Georges St-Pierre's RUSHFIT DVD Workout Series on Display at the UFC(R) 129 Fan Expo
April 21 2011 - 8:30AM
Marketwired
Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:
DSS) is pleased to announce our GSP RUSHFIT Mixed Martial Arts
("MMA") inspired workout series will be on display at the UFC® Fan
Expo™ at the Direct Energy Centre in Toronto, Ontario Canada on
April 29th and 30th, 2011. The Fitness DVD series stars the
Montreal-based MMA World Welterweight Champion Georges "RUSH"
St-Pierre ("GSP").
GSP RUSHFIT will be on display at Booth No. 1518 on the
convention floor. The workouts will be available for viewing right
in the booth. Fans interested in purchasing the GSP RUSHFIT 8 Week
Program will also receive a limited edition RUSHFIT poster signed
by GSP himself.
"This MMA inspired fitness program captures the growing interest
in the world's fastest growing sport and one of the hottest trends
in fitness," said Jeff Sharpe. "MMA fighters are among the world's
fittest athletes and GSP is at the top of the list." GSP RUSHFIT
combines various MMA conditioning exercises, intense circuit style
training and body weight training to help MMA fans build muscle,
cut weight and get in shape.
Renowned fighter, Georges "RUSH" St-Pierre stars in each of the
6 workout DVDs. Each DVD workout will lead you through 5 tough MMA
style circuits or "rounds":
-- Each circuit combines a series of highly efficient and powerful
exercises.
-- Each circuit is broken down into five separate 5 minute rounds.
-- Each high intensity circuit is designed to burn calories, cut weight and
build muscle.
Toronto, Canada will play host to the Ultimate Fighting
Championship® (UFC®) event and UFC® Fan Expo on April 29th &
30th, 2011. Canadian, Georges St-Pierre headlines the fight card
for a much talked about defense of his UFC® Welterweight title
belt.
For more information on GSP RUSHFIT visit www.gsprushfit.com
UFC is a registered trademark of ZUFFA, LLC. Digital Shelf Space
Corp. is not affiliated in anyway with ZUFFA, LLC.
About Digital Shelf Space Corp.
Digital Shelf Space is an independent producer of home
entertainment content and online delivery technology provider to
digital retailers, content owners and aggregators. Digital Shelf
Space's proprietary technology platform has been custom built to
deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital
download and streaming video delivery. For more information please
visit www.digitalshelfspace.com and to view our recently launched
project with Georges St-Pierre, please visit
www.gsprushfit.com.
ON BEHALF OF THE BOARD
Jeffrey Sharpe, President & CEO
Forward Looking Statements
This news release contains "forward-looking information" within
the meaning of the Canadian securities laws. Forward-looking
information is generally identifiable by use of the words
"believes", "may", "plans", "will", "anticipates", "intends",
"budgets", "could", "estimates", "expects", "forecasts", "projects"
and similar expressions, and the negative of such expressions.
Forward-looking information in this news release includes
statements about the anticipated results and benefits of consumer
use of celebrity fitness products.
In connection with the forward-looking information contained in
this news release, Digital Shelf Space has made numerous
assumptions, regarding, among other things, expected results from
the use of celebrity fitness products. While Digital Shelf Space
considers these assumptions to be reasonable, these assumptions are
inherently subject to significant uncertainties and
contingencies.
Additionally, there are known and unknown risk factors which
could cause Digital Shelf Space's actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information contained herein. Known risk factors
include, among others: reliance on the health and marketability of
celebrity fitness talent in productions owned by Digital Shelf
Space; actual results from the use of celebrity fitness products
may differ substantially from anticipated results; the substantial
investment of capital required to produce and market video and
entertainment productions, limitations imposed by our financing
abilities, unpredictability of the commercial success of our
programming, difficulties in integrating technological changes and
other trends affecting the entertainment industry.
A more complete discussion of the risks and uncertainties facing
Digital Shelf Space is disclosed in Digital Shelf Space's Filing
Statement dated November 16, 2010 and continuous disclosure filings
with Canadian securities regulatory authorities at www.sedar.com.
All forward-looking information herein is qualified in its entirety
by this cautionary statement, and Digital Shelf Space disclaims any
obligation to revise or update any such forward-looking information
or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future
results, events or developments, except as required by law.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of the release.
Contacts: Digital Shelf Space Corp. Dave Bogart VP Marketing and
Business Development 604-736-7977 604-736-7944 (FAX)
dave(at)digitalshelfspace.com www.digitalshelfspace.com Investor
Cubed Inc. Investor Relations (647) 258-3311 or Toll Free: (888)
258-3323 (416) 363-7977 (FAX) info(at)investor3.ca
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