- Advertising agency is among the first to
take advantage of Acuity's strategic alliance with Adobe® -
TORONTO and NEW YORK, May 25,
2016 /CNW/ - AcuityAds (TSXV:AT), the technology
company that enables marketers to connect intelligently with
their most meaningful audiences through digital media, today
announced that Bleublancrouge, an interactive advertising,
marketing and branding agency based in Montreal, has signed a deal with Acuity to
take advantage of their flexible DMP offering based on Adobe's®
Audience Manager®, the industry leading data management
platform.
Acuity's programmatic advertising platform seamlessly integrates
with Adobe® Audience Manager® to enable
customers to derive audience insights from first-party customer
data. The integration empowers agencies like Bleublancrouge
to enable their clients to use data more efficiently in targeting
the right message to the right customers, creating more efficient
media campaigns with higher returns.
"We have been focused on creating an agnostic advertising
technology ecosystem for our clients and a DMP strategy has been
the cornerstone of our data-driven approach," said Charles Beaulieu, Director of Digital and
Programmatic Media at Bleublancrouge. "Having access to the leading
DMP solution via Acuity's recent alliance with Adobe made this a
good business decision for BBR. The seamless integration of Adobe®
with Acuity's platform, as well as other demand-side platforms and
technology providers, is a key feature in enabling our clients to
know their customers better and deliver more relevant advertising
to their audiences."
"Acuity strongly believes that harnessing the power of data is
critical to the success of digital marketing," said Tal Hayek, founder and CEO of Acuity. "That's
why we formed this strategic alliance with Adobe®. Bleublancrouge's
decision to begin using the solutions together is affirmation of a
bright future, where data can truly begin to increase the relevance
and effectiveness of the digital media campaigns that our clients
run on our platform."
For more information on how Acuity is powering the most
efficient programmatic campaigns for both brands and agencies,
visit AcuityAds.com.
About AcuityAds:
AcuityAds is a technology company that enables marketers to
connect intelligently with their most meaningful
audiences through digital media. At the core of its
offerings is a self-serve programmatic marketing
platform, powered by proprietary machine learning
technology. AcuityAds empowers marketers through its industry
leading advertising campaign solutions with real-time reporting and
analytics, bringing accountability to programmatic advertising to
deliver business results.
AcuityAds is headquartered in Toronto,
Ontario, Canada with offices in New York City, Boston, Los
Angeles and Montreal. For
more information, visit the new AcuityAds.com.
Disclaimer in regards to Forward-looking
Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.