Also Announces Amendment to its Term
Facility
TORONTO and NEW YORK, July 5,
2016 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) ("AcuityAds"
or "Company"), a technology leader that provides targeted digital
media solutions enabling advertisers to connect intelligently with
audiences across online display, video, social and mobile
campaigns, today announced that its European expansion, which was
previously announced April
4th, 2016, is now officially live and partners
have already started using its Self-Serve Programmatic Marketing
Platform in the region.
"The programmatic ad spending forecast for the UK, Germany and France alone is expected to surpass
$9 Billion USD by 2018, which
represents a tremendous opportunity for Acuity, our partners and
customers to capitalize on the digital advertising growth prospects
in this region," stated Joe Ontman,
Chief Revenue Officer of AcuityAds. "Programmatic adoption rates
continue to climb in all the major European markets and we can now
offer brands and agencies instant access to a world-class
Self-Serve Programmatic Platform including training and the fastest
onboarding program in the industry in helping them to achieve their
digital advertising goals with greater success."
One of the first partners to leverage the AcuityAds Self-Serve
Programmatic Marketing Platform in Europe is global ad tech and multi-channel
media company, Brightcom. "We have been using the AcuityAds
Self-Serve Programmatic Marketing Platform for our North American
needs with much success over the past year and we are delighted
that AcuityAds has now expanded their offering into the European
market," stated Etai Eitany, Vice President of Operations at
Brightcom. "This will enable us to further enhance our offer to our
customers seeking a global solution for their digital advertising
initiatives."
Acuity's Self-Serve Programmatic Marketing Platform enables
partners, brands and agencies to manage digital advertising
campaigns easily and efficiently via an intuitive user interface
with access to extensive resources including campaign specialists,
training and support experts. The platform is powered by
proprietary machine learning technology, enabling marketers to
supercharge their digital marketing by taking extreme control of
their programmatic advertising campaigns, redefining industry
standards for data-driven transparency. The main hub for Acuity's
Self-Serve Programmatic Marketing Platform will be based in
Amsterdam, NL to support the needs
of the European region and surrounding areas.
AcuityAds is also currently looking to establish strategic
partnerships with a select number of digital agencies to act as
platform partners who will represent their Self-Serve Programmatic
Marketing Platform in the major European markets for programmatic
including the UK, Germany,
France and the
Netherlands.
Term Facility Update:
As a result of the Company's financial achievements, AcuityAds
is pleased to announce it has accepted a voluntary request from the
Term Loan Lenders to defer the second principal repayment of
$178,000 in connection with its
$2,500,000 term loan
facility. The Lenders have further indicated that they may
request similar deferrals with respect to future principal
repayment instalments. The Loan had been made pursuant to a Credit
Agreement dated November 10th, 2015
between the Company, its subsidiaries and various Lenders,
including several individuals that are non-arm's length to the
Corporation (the "NAL Lenders").
For more information on how Acuity is powering the most
efficient programmatic campaigns in the industry, visit
AcuityAds.com
About AcuityAds
AcuityAds is a technology company that enables marketers to
connect intelligently with their most meaningful
audiences through digital media. At the core of its
offerings is a self-serve programmatic marketing
platform, powered by proprietary machine learning
technology. AcuityAds empowers marketers by leveraging its
industry leading advertising campaign solutions with real-time
reporting and analytics, bringing accountability to programmatic
advertising to deliver business results.
AcuityAds is headquartered in Toronto,
Ontario, Canada with sales offices in New York City, Boston, Los
Angeles, San Francisco,
San Diego, Vancouver, Calgary and Montreal. For more information, visit
AcuityAds.com.
Disclaimer in regards to Forward-looking
Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.