via NEWMEDIAWIRE -- CFN Media Group (“CFN Media”), the leading
agency and financial media network dedicated to the North American
cannabis industry, announces publication of an article
featuring Aleafia Health Inc’s. (TSX-V: ALEF) (OTCQX:
ALEAF) (FRA: ARAH) CEO Geoffrey Benic discussing the company’s
acquisition of Emblem Corp. creating Canada’s largest cannabis
clinic network along with 138,000 kilograms per year of planned
annual cultivation capacity—making it an overnight leader in the
medical side of the nascent cannabis industry.
CFN Media: Why did you initially decide to focus on
medical clinics?
Geoffrey Benic: A question we continuously ask ourselves at
Aleafia Health is “how will this accelerate our business strategy?”
What the acquisition of Canabo did was leverage their tremendous
success in physician-led cannabis therapy, which is why they’ve
treated over 50,000 patients. There is tremendous loyalty among our
patients because of that direct contact with physicians. It is such
a significant differentiator for us. Whereas most medical cannabis
transactions involve purchasing products on a website, our patients
benefit from direct contact with a physician they trust.
We have been able to make hugely impactful improvements to our
patients’ well being, and in doing so, have garnered among the
largest patient bases in the country, 10 million proprietary data
points and clinic operations expertise which is immensely valuable
for international partners.
CFN Media: Why did you decide to pursue the acquisition
Emblem?
Geoffrey Benic: Widespread consolidation will occur across the
industry with a handful of companies capturing the lion’s share of
the market. We intend to be consolidator. But you must do so
strategically, by acquiring companies with complementary assets and
capabilities, along with excellent management. For us, that’s
Emblem.
CFN Media: What are some of the immediate synergies that
will be realized?
Geoffrey Benic: Case in point: Emblem has a robust product
portfolio of medical cannabis products, including oils, capsules
and sprays. And there is a major supply shortage of medical
cannabis. We want to ensure that our patients have access to
medicine, and we can only do that by controlling the entire supply
chain. We have the cultivation, the clinics and the patients.
Emblem brings the product expertise including extraction,
processing and labelling to us on day one.
Click Here to Download Aleafia Health Inc.’s Investor
Presentation
CFN Media: Can you discuss your cannabis production and
distribution plans?
Geoffrey Benic: Upon the closing of the acquisition, we will
boast a global distribution platform. Emblem has a highly coveted
supply agreement with Shoppers Drug Mart, Canada’s largest pharmacy
chain. They supply a top cannabis dispensary retailer, Fire and
Flower, and their Joint-Venture with Acnos Pharma, a major German
pharmaceutical wholesaler ensures access to pharmacies in the
largest medical market in the world.
From Aleafia’s standpoint, we have a 15,000 kg supply agreement
with CannTrust, along with retail and brands Joint-Ventures with
Aaron Serruya and Serruya Private Equity. They have been an
innovative, leading force in the cannabis industry, and have
experience running global brands including Yogen Fruz.
CFN Media: What catalysts can investors look forward to
over the coming months?
Geoffrey Benic: Aleafia Health is going to continue exploring
strategic acquisitions. But the number one focus will be on
successfully integrating Aleafia and Emblem into a cohesive
business with operations across the entire value chain, from
cannabis cultivation, to product development, to medical and
recreational distribution.
Looking Ahead
Aleafia Health Inc. (TSX-V: ALEF) (OTCQX: ALEAF) (FRA: ARAH) is
well positioned to become one of the largest and most diverse
cannabis companies in the industry following its merger with Emblem
Corp. With a leading network of medical cannabis clinics and
138,000 kilograms per year of production capacity, investors may
want to keep a close eye on the stock as it grows its presence in
medical and expands into recreational.
For more information, visit the company’s website
Click Here to Download Aleafia Health Inc.’s Investor
Presentation.
Please follow the link to read the full
article: https://www.cannabisfn.com/cfn-medias-exclusive-interview-with-aleafia-health-ceo-geoffrey-benic-discussing-emblem-corp-acquisition/
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