VANCOUVER, BC, Oct. 18, 2021 /CNW/ - CubicFarm® Systems Corp.
("CubicFarms" or the "Company") (TSX: CUB), a local chain
agricultural technology company, today announced the appointment of
Sandy Gerber as Chief Marketing
Officer ("CMO"), effective immediately.
As CMO, Gerber will lead the Company's global marketing programs
as CubicFarms continues its mission to create and deliver indoor
farming technologies to feed a changing world. An award-winning
strategist and executive, Gerber created and launched a global
marketing strategy positioning CubicFarms in the market and driving
lead generation and sales of the Company's CubicFarm System and
HydroGreen Grow System indoor growing technologies.
"I believe in the unlimited potential of CubicFarms' indoor
growing technologies to truly make a difference in the world," said
Sandy Gerber, CMO, CubicFarms.
"CubicFarms possesses a winning combination of industry-leading
technologies and growing expertise. I'm thrilled to lead our
impressive teams within this fast-paced culture of innovation.
We're equipping new generations of farmers with the innovative
technology they need to continue growing profitably and
sustainably."
An accomplished leader, Gerber launched CubicFarms as a category
leader in local chain ag-tech, culminating in the highly
anticipated virtual CubicFarms AMPLIFIED event on October 21, 2021. This impressive event with
powerhouse speakers and special guest experts has over 1,200
registered attendees including institutional investors, research
analysts, stakeholders, media, as well as current and future
customers and ag-tech industry dealers.
Gerber most recently served as Vice President of Marketing and
Communications at CubicFarms and will continue delivering strategic
marketing initiatives and accelerate the Company's digital
marketing, advertising, sponsorships, promotions, awards, and
international commercial scale opportunities for growth. Her
marketing and communications expertise includes differentiation
strategy, brand development, customer experience, business
development, social media, and digital content marketing.
"Sandy's a driving force at CubicFarms, taking ownership and
bringing incredible initiatives to life," said Dave Dinesen, Chief
Executive Officer, CubicFarms. "Sandy has significantly accelerated
the Company's growth over the past year. We're thrilled to name
Sandy Gerber as our Chief Marketing
Officer because her expertise has been instrumental in amplifying
how our technology enables farmers to keep growing sustainably. Her
dedication to our mission, combined with her authentic ability to
build connections has strengthened our teams and we look forward to
continuing with more exciting developments and opportunities."
A highly sought-after executive, Gerber previously held
marketing and communications leadership positions for companies of
all sizes in a wide range of industries including advertising,
consumer goods, heavy equipment, and non-profit. She successfully
executed programs for some of Canada's most beloved brands, including
Molson Canada, Appleton Estate, BC
Lottery Corp, the University of British
Columbia, and St. John Ambulance.
Prior to joining CubicFarms, Gerber's innovative marketing
programs included Molson Canada's
online community, "iam.ca"; Canada's first e-gaming platform, "PlayNow";
the revitalization of St. John Ambulance's iconic 900-year-old
brand; and Wesgroup Equipment's successful "G.R.I.T." customer
service program.
Gerber is the author of three books and the founder of three
successful companies. As the CEO of NEXT Marketing Agency, Gerber
set a new standard for B2C and B2B innovative marketing, growing
the agency into one of British
Columbia's Top 100 Fastest Growing Companies.
About CubicFarms
CubicFarms is a local chain agricultural technology company
developing and deploying technology to feed a changing world. Its
proprietary ag-tech solutions enable growers to produce high
quality, predictable produce and fresh livestock feed with
HydroGreen Nutrition Technology, a division of CubicFarm Systems
Corp. The CubicFarms™ system contains patented technology for
growing leafy greens and other crops onsite, indoors, all year
round. CubicFarms provides an efficient, localized food supply
solution that benefits our people, planet, and economy.
For more information, please visit www.cubicfarms.com.
On behalf of the Board of Directors
"Dave Dinesen"
Dave Dinesen, Chief Executive Officer
This release may contain certain "forward-looking statements" or
"forward-looking information" under applicable securities laws.
Forward-looking terms such as "may," "will," "could," "should,"
"would," "plan," "potential," "intend," "anticipate," "project,"
"target," "believe," "plan," "outlook," "estimate," or "expect" and
other words, terms and phrases of similar nature are often intended
to identify forward-looking statements, although not all
forward-looking statements contain these identifying words.
Forward-looking statements are based on certain key expectations
and assumptions made by the Company. Although management of the
Company believes that the expectations and assumptions on which
such forward-looking statements are based are reasonable, undue
reliance should not be placed on the forward-looking statements
because the Company can give no assurance that they will prove to
be correct.
SOURCE CubicFarm Systems Corp.
