador only About
President's Choice(®) Children's Charity President's Choice®
Children's Charity is committed to helping children across Canada,
with a focus on children with disabilities and childhood
nutrition.. The cost of administration and operations of the
Charity is funded by Loblaw Companies Limited, ensuring that 100
per cent of every dollar donated goes to helping kids The Charity
offers funding across Canada and dollars are granted in the region
in which they are raised. Since 1989, the Charity has awarded more
than $72 million, reaching more than 10,000 families and 4,000
nutrition programs. For more information on the President's Choice®
Children's Charity or to donate online, visit www.pc.ca/charity.
About Loblaw Companies Limited Loblaw Companies Limited, a
subsidiary of George Weston Limited, is Canada's largest food
retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate
and franchised stores from coast to coast, Loblaw and its
franchisees employ more than135,000full-time and part-time
employees.Through its portfolio of store formats, Loblaw is
committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday
household demands of Canadian consumers. Loblaw is known for the
quality, innovation and value of its food offering. It offers
Canada's strongest control (private) label program, including the
unique President's Choice(®), no name(®) and Joe Fresh(®) brands.
In addition, the Company makes available to consumers President's
ChoiceFinancial(®) services and offers the PC(®)points loyalty
program. SOURCE Loblaw Companies Limited Image with caption:
"President's Choice® Children's Charity kicks off customer campaign
to help children in Ontario Communities (CNW Group/Loblaw Companies
Limited)". Image available at:
http://photos.newswire.ca/images/download/20120830_C2593_PHOTO_EN_17364.jpg
Image with caption: "President's Choice® Children's Charity kicks
off customer campaign to help children in Ontario Communities (CNW
Group/Loblaw Companies Limited)". Image available at:
http://photos.newswire.ca/images/download/20120830_C2593_PHOTO_EN_17365.jpg
Loblaw Companies Limited CONTACT: On behalf of the President's
Choice(R) Children's Charity, formoreinformation please
contact:Loblaw Public Relations Department905-459-2500 |
pr@loblaw.ca
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