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Cannadips, the leading manufacturer of
smokeless nicotine and tobacco free dips in the US, continues to
pioneer the modern dip experience adding a new THC line to their
successful CBD product line.
TORONTO,
Aug. 25, 2021 /CNW/ -
Hill Street Beverage Company Inc. (TSXV: BEER) is pleased to
announce that its California
licensee - Trinidad Consulting LLC, has started production in
preparation to launch a new THC infused line of its top-selling
Cannadips products. Powered by DehydraTECH™ fast-acting technology
through a licensing agreement with Hill Avenue Cannabis, this
latest innovation follows the extremely successful use of
DehydraTECH™ technology in their national CBD product lineup.
Based in Humboldt County,
California, Cannadips is the leading brand of smokeless
nicotine and tobacco free dips in the
United States. The company currently manufactures and
distributes their popular CBD brand through exclusive licensee,
Boldt Runners Corporation, in over 5,500 stores across the US. The
modern oral pouch category is growing exponentially in the US,
representing a $7 billion market
category comprised of 6.5 million smokeless tobacco users.
With the launch of the new THC line, Cannadips continues to lead
innovation in the category, further pioneering the modern dip
alternative.
"We're delighted that this latest Cannadips innovation is
powered by DehydraTECH™," said Craig
Binkley, Co-CEO of Hill Street. "Our mission is to partner
with brands that are driven to deliver premium quality and category
leading performance. Cannadips aligns perfectly with these values
as they constantly pursue the highest craft quality combined with
the most advanced technology to ensure that consumers enjoy a
superior experience. Cannadips has already proven that DehydraTECH™
technology is superior through their highly successful CBD product
lineup."
Patented DehydraTECH™ technology improves the way active
pharmaceutical ingredients (APIs) enter the bloodstream, delivering
advantages such as faster onset and more predictable cannabis
experiences for consumers.
"Delivering best in category value propositions is of utmost
importance to us," said Case Mandel, co-founder of Cannadips. "In
our quest to create the ultimate smokeless, oral cannabinoid
experience for our customers, we found that DehydraTECH™ is the
perfect technology for our products and is hands-down the highest
performing technology we have tried. It preserves the valuable
terpenes found in our cannabis extracts and increases cannabinoid
bioavailability, allowing for quick absorption directly in the
mouth."
The moment is right for launching Cannadips THC, as the
Cannadips brand has strong awareness with CBD/hemp consumers which
will provide a halo effect when it arrives in California dispensaries statewide. Cannadips
has developed strong partnerships that will allow both speed to
market and best in class sales and distribution. Their
manufacturing partner ArcataX Inc provides best in class
manufacturing and an exclusive distribution deal with Herbl, the
largest cannabis supply chain company in California, will be key drivers of success at
retail.
"At Hill Street we have a strong conviction to work with brands
that matter. We believe in the power of cannabis and best in class
science to create product alternatives that are both better and
better for you", said Lori Senecal,
Co-CEO of Hill Street. "The Cannadips products are a shining
example of this commitment. They offer adult consumers a high
quality product and a better alternative to tobacco and nicotine
with CBD and now THC infused options. We're delighted that, with
this launch, California becomes
the next state where DehydraTECH™ THC will be active in the
market."
The Cannadips THC line will initially be available in two
strengths. The mega-dose cans will have 500mg of THC resulting in
25mg per pouch and the daily dose offering will contain 150mg of
THC per can, or 10mg per pouch. The new line-up is anticipated to
make its debut at the Hall of Flowers in late September and become
available for pre-order before rolling out statewide in
California in October 2021.
About Hill Street Beverage Company Inc. (TSXV: BEER)
Hill Street Beverage Company is a progressive
non-alcoholic beverage and cannabis solutions company. We are
pioneering the space where craft consumer products meet bioscience
by combining our deep CPG expertise and our rights to use
Lexaria Bioscience's ground-breaking DehydraTECH™
patent portfolio for product development, licensing and B2B sales
of Cannabis ingredients.
Hill Street Beverages brands include Hill Street
Craft Brewed Lager, and Vin(Zero), and have won numerous medals
and accolades around the world. Hill Avenue Cannabis
Brands include (V)ia Regal Pink and White Grape
Sparklers.
For more information on our business activities or to check
out Hill Street's award-winning alcohol-free
line-up and order product to be delivered straight to your home go
to www.hillstreetbeverages.com
About Trinidad Consulting LLC
Trinidad Consulting LLC is based in the heart of Humboldt
County, California. Trinidad Consulting is the master
intellectual property holder for the global Cannadips brand and
technology in Cannabis. Trinidad Consulting's flagship product
Cannadips is the original smokeless cannabis and CBD pouch that has
been built on the same values of quality, craftsmanship, and
innovation that have made the Humboldt County region
world-famous. Since 2016, Cannadips has been paving the way to
a full flavor, tobacco-free and nicotine-free experience with THC
in California and CBD for
traditional dippers across the country. Cannadips THC is looking to
accelerate its growth with its flagship line and will be looking
across the US at partners in 2022. Dip into Life with Cannabis
Lifestyle Pouches. All Flavor. No Tobacco. No Nicotine. For further
information please check out www.cannadips.com .
FORWARD-LOOKING STATEMENTS
Statements in this press release may contain forward-looking
information. Any statements in this press release that are not
statements of historical fact may be deemed to be forward-looking
statements. Forward-looking statements are often identified by
terms such as "may", "should", "anticipate", "expects", and similar
expressions. The reader is cautioned that assumptions used in the
preparation of any forward-looking information may prove to be
incorrect. Events or circumstances, such as future availability of
capital on favourable terms, may cause actual results to differ
materially from those predicted, as a result of numerous known and
unknown risks, uncertainties, and other factors, many of which are
beyond the control of the Company. The reader is cautioned not to
place undue reliance on any forward-looking information. Such
information, although considered reasonable by management at the
time of preparation, may prove to be incorrect and actual results
may differ materially from those anticipated. Forward-looking
statements contained in this press release are expressly qualified
by this cautionary statement. The forward-looking statements
contained in this press release are made as of the date of this
press release. The Company does not undertake any obligation to
update publicly or to revise any of the included forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by securities law.
Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in policies
of the TSX Venture Exchange) accepts responsibility for the
adequacy or accuracy of this release.
SOURCE Hill Street Beverage Co.
