DSS Movit Media Corp

Digital Shelf Space Corp. (TSX VENTURE:DSS) (the "Company" or "DSS") is pleased
to announce that it has signed an exclusive International and Canadian
distribution partnership with Northern Response (International) Ltd. ("Northern
Response") a global leader in the direct to consumer marketplace. Northern
Response began sales of DSS' innovative GSP RUSHFIT (www.gsprushfit.com) this
week. GSP RUSHFIT is an ultimate home workout DVD fitness series starring Mixed
Martial Arts ("MMA"), World Welterweight Champion Georges St-Pierre ("GSP").


"We are excited to work with Northern Response on our GSP RUSHFIT series,
extending our reach both in Canada and Internationally," said Jeff Sharpe, CEO
and President of DSS. "GSP RUSHFIT will be distributed in up to 90 countries
world wide by a company responsible for some of the most successful global
fitness brands in the world. We expect Northern Response to use their
distribution channels to dramatically grow our Canadian and International
sales." 


"Mixed Martial Arts is the fastest growing sport in the world and Georges
St-Pierre is one of its biggest stars," said David Baldassi, New Business
Manager for Northern Response. "We know that GSP and his MMA inspired fitness
routines offer consumers an incredible workout, GSP RUSHFIT delivers! We've
already seen the GSP RUSHFIT buzz grow very quickly online, we know the Direct
Response Television (DRTV) industry and we expect tremendous sales growth
immediately and over the coming years in Canada and globally." 


Under an exclusive distribution agreement, Northern Response will have the right
and license to distribute GSP RUSHFIT. The Company has granted Northern Response
exclusive rights to market, distribute, and sub-license the GSP RUSHFIT ultimate
home workout DVD series internationally through all distribution channels,
except for the United States and its territories, commonwealths, and
possessions. In Canada, the Company has granted Northern Response the rights to
traditional retail channels only.


GSP RUSHFIT was designed to appeal to the massive global audience with an
interest in MMA and MMA training methods as a complete home fitness workout
program. GSP RUSHFIT combines three of the hottest fitness trends. The complete
program uses various MMA conditioning exercises, intense circuit style training
and body weight training for fitness consumers to build muscle, cut weight and
get in shape. GSP RUSHFIT is unlike any fitness program available. This program
was carefully designed to give the most efficient and effective workout possible
at home with minimal equipment. When consumers see how hard internationally
respected athlete Georges St-Pierre pushes himself, working out alongside him
will motivate and inspire consumers to push themselves harder, and achieve more
than they ever thought possible. Georges St-Pierre has dedicated his life to
Mixed Martial Arts and is regarded as one of the top conditioned athletes not
only in the sport, but also in the world. Fitness fans everywhere can benefit
directly from the same commitment GSP has made to his own health and fitness. 


About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and
online delivery technology provider to digital retailers, content owners and
aggregators. Digital Shelf Space's proprietary technology platform has been
custom built to deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital download and
streaming video delivery. For more information please visit
www.digitalshelfspace.com and to view our recently launched project with Georges
St-Pierre, please visit www.gsprushfit.com.


About Northern Response (International) Ltd. 

Over the past 20 years, Northern Response has grown to become a worldwide leader
in the direct response, home shopping and retail product distribution industry.
Today the company operates four separate sales divisions (Direct Response TV,
Internet & Database Marketing, Retail Sales, and International Distribution),
and has distributed more than 1000 products to over 90 countries. 


ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of
the Canadian securities laws. Forward-looking information is generally
identifiable by use of the words "believes", "may", "plans", "will",
"anticipates", "intends", "budgets", "could", "estimates", "expects",
"forecasts", "projects" and similar expressions, and the negative of such
expressions. Forward-looking information in this news release include statements
about the scope of distribution of GSP RUSHFIT, the timing of and potential
growth of Canadian and International sales as a result of the Northern Response
partnership, and anticipated results and benefits of consumer use of celebrity
fitness products. 


In connection with the forward-looking information contained in this news
release, Digital Shelf Space has made numerous assumptions, regarding, among
other things, expected growth of sales as a result of the Northern Response
Partnership and consumer demand and expected results from the use of celebrity
fitness products. While Digital Shelf Space considers these assumptions to be
reasonable, these assumptions are inherently subject to significant
uncertainties and contingencies.


Additionally, there are known and unknown risk factors which could cause Digital
Shelf Space's actual results, performance or achievements to be materially
different from any future results, performance or achievements expressed or
implied by the forward-looking information contained herein. Known risk factors
include, among others: the substantial investment of capital required to produce
and market video and entertainment productions, the need to obtain additional
financing and uncertainty as to the availability and terms of future financing,
unpredictability of the commercial success of our programming, difficulties in
integrating technological changes and other trends affecting the entertainment
industry, significant competition in the global economic market, the possibility
the rate of growth of the market for fitness media will slow, reliance on the
health and marketability of celebrity fitness talent in productions owned by
Digital Shelf Space, the possibility of competition from other ecommerce and
online marketing vendors, the continued strong growth in adoption of digital
media, the possibility of new fitness titles from traditional large studios that
target the male demographic, large media production companies may move ecommerce
operations in-house rather than outsourcing, reliance on production studios
continuing to outsource ecommerce operations, reliance on a number of key
employees, limited operating history, the possibility of claims against the
intellectual property rights of Digital Shelf Space, the possibility of
infringements upon the intellectual property rights of Digital Shelf Space, and
volatility of the market price of Digital Shelf Space shares.


A more complete discussion of the risks and uncertainties facing Digital Shelf
Space is disclosed in Digital Shelf Space's Filing Statement dated November 16,
2010 and continuous disclosure filings with Canadian securities regulatory
authorities at www.sedar.com. All forward-looking information herein is
qualified in its entirety by this cautionary statement, and Digital Shelf Space
disclaims any obligation to revise or update any such forward-looking
information or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future results, events
or developments, except as required by law.

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