Auxly Achieves Key 2021 Target and Launches Exciting Fall Innovation Portfolio
November 10 2021 - 7:30AM
Auxly Cannabis Group Inc. (TSX - XLY) (“
Auxly” or
the “
Company”), a leading consumer packaged goods
company in the cannabis products market, today introduces a fall
lineup packed with innovative new products, flavours and
formulations designed to delight Canadian cannabis consumers. This
new lineup is launching as the Company announces that it has
achieved one of its key 2021 objectives by achieving the #5
position among Canadian Licensed Producers.
Auxly continues to expand its market share in
the Canadian cannabis sector through the Company’s strategic growth
of its innovative portfolio of branded products. A strong
performance for the month of October has helped Auxly achieve one
of its key objectives for the 2021 Fiscal Year – to become a Top 5
Canadian Licensed Producer by national market share. October data
has vaulted Auxly into the #5 position among Canadian LPs, with a
7.3% share of the national market, as confirmed by Headset Canadian
Insightsi. Auxly has continued to gain market share through
continued leadership in the cannabis 2.0 segment - where it
maintains #1 position in vapesii and the #1 position in the
cannabis 2.0 segment overalliii – and its successful expansion into
the 1.0 segment where strong consumer demand for the Company’s Back
Forty and Kolab Project branded products has vaulted the Company
into the Top 10 producers for both the dried-flower and pre-rolliv
categoriesv.
Looking forward, Auxly today unveils a suite of
new product offerings designed to excite and delight Back Forty,
Kolab Project and Foray consumers. The product launches this fall
include: new seasonal confections that evoke the cozy warmth of the
holidays; brand-new innovations; extensions of existing product
lines that take Auxly brands in new directions; new dried-flower
strains; and new flavours & formulations for Auxly’s
industry-leading vape portfolio.
“Every member of our team is delighted by the
strong response from consumers to our products,” said Andrew
MacMillan, Senior Vice President, Commercial, Auxly. “Our iterative
process for innovation is rooted in consumer insights, and driven
by the tireless execution of product development, sales and
marketing. Seasonal trends are very much a part of our formula and
this latest round of product innovations convey the coziness and
warmth of fall. We’re thrilled with our continued growth and can’t
wait to bring more exciting new products to Canadian cannabis
consumers.”
Here’s a look at the new products joining
Auxly’s core portfolio and launching this fall under the Company’s
in-house brands Kolab Project, Back Forty and Foray.
Dried Flower:
- Back Forty Big League
Milled Sour Kush (7g). For consumers who like the
convenience of pre-milled flower, Back Forty introduces a
high-quality cross of OG Kush and Sour Diesel, with potencies
reaching 21%. Top terpenes are Alpha-Humulene, Beta-Caryophyllene
and Myrcene. Available now in Ontario.
- Back Forty Fruity Pebbles
OG (3.5g and 28g). This new Back Forty strain is an indica
cross between Green Ribbon and Tahoe Alien, with potencies reaching
up to 23% THC. Top terpenes are Terpinolene, Myrcene and Bisabolol.
Launching this month in Ontario, Alberta and British Columbia.
- Back Forty Wedding
Pie (3.5g). The best-selling ounce at the Ontario Cannabis
Store is now launching in a 3.5g format. Wedding Pie is the
marriage of Wedding Cake and Grape Pie, reaching potencies of up to
26%. Top terpenes are Limonene, Beta-Caryophyllene and Myrcene.
Available now in British Columbia, Alberta, Saskatchewan and New
Brunswick. Launching this month in Ontario and Prince Edward
Island.
- Back Forty Animal
Mints (3.5g). Another popular Back Forty cultivar, Animal
Mints, is also launching in a 3.5g format. Animal Mints is a cross
between Animal Cookies and SinMint Cookies, reaching potencies of
up to 25%. Top terpenes are Beta-Caryophyllene, Farnesene and
Limonene. Available now in Ontario, British Columbia, Alberta,
Saskatchewan and New Brunswick. Launching this month in Prince
Edward Island.
- Kolab Project x Safari
Flower Co. Growers Series Slurricane (3.5g). The latest
installment of the premium Kolab Project Growers Series is a
partnership with Safari Flower Co. on the heavy-hitting Slurricane
strain, grown in small-batches to maximize the strain’s natural
expression. This cross of Dosidos and Purple Punch reaches
potencies of up to a mighty 31% total THC. Top terpenes are
Beta-Caryophyllene, Limonene and Alpha-Humulene. Available now in
Ontario.
Concentrates:
-
Kolab Project 232 Series Live Terpene Sticks (3 x
0.5g). Canadian consumers haven’t seen anything like Kolab Project
Live Terpene Sticks. Called “infused pre-rolls” in States like
California where they’re growing in popularity, Live Terpene Sticks
are developed using a proprietary process that enables the
combination of hydrocarbon-extracted live terp sauce with the best
parts of premium cannabis flower; this creates a slow-burning
combustible stick, bursting with flavour and potency. The live
terpene sticks have potencies reaching up to 34% total THC and up
to 4% total terpenes. Available now in Ontario. Launching this
month in Alberta and British Columbia.
-
Kolab Project 232 Series Caviar (1g). Caviar is a
live-extract made from fresh-frozen Sundae Driver flower that has
been put through a hydrocarbon-extraction process. This product is
similar to Kolab Project 232 Series Diamonds, but with Caviar the
Diamonds are generously coated with flavourful terp sauce. Caviar
is highly potent, reaching up to 84% THC and up to 7% total
terpenes, and packaged into recyclable and resealable 1g jars to
retain freshness. Top terpenes are Terpinolene, Myrcene and
Ocimene. Available later this month in Ontario and Alberta.
-
Kolab Project 232 Series Live Rosin Jam
(1g). Live Rosin Jam is the result of fresh-frozen
Wedding Pie flower that is put through a solventless extraction
process, producing a sticky, amber-coloured concentrate speckled
with THCA crystals. Wedding Pie is a cross of Grape Pie and Wedding
Cake. Top terpenes are Limonene, Beta-Caryophyllene and Myrcene.
The total THC potency reaches as high as 73% and up to 7% total
terpenes. Available later this month in Alberta and British
Columbia.
-
Kolab Project concentrates pair well with the competitively priced
Kolab Project 232 Series Concentrate Pen, also new
this fall. Concentrates are intimidating for many consumers, partly
because of the complicated and often expensive equipment required.
Kolab Project is removing this barrier to entry for the category
with this high-quality device that combines the control found in a
dab rig with the portability, discreetness, and convenience of a
vape pen. Available in December in Ontario.
Vapes:
- Back Forty Sour
Apple (1g cartridges). Canada’s top-selling vape brand
introduces a new 1g size of this popular vape cartridge that bursts
with tart apple and sweet fruity flavour. Top terpenes are
Limonene, Linalool and Pinene. Available now in Ontario. Launching
later this month in Alberta and British Columbia.
-
Foray Mango Haze (1g cartridges and 0.3g
disposables). Mango Haze, already a hit in the 0.5g cart format, is
a 1:1 balanced formulation with a fruity, tropical flavour and
distinctive burst of orange citrus. Top terpenes are Limonene,
Myrcene and Beta-Caryophyllene. Available now in Ontario. Launching
later this month in Alberta.
-
Kolab Project 232 Series Black Cherry Punch Live
Terpene (1g cartridges). The latest iteration in the Kolab
Project 232 Series Live Terpene cartridge lineup uses the
flavourful Black Cherry Punch. Top terpenes are Beta-Caryophyllene,
Limonene and Linalool. Available in Ontario. Launching later this
month in Alberta.
Edibles:
- Back Forty takes on an iconic
holiday flavour with Back Forty Eggnog White
Chocolate, with pure, high-quality distillate (10mg THC)
in a single piece of delicious creamy white chocolate with notes of
warm holiday spices. Available this month in Ontario, Alberta and
British Columbia.
-
Nothing says home for the holidays quite like apple pie, and with
Foray Caramel Apple Pie White Chocolate, Foray
takes its signature premium milk chocolate and adds a pinch of
sweetness with all-natural caramel and apple flavours. Foray
Caramel Apple Pie White Chocolate is a single square with 5 mg of
THC and 25 mg of CBD. Available now in Ontario. Launching this
month in Alberta and British Columbia.
-
Foray Cinnamon Bun White Chocolate spices up
Foray’s signature premium milk chocolate with all-natural cinnamon
flavour, and adds a balanced cannabinoid profile of 10mg THC and
10mg of CBD. Available this month in Alberta and British
Columbia.
-
Foray CBD Blood Orange Soft Chews. Each one of
these vegan soft chews is made with pure CBD isolate and no
artificial colours or flavours, with 20mg of CBD and zero THC.
Notably sold in packages of 30 for consumers looking to incorporate
CBD into a daily ritual. Available this month in Alberta and
British Columbia.
About Auxly Cannabis Group Inc. (TSX:
XLY) (OTCQX: CBWTF)
Auxly is a leading Canadian cannabis company
dedicated to bringing innovative, effective, and high-quality
cannabis products to the wellness and adult-use markets. Auxly's
experienced team of industry first-movers and enterprising
visionaries have secured a diversified supply of raw cannabis,
strong clinical, scientific and operating capabilities and leading
research and development infrastructure in order to create trusted
products and brands in an expanding global market.
Learn more at www.auxly.com and stay up to date
at Twitter: @AuxlyGroup; Instagram:
@auxlygroup; Facebook: @auxlygroup; LinkedIn:
company/auxlygroup/.
For more information please contact:Scott
Campbell, 647-402-4957, press@auxly.com
Notice Regarding Forward Looking
Information:
This news release contains certain
"forward-looking information" within the meaning of applicable
Canadian securities law. Forward-looking information is frequently
characterized by words such as "plan", "continue", "expect",
"project", "intend", "believe", "anticipate", "estimate", "may",
"will", "potential", "proposed" and other similar words, or
information that certain events or conditions "may" or "will"
occur. This information is only a prediction. Various assumptions
were used in drawing the conclusions or making the projections
contained in the forward-looking information throughout this news
release. Forward-looking information includes but is not limited
to: the successful production and launch of current and future
Company products; the Company’s execution of its product
development, commercialization strategy, and expansion plans; the
ability of the Company to maintain and grow its market share; the
relevance of the Company’s proposed products; consumer preferences;
political change, future legislative and regulatory developments
involving cannabis and cannabis products; and competition and other
risks affecting Auxly in particular and the cannabis industry
generally.
A number of factors could cause actual results
to differ materially from a conclusion, forecast or projection
contained in the forward-looking information in this release
including, but not limited to whether: there is acceptance and
demand for current and future Company products by consumers and
provincial purchasers; and general economic, financial market,
regulatory and political conditions in which Auxly operates will
remain the same. The forward-looking information in this release is
based on information currently available and what management
believes are reasonable assumptions. Forward-looking information
speaks only to such assumptions as of the date of this release. In
addition, this release may contain forward-looking information
attributed to third party sources, the accuracy of which has not
been verified by Auxly. The forward-looking information contained
in this release is expressly qualified by the foregoing cautionary
statements and is made as of the date of this release. Except as
may be required by applicable securities laws, Auxly does not
undertake any obligation to publicly update or revise any
forward-looking information to reflect events or circumstances
after the date of this release or to reflect the occurrence of
unanticipated events, whether as a result of new information,
future events or results, or otherwise.
Neither Toronto Stock Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the Toronto Stock Exchange) accepts responsibility for
the adequacy or accuracy of this release.
i Headset Canadian Insights, Total Canadian
Cannabis sales for October, 2021.ii For the month of October, Auxly
is #1 in vape sales, with 25.6% of the national vape market.
Source: Headset Canadian Insights.iii Cannabis 2.0 is generally
understood to consist of vapes, edibles, beverages, extracts and
topicals. Source: Headset Canadian Insights, October, 2021. iv For
the month of October, Auxly is #7 in dried-flower sales with 4.6%
of the national market, and #8 in pre-rolls, with 3.3% of the
national market. Source: Headset Canadian Insights, October, 2021.v
Cannabis 2.0 is generally understood to consist of vapes, edibles,
beverages, extracts and topicals. Source: Headset Canadian
Insights, October, 2021.
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