Digital Shelf Space Partners With No.1 Mixed Martial Arts Star, Georges St-Pierre
January 06 2011 - 8:00AM
Marketwired
Jeffrey Sharpe, President and CEO of Digital Shelf Space (TSX
VENTURE: DSS) ("Digital Shelf Space") a Vancouver-based independent
producer and online distributor of home entertainment content, is
pleased to announce its groundbreaking product starring one of the
biggest names in Mixed Martial Arts ("MMA"), Georges St-Pierre.
Digital Shelf Space has been granted the rights to Georges
St-Pierre's brand for use in the production, marketing and
distribution of a series of 6 MMA inspired DVD workouts titled GSP
RUSHFIT (http://www.gsprushfit.com). This new content partnership
reflects Digital Shelf Space's overall strategy of aligning itself
with world-class, global brand partners in the creation, production
and distribution of online direct-to-home entertainment content.
Georges "Rush" St-Pierre ("GSP") is a Canadian professional
mixed martial artist and MMA world champion who holds black belts
in both Kyokushin Karate and Brazilian Jiu Jitsu. As a top ranked
MMA fighter and welterweight champion of the world's leading MMA
organization, St-Pierre trains professionally on a daily basis. The
29 year-old athlete also trains in other disciplines such as boxing
and wrestling and has been competing since 16 years of age. In 2006
he became the welterweight champion of the world's leading MMA
organization, a title he successfully defended in Montreal against
Josh Koscheck on December 11, 2010.
The home DVD workout series was designed specifically with MMA
fans in mind. Digital Shelf Space's decision to partner with GSP
was largely rooted in his wide appeal and global MMA fan base. The
home-based fitness program is based on body weight intensive
circuit training that incorporates MMA-style conditioning
exercises. The workouts focus on building muscle, cutting weight
and getting in shape. The DVDs are now available for sale at
http://www.gsprushfit.com.
"Georges St-Pierre has dedicated his life to Mixed Martial Arts
and is one of the top conditioned athletes not only in the sport,
but in the world. The health and well-being of our society and MMA
fans everywhere can benefit directly from the same commitment GSP
has made to his health and fitness. Georges' commitment to
excellence has made him a champion and has created a name for
himself in the sport that is uncontested," Mr. Sharpe said. "With
every fight he continuously seeks to improve and refine his skills,
as evidenced by the fact that he currently holds the welterweight
title belt in the world's leading MMA organization. Millions of GSP
fans watch his title fights. The outcome of his training and
conditioning is always apparent after he fights. We are excited to
partner with Georges St-Pierre as one of our top priorities going
into 2011."
"Digital Shelf Space is the best at creating, producing,
marketing and distributing fitness videos online and in stores,"
said Mr. St-Pierre. "I am excited to be working with the Digital
Shelf Space team to bring my style of MMA training directly to the
fans."
With this partnership, Digital Shelf Space targets the fitness
video market, one of the most lucrative content segments within the
direct-to-home entertainment industry. Our partnership with Georges
St-Pierre delivers a key consumer base - the ever growing
population of Mixed Martial Arts fans. MMA is one of the fastest
growing sports in North America and in many other countries around
the world, delivering millions of fans in the coveted 18-40 year
old male demographic. Digital Shelf Space plans to continue
extending its offering into other direct-to-home markets.
About Georges St-Pierre
Georges "Rush" St-Pierre (also referred to as "GSP") is a
Canadian professional mixed martial artist and MMA world champion
who holds black belts in both Kyokushin Karate and Brazilian Jiu
Jitsu. He is managed by Shari L. Spencer of The Spencer Firm and
represented by CAA Sports, a division of Creative Artists Agency.
For more information about GSP, visit http://www.gsprushfit.com,
http://www.GSPFightClub.com ,
http://www.facebook.com/georgesstpierre, or follow him at
http://www.twitter.com/georgesstpierre.
About Digital Shelf Space
Digital Shelf Space is an independent creator and producer of
home entertainment content and online distribution provider to
digital retailers, content owners and aggregators. Digital Shelf
Space's proprietary technology platform has been custom built to
distribute home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid video content
delivery, including DVD, digital download and streaming video
formats. Please visit www.gsprushfit.com to view our recently
launched project with Georges St-Pierre.
ON BEHALF OF THE BOARD
Jeffrey Sharpe, Chief Executive Officer
Forward Looking Statements
The matters discussed in this press release include
forward-looking statements, including those regarding the timing of
our upcoming content slate. Such statements are subject to a number
of risks and uncertainties. Actual results in the future could
differ materially and adversely from those described in the
forward-looking statements as a result of various important
factors, including the substantial investment of capital required
to produce and market video and entertainment productions,
increased costs for producing and marketing entertainment
programming, budget overruns, limitations imposed by our financing
abilities, unpredictability of the commercial success of our
programming, the cost of defending our intellectual property,
difficulties in integrating technological changes and other trends
affecting the entertainment industry, and the 'risk factors' as set
forth in Digital Shelf Space's Filing Statement, filed on SEDAR on
November 16th, 2010. As a result, these statements speak only as of
the date they were made and Digital Shelf Space undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, unless such updates or revisions are required by
applicable law. Words such as "expects", "intends", "plans",
"projects", "believes", "estimates", and similar expressions are
used to identify these forward-looking statements.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the polices of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
Contacts: For Digital Shelf Space David Bogart VP Marketing and
Digital Distribution 604-736-7977 ext. 108/ 604-315-4722
Dave[at]digitalshelfspace.com For Georges St-Pierre Shari Spencer
The Spencer Firm Slspencer[at]thespencerfirm.com Investor Relations
Contact (604) 736-7977 jeff[at]digitalshelfspace.com
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