TORONTO and NEW YORK, April 18,
2017 /CNW/ - AcuityAds Holdings Inc. ("AcuityAds" or the
"Company") (TSXV:AT, OTCQB:ACUIF), a technology leader that enables
advertisers to connect intelligently with audiences across video,
mobile, social and online display advertising campaigns is pleased
to announce that it has enhanced its partnership with digital fraud
prevention expert Fraudlogix, to offer marketers a more robust
solution for combatting ad fraud and low-quality traffic, which is
essential in today's advertising climate. The presence of
fraudulent traffic is unavoidable and can be highly detrimental to
digital marketing programs and advertising technology providers
must work together with strategic partners to combat fraud.
This not only drives advertising campaign value and an increased
return on investment for brands, but also promotes a stronger and
more sustainable digital advertising marketplace.
"Ad fraud continues to be a major area of concern for digital
marketers worldwide," said Dr. Nathan
Mekuz, Chief Technology Officer at AcuityAds. "Without a
fully integrated fraud protection solution, advertising technology
platforms are leaving their marketers' dollars open to attack.
Integrating the Fraudlogix solution directly into our programmatic
marketing platform is an example of how we've added another
important layer of security to enhance our digital advertising
offer, which is focused on delivering transparency and performance
for our clients."
"We block approximately 27 percent of all digital inventory that
our platform could consider because it is identified as fraudulent
or otherwise low quality. This is made possible by a combination of
built-in fraud protection measures, a fully integrated solution
from Fraudlogix, and data from other fraud protection vendors,"
continued Dr. Mekuz.
The AcuityAds Ultra-Intuitive, Self-Serve programmatic platform
leverages technology and strategic partnerships, like the one it
has with Fraudlogix, to protect advertisers from fraud by:
- Using an industry-leading data refresh rate of one minute to
screen out fraudulent traffic in the real-time bidding
process.
- Filtering out suspicious IP addresses, those likely to be
generating fraudulent traffic through bots, click farms, data
centers and other fraud culprits, in the pre-bid environment.
- Scoring traffic, domains and sources based on their quality
(i.e., level of fraudulent traffic, viewability, presence of domain
(URL) masking and brand safety).
- Providing the option to employ and maintain black and white
lists of publishers and sellers for campaign execution.
- Giving access to a variety of ad verification tools that can be
used throughout campaign flight or post-campaign to monitor for the
presence of ad fraud.
The advertising technology industry and its vendors need to
continue to partner in developing new solutions and measures to
prevent and eliminate fraudulent traffic, inventory and
sources. AcuityAds recognizes its clients rely on the
technology to provide a secure environment for their digital
advertising initiatives and, as such, believes it is necessary to
approach the problem from all angles.
About AcuityAds
AcuityAds is a technology company that enables marketers to
connect intelligently with their most meaningful audiences through
digital media. A Self-Serve programmatic marketing platform,
powered by proprietary machine learning technology, is at the core
of its business, accompanied by a patented solution for mobile
targeting that leverages social data. AcuityAds empowers marketers
by offering transparency on costs and brand safety, and real-time
reporting and analytics, bringing accountability to programmatic
advertising to deliver business results.
AcuityAds is headquartered in Toronto, Canada with
sales offices in New York
City, Boston, Chicago, Los Angeles, San
Francisco, San Diego, Vancouver, Calgary and Montreal and London, England. For more information,
visit AcuityAds.com.
Disclaimer in regards to Forward-looking
Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.