Following the Successful Launch of Else Kid’s Complete Nutrition Shakes, Else Launches New Flavors
September 21 2021 - 7:00AM
ELSE NUTRITION HOLDINGS INC.
(BABY.V)
(BABYF)
(0YL.F) ("Else" or the
"Company") the Plant-Based baby, toddler and
children nutrition company, today announced the launch of two new
flavors of its Complete Nutrition Shakes for Kids - Banana Chia and
Mango Chia - giving parents even more sustainable, clean label,
whole food based options. Made from whole food, clean ingredients,
including organic almonds, buckwheat and tapioca, which account for
95 percent of the ingredients, Else Complete Nutrition Shakes for
Kids are packed with nutrients, free from dairy, soy, gluten free
and contain 50 percent less sugar than other options available in
the market.
“When it comes to teaching kids healthy habits, providing unique
options that are not only healthy, but taste delicious is vital in
getting them interested and open to trying new flavors and foods,”
said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. “We’ve
been delighted by the great response and rapidly growing sales of
our Kid’s products online so far and adding these two nutritious
products will further extend this growth.”
The two new flavors, which join the successful launch of the
Vanilla and Chocolate products, account for 25% of total sales on
the Company’s e-store, were carefully curated by Else Nutrition’s
team of scientists and developers. Chia seeds pack a nutritional
punch, delivering a healthy dose of antioxidants, protein, fiber,
prebiotics, calcium and manganese, while banana and mango offer a
multitude of beneficial nutrients as well.
Since launching its Plant-Based Complete Nutrition for Toddlers,
which won the Good Housekeeping Parenting Award for 2021, the brand
has received over whelming powerful testimonials and reviews from
moms. It has gained national retailer support through Sprouts
Farmers Market, achieved 40% quarter over quarter online revenue
growth (Q2 vs Q1), becoming the #1 Best Seller on Amazon in Fall of
2020 in the New Baby & Toddler Formula products Category. With
an expansive vision that goes far beyond supporting families and
nourishing kids, Else will be releasing additional Plant-Based
products for babies ages six months and older later this Fall.
About Else Nutrition Holdings Inc.
Else Nutrition GH Ltd. is an Israel-based food
and nutrition company focused on developing innovative, clean and
plant-based food and nutrition products for infants, toddlers,
children, and adults. Its revolutionary, plant-based, non-soy,
formula is a clean-ingredient alternative to dairy-based formula.
Else Nutrition (formerly INDI) won the "2017 Best Health and Diet
Solutions" award at the Global Food Innovation Summit in Milan.
Else Plant-Based Complete Nutrition for Toddlers was recently
ranked as the #1 Top seller in the baby and toddler formula
category on Amazon. The holding company, Else Nutrition Holdings
Inc., is a publicly traded company, listed as TSX Venture Exchange
under the trading symbol BABY and is quoted on the US OTC Markets
QX board under the trading symbol BABYF and on the Frankfurt
Exchange under the symbol 0YL. Else's Executives includes
leaders hailing from leading infant nutrition companies. Many
of Else advisory board members had past executive roles in
companies such as Mead Johnson, Abbott Nutrition, Plum Organics and
leading infant nutrition Societies, and some of them currently
serve in different roles in leading medical centers and academic
institutes such as Boston Children's Hospital, Pediatrics at
Harvard Medical School, USA, Tel Aviv University, Schneider
Children's Medical Center of Israel, Rambam Medical Center and
Technion, Israel and University Hospital Brussels, Belgium.
For more information,
visit: elsenutrition.com or @elsenutrition on Facebook
and Instagram.
Media ContactErin JundefBrilliant
PRErinj@brilliantprm.com
For more information, contact:Mrs. Hamutal
Yitzhak, CEO, Co-Founder & DirectorELSE Nutrition Holdings
Inc.E: hamutaly@elsenutrition.comP: +972(0)3-6445095
Mr. Sokhie Puar, Lead Director of Else
NutritionEmail: sokhiep@elsenutrition.comP :
604-603-7787
TSX Venture Exchange
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the adequacy or accuracy of this release.
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Statements
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constitute “forward-looking statements” within the meaning of
applicable securities legislation. Forward-looking statements are
typically identified by words such as “will” or similar
expressions. Forward-looking statements in this press release
include statements with respect to the anticipated dates for filing
the Company’s financial disclosure documents. Such
forward-looking statements reflect current estimates, beliefs and
assumptions, which are based on management’s perception of current
conditions and expected future developments, as well as other
factors management believes are appropriate in the circumstances.
No assurance can be given that the foregoing will prove to be
correct. Forward-looking statements made in this press release
assume, among others, the expectation that there will be no
interruptions or supply chain failures as a result of COVID 19 and
that the manufacturing, broker and supply logistic agreement with
the Company do not terminate. Actual results may differ from the
estimates, beliefs and assumptions expressed or implied in the
forward-looking statements. Readers are cautioned not to place
undue reliance on any forward-looking statements, which reflect
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A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/a71f1d20-4135-49bb-8a3b-a3927d4ee8f5
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