Digital Shelf Space Corp. (TSX VENTURE: DSS) (the "Company" or
"DSS") is pleased to announce that it has signed an exclusive
International and Canadian distribution partnership with Northern
Response (International) Ltd. ("Northern Response") a global leader
in the direct to consumer marketplace. Northern Response began
sales of DSS' innovative GSP RUSHFIT (www.gsprushfit.com) this
week. GSP RUSHFIT is an ultimate home workout DVD fitness series
starring Mixed Martial Arts ("MMA"), World Welterweight Champion
Georges St-Pierre ("GSP").
"We are excited to work with Northern Response on our GSP
RUSHFIT series, extending our reach both in Canada and
Internationally," said Jeff Sharpe, CEO and President of DSS. "GSP
RUSHFIT will be distributed in up to 90 countries world wide by a
company responsible for some of the most successful global fitness
brands in the world. We expect Northern Response to use their
distribution channels to dramatically grow our Canadian and
International sales."
"Mixed Martial Arts is the fastest growing sport in the world
and Georges St-Pierre is one of its biggest stars," said David
Baldassi, New Business Manager for Northern Response. "We know that
GSP and his MMA inspired fitness routines offer consumers an
incredible workout, GSP RUSHFIT delivers! We've already seen the
GSP RUSHFIT buzz grow very quickly online, we know the Direct
Response Television (DRTV) industry and we expect tremendous sales
growth immediately and over the coming years in Canada and
globally."
Under an exclusive distribution agreement, Northern Response
will have the right and license to distribute GSP RUSHFIT. The
Company has granted Northern Response exclusive rights to market,
distribute, and sub-license the GSP RUSHFIT ultimate home workout
DVD series internationally through all distribution channels,
except for the United States and its territories, commonwealths,
and possessions. In Canada, the Company has granted Northern
Response the rights to traditional retail channels only.
GSP RUSHFIT was designed to appeal to the massive global
audience with an interest in MMA and MMA training methods as a
complete home fitness workout program. GSP RUSHFIT combines three
of the hottest fitness trends. The complete program uses various
MMA conditioning exercises, intense circuit style training and body
weight training for fitness consumers to build muscle, cut weight
and get in shape. GSP RUSHFIT is unlike any fitness program
available. This program was carefully designed to give the most
efficient and effective workout possible at home with minimal
equipment. When consumers see how hard internationally respected
athlete Georges St-Pierre pushes himself, working out alongside him
will motivate and inspire consumers to push themselves harder, and
achieve more than they ever thought possible. Georges St-Pierre has
dedicated his life to Mixed Martial Arts and is regarded as one of
the top conditioned athletes not only in the sport, but also in the
world. Fitness fans everywhere can benefit directly from the same
commitment GSP has made to his own health and fitness.
About Digital Shelf Space Corp.
Digital Shelf Space is an independent producer of home
entertainment content and online delivery technology provider to
digital retailers, content owners and aggregators. Digital Shelf
Space's proprietary technology platform has been custom built to
deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital
download and streaming video delivery. For more information please
visit www.digitalshelfspace.com and to view our recently launched
project with Georges St-Pierre, please visit
www.gsprushfit.com.
About Northern Response (International) Ltd.
Over the past 20 years, Northern Response has grown to become a
worldwide leader in the direct response, home shopping and retail
product distribution industry. Today the company operates four
separate sales divisions (Direct Response TV, Internet &
Database Marketing, Retail Sales, and International Distribution),
and has distributed more than 1000 products to over 90
countries.
ON BEHALF OF THE BOARD
Jeffrey Sharpe, President & CEO
Forward Looking Statements
This news release contains "forward-looking information" within
the meaning of the Canadian securities laws. Forward-looking
information is generally identifiable by use of the words
"believes", "may", "plans", "will", "anticipates", "intends",
"budgets", "could", "estimates", "expects", "forecasts", "projects"
and similar expressions, and the negative of such expressions.
Forward-looking information in this news release include statements
about the scope of distribution of GSP RUSHFIT, the timing of and
potential growth of Canadian and International sales as a result of
the Northern Response partnership, and anticipated results and
benefits of consumer use of celebrity fitness products.
In connection with the forward-looking information contained in
this news release, Digital Shelf Space has made numerous
assumptions, regarding, among other things, expected growth of
sales as a result of the Northern Response Partnership and consumer
demand and expected results from the use of celebrity fitness
products. While Digital Shelf Space considers these assumptions to
be reasonable, these assumptions are inherently subject to
significant uncertainties and contingencies.
Additionally, there are known and unknown risk factors which
could cause Digital Shelf Space's actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information contained herein. Known risk factors
include, among others: the substantial investment of capital
required to produce and market video and entertainment productions,
the need to obtain additional financing and uncertainty as to the
availability and terms of future financing, unpredictability of the
commercial success of our programming, difficulties in integrating
technological changes and other trends affecting the entertainment
industry, significant competition in the global economic market,
the possibility the rate of growth of the market for fitness media
will slow, reliance on the health and marketability of celebrity
fitness talent in productions owned by Digital Shelf Space, the
possibility of competition from other ecommerce and online
marketing vendors, the continued strong growth in adoption of
digital media, the possibility of new fitness titles from
traditional large studios that target the male demographic, large
media production companies may move ecommerce operations in-house
rather than outsourcing, reliance on production studios continuing
to outsource ecommerce operations, reliance on a number of key
employees, limited operating history, the possibility of claims
against the intellectual property rights of Digital Shelf Space,
the possibility of infringements upon the intellectual property
rights of Digital Shelf Space, and volatility of the market price
of Digital Shelf Space shares.
A more complete discussion of the risks and uncertainties facing
Digital Shelf Space is disclosed in Digital Shelf Space's Filing
Statement dated November 16, 2010 and continuous disclosure filings
with Canadian securities regulatory authorities at www.sedar.com.
All forward-looking information herein is qualified in its entirety
by this cautionary statement, and Digital Shelf Space disclaims any
obligation to revise or update any such forward-looking information
or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future
results, events or developments, except as required by law.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of the release.
Contacts: Digital Shelf Space Corp. Jeff Sharpe President &
CEO 604-736-7977 604-736-7944 (FAX) jeff@digitalshelfspace.com
www.digitalshelfspace.com Investor Cubed Inc. Investor Relations
647-258-3311 or Toll Free: 888-258-3323 416-363-7977 (FAX)
info@investor3.ca Media Contact: Northern Response (International)
Ltd. Don Cameron V.P., Marketing 905-737-6698 don@nresponse.com
www.northernresponse.com
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