TORONTO, March 12, 2018 /CNW/ - AcuityAds Holdings Inc.
(TSXV:AT) ("AcuityAds" or the "Company"), a technology leader that
provides targeted digital media solutions by leveraging its
proprietary AI technology to enable advertisers to connect
intelligently with audiences across video, mobile, social and
online display advertising campaigns, today announced the launch of
its next generation AI technology and scalability enhancements to
its industry leading Self-Serve Programmatic Marketing Platform.
"We have been working on a number of key performance initiatives
over the past year and we are excited to be launching these
enhancements that significantly increase the scalability of our
Self-Serve Programmatic Marketing Platform and elevate our
proprietary AI technology with next generation intelligent
processing capabilities," stated Dr. Nathan
Mekuz, CTO of AcuityAds.
The launch includes enhancements to the predictive analytics
capabilities of the Company's proprietary AI technology as well as
scalability enhancements to AcuityAds' Self-Serve Programmatic
Marketing Platform.
Next Generation AI Technology
AcuityAds' Self-Serve Programmatic Marketing Platform leverages
proprietary AI technology to parse through billions of data points
to deliver the most relevant advertising message, to the right
user, at precisely the right time. The Company has launched
its next generation AI technology, which includes enhanced
predictive analytics capabilities focused on increasing the
efficiency of the algorithms in finding precisely the right
audiences that will deliver the most successful outcomes for a
given advertising campaign.
Scalability Enhancements
This launch also includes a number of scalability enhancements
to its Self-Serve Programmatic Marketing Platform including a
re-architected ad bidding engine, based on the Company's
proprietary machine-learning technology, which has resulted in the
platform's ability to process more than double its current QPS
(queries per second) capability. The ad bidding engine was
also tuned to more effectively leverage the Company's big data
ecosystem to provide more intelligent and optimized processing of
billions of incoming ad requests to maximize campaign success for
advertisers.
These scalability enhancements are expected to provide an order
of magnitude improvement in performance as some initial campaign
test benchmarks delivered a 100% to 200% increase in the Self-Serve
Programmatic Marketing Platform's ability to process bid requests
more intelligently, at greater scale and speed.
The Company believes that the combined benefits of these
enhancements will enable faster identification of audiences at a
more granular level and help marketers achieve a greater ROI from
their advertising spend versus competitive offerings.
"Innovation has always been at the core of Acuity's DNA since
our founding. I believe that these major enhancements to our
AI technology and scalability provide marketers game-changing
performance compared to competitive solutions and vaults AcuityAds
to the forefront of the industry." added Dr. Mekuz.
About AcuityAds:
AcuityAds is a technology company that enables marketers to
connect intelligently with their most meaningful audiences through
digital media. A Self-Serve programmatic marketing platform,
powered by machine learning, is at the core of our business. This
is accompanied by strategic digital advertising solutions that
cater to social, mobile and video-specific needs. AcuityAds
empowers marketers by offering transparency on costs and brand
safety, and real-time reporting and analytics, bringing
accountability to programmatic advertising to deliver business
results.
AcuityAds is headquartered in Toronto,
Canada with offices across North
America including New York
City, Boston, Chicago, Las
Vegas, Los Angeles,
San Francisco, Vancouver, Calgary and Montreal. For more
information, visit www.AcuityAds.com.
Disclaimer in regards to Forward-looking
Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE AcuityAds Inc.
