/NOT FOR DISSEMINATION IN THE UNITED STATES./
The Company continues to elevate its Brands in
new markets with heightened scale
TORONTO, Aug. 3, 2021 /CNW/ - Hill Street Beverage Company
Inc. (the "Company") (TSXV: BEER) is pleased to announce a
partnership with New York based
alcohol-free beverage retailer Boisson. Born out of a love
for mixology and a shared necessity of well-being, Boisson is a
progressive retail concept that has been created to serve the
fast-growing movement toward a conscious approach of "better and
better for you" consumption.
The demand for alcohol-free wine is growing worldwide, driven
in-part by what the New York Times is
calling the 'sober curious movement'. The desire to reduce alcohol
intake among a growing number of these cleaner drinking, more
health-conscious consumers is driving demand for better quality
non-alcoholic options.
This first of its kind partnership is aimed at immersing the
Hill Street brand into the lifestyle, scale and reach of
influential people and destinations in the largest US market,
New York.
"This program furthers our strategy to introduce our brands to
markets with heightened scale. By leveraging tastemakers, we are
accelerating our participation in this growth opportunity", said
Lori Senecal, Co-CEO of Hill
Street. "Given our mission to bring craft quality together
with science to create better tasting, better for you experiences,
we are well positioned to deliver strong value in this
category".
The partnership will kick-off with product sampling, influencer
engagement and retail pop-ups at innovative lifestyle destinations
in Montauk, New York.
Designed to get "liquid on lips", the aim is to elevate the
profile of Vin (Zero) wines with this pre-disposed target customer
base to drive discovery, trial and sales. Vin(Zero) branded
Cabernet, Shiraz, Merlot, Chardonnay and Brut Blanc alcohol-free
wines will all be available for purchase throughout the program at
these pop-up locations as well as at Boisson's New York retail stores.
"We're so excited to partner with Hill Street, and to welcome
Vin (Zero) into our physical stores and online," said Nick Bodkins, co-founder of Boisson. "Our
mission at Boisson is to curate the best selection of non-alcoholic
options for our customers from around the world. The brands we
share with our customers help them celebrate longer and enjoy
better. Bringing these brands to Montauk to share with our customers helps us
further that mission."
About Hill Street Beverage Company Inc. (TSXV: BEER)
Hill Street Beverage Company is a progressive
non-alcoholic beverage and cannabis solutions company. We are
pioneering the space where craft consumer products meet bioscience
by combining our deep CPG expertise and our rights to use
Lexaria Bioscience's ground-breaking DehydraTECH™
patent portfolio for product development, licensing and B2B
sales of Cannabis ingredients.
Hill Street Beverages brands include Hill Street
Craft Brewed Lager, and Vin(Zero), and have won numerous medals
and accolades around the world. Hill Avenue Cannabis
Brands include (V)ia Regal Pink and White Grape
Sparklers.
Check out Hill Street's award-winning
alcohol-free line-up and order product to be delivered straight to
your home at www.hillstreetbeverages.com, and cannabis related
business activities and products
at www.hillavenuecannabis.com.
FORWARD-LOOKING STATEMENTS
Statements in this press release may contain forward-looking
information. Any statements in this press release that are not
statements of historical fact may be deemed to be forward-looking
statements. Forward-looking statements are often identified by
terms such as "may", "should", "anticipate", "expects", and similar
expressions. The reader is cautioned that assumptions used in the
preparation of any forward-looking information may prove to be
incorrect. Events or circumstances, such as future availability of
capital on favourable terms, may cause actual results to differ
materially from those predicted, as a result of numerous known and
unknown risks, uncertainties, and other factors, many of which are
beyond the control of the Company. The reader is cautioned not to
place undue reliance on any forward-looking information. Such
information, although considered reasonable by management at the
time of preparation, may prove to be incorrect and actual results
may differ materially from those anticipated. Forward-looking
statements contained in this press release are expressly qualified
by this cautionary statement. The forward-looking statements
contained in this press release are made as of the date of this
press release. The Company does not undertake any obligation to
update publicly or to revise any of the included forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by securities law.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
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SOURCE Hill Street Beverage Co.
