ABcann Launches FIRESIDE, a Premium Line of Recreational Cannabis
July 27 2018 - 7:00AM
Building on its industry-leading technology and proven results,
ABcann Global Corporation (TSX-V:ABCN)
(“
ABcann” or the “
Company”) is
proud to the announce the introduction of FIRESIDE, its first
recreational cannabis brand.
“Legalization will bring a wide variety of
different consumers to cannabis, and many will want a high-quality
product without having to be an expert at choosing between strains.
That’s why we created FIRESIDE – it’s a premium brand for
those who want great products that are easy to understand. To
ensure a superior quality experience, FIRESIDE cannabis will be
grown in small batches in craft-like conditions,” says Sung Kang,
Chief Marketing Officer. “As well, our special long-curing process
means a smoother final product.”
FIRESIDE has been tailored specifically for
social cannabis users, based on extensive research and consumer
insights. When the adult-use recreational cannabis market opens to
Canadians on October 17, 2018, FIRESIDE products will be available
in both dried whole-bud and pre-rolled formats.
FIRESIDE epitomizes the social experience of
sharing good times with friends around a fire, whether at the cabin
or in an urban setting. Crafted for social occasions, FIRESIDE will
appeal to the premium segment of the adult-use recreational
cannabis market.
Fireside will be available in three varieties,
all grown in ABcann’s state-of-the-art, ISO 9001 certified
facilities using refined production techniques.
- FIRESIDE Black: a high THC
product
- FIRESIDE Red: a medium THC
product
- FIRESIDE Gold: a balanced
THC/CBD product
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/76974c15-1f3e-4942-8c1e-6bceb52324bf
“Our new brands embody our focus on crafting
high-quality, consistent products,” says Barry Fishman, ABcann’s
Chief Executive Officer. “As a licensed producer of cannabis since
2014, we have the experience, knowledge and focus on innovation
required to deliver superior products.”
ABcann Global is committed to providing cannabis
products and services that improve lives. Every variable in
ABcann’s growing, harvesting and curing process is precisely
controlled and monitored. This indoor, high-tech growing
environment translates into a superior product that is clean,
consistent and repeatable; critical factors when delivering quality
products.
With the emergence of the Canadian adult-use
market, continued focus on the medical cannabis segment and a
growing global opportunity — coupled with a healthy balance sheet —
ABcann is well-positioned for success.
FIRESIDE is now live at FireSideCannabis.com and
@firesidelife on Instagram.
About ABcann
ABcann is recognized for high-quality, trusted products and
services. It holds production and sales licences from Health
Canada, and its world-class indoor cultivation facility in Napanee,
Ontario contains proprietary plant-growing technology, centred on
its specially designed, environmentally-controlled growing
chambers. This approach results in the production of
pharmaceutical-grade cannabis products. ABcann is expanding its
production capacity and pursuing partnership and product
development opportunities domestically, as well as in select
international markets, such as Germany, Australia and Israel.
For more
information: |
|
|
|
Barry Fishman,
CEO: |
barry.fishman@abcannglobal.com |
Michael Bumby,
CFO: |
michael.bumby@abcannglobal.com |
ON BEHALF OF THE BOARD OF DIRECTORS
Barry Fishman (CEO and Director)
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Disclaimer for Forward-Looking Information
This press release contains forward-looking statement, including
statements regarding: the timing of the Company's planned new
wellness brand; the timing of opening of Canada's adult-use market;
the expected benefits to the Company from the launch of the
FIRESIDE market; and the expected response of ABcann's customers to
its new product lines. The forward-looking statements in this
release are based on certain assumptions and involves known
and unknown risks and uncertainties and other factors that could
cause actual events to differ materially from current assumptions
and expectations, including that the adult-use market will open in
the time frame expected and that customers will respond positively
to ABcann's new product lines. These forward-looking statements
should not be read as guarantees of future performance or results.
Such statements involve known and unknown risks, uncertainties and
other factors that may cause actual results, performance or
achievements to be materially different from those implied by such
statements, including regulatory impediments to the timing of the
adult use market and that customer reception may not be as
expected. A more complete discussion of the risks and uncertainties
facing the Company appears in the Company’s Annual Information Form
and continuous disclosure filings, which are available on SEDAR’s
website at www.sedar.com. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak
only as of the date of this press release. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements as a result of new information or future events, or for
any other reason, other than as required by applicable securities
laws.
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