GSP RUSHFIT Knocks Out INSANITY and Almost Forces P90x to Tap According to American Council on Exercise
May 19 2011 - 9:38AM
Marketwired
Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:
DSS) is pleased to announce that the American Council on Exercise
("ACE") released a detailed review yesterday of DSS' innovative GSP
RUSHFIT (www.gsprushfit.com) ultimate home workout DVD fitness
series. ACE did an in depth comparison putting GSP RUSHFIT up
against the most successful product of all time in the home fitness
category, P90x, and its sister product INSANITY. Both of these
highly successful products were produced by Beachbody, LLC
("Beachbody"). According to a Bloomberg article in November 2010,
Beachbody did approximately $430M in annual revenue for 2010, with
P90x accounting for approximately $215M of that revenue. The GSP
RUSHFIT workout series stars the Montreal based Mixed Martial Arts
("MMA"), World Welterweight Champion Georges St-Pierre ("GSP").
"We are very proud that ACE not only put GSP RUSHFIT in the same
class as the Beachbody products but that our program received such
high marks," said Jeffrey Sharpe, CEO and President of DSS. "We
only just launched GSP RUSHFIT in mid December 2010, having our
first project successfully compared to a market leader like P90x is
very flattering. We are honored to be in the company of one of the
leading fitness producers in North America." Until this Spring GSP
RUSHFIT had only been sold directly to consumers online from
www.gsprushfit.com and is now available in major retailers across
Canada.
"We know the program works and we are very excited at the
prospect of reaching more people with our GSP RUSHFIT program,"
said David Bogart, VP of Marketing for DSS. "Once we launch a TV
media campaign and continue to support our traditional and online
retail we should see the market awareness of the brand grow. We
continue to work on developing our retail distribution channels
with our partner Northern Response (International) Ltd, to grow
market share."
About Digital Shelf Space Corp.
Digital Shelf Space is an independent producer of home
entertainment content and online delivery technology provider to
digital retailers, content owners and aggregators. Digital Shelf
Space's proprietary technology platform has been custom built to
deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital
download and streaming video delivery. For more information please
visit www.digitalshelfspace.com and to view our recently launched
project with Georges St-Pierre, please visit
www.gsprushfit.com.
ON BEHALF OF THE BOARD
Jeffrey Sharpe, President & CEO
Forward Looking Statements
This news release contains "forward-looking information" within
the meaning of the Canadian securities laws. Forward-looking
information is generally identifiable by use of the words
"believes", "may", "plans", "will", "anticipates", "intends",
"budgets", "could", "estimates", "expects", "forecasts", "projects"
and similar expressions, and the negative of such expressions.
Forward-looking information in this news release include statements
about GSP RUSHFIT and Beachbody products and revenue potential; the
effectiveness of GSP RUSHFIT and potential sales; the launch of a
TV media campaign, increased market awareness of brand and
development of retail channels and increased market share with our
partner Northern Response.
In connection with the forward-looking information contained in
this news release, Digital Shelf Space has made numerous
assumptions, regarding, among other things, the reliability and
impact of ACE's review of our product expected growth of sales as a
result of the Northern Response partnership and consumer demand.
While Digital Shelf Space considers these assumptions to be
reasonable, these assumptions are inherently subject to significant
uncertainties and contingencies.
Additionally, there are known and unknown risk factors which
could cause Digital Shelf Space's actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information contained herein. Known risk factors
include, among others: Digital Shelf Space may not achieve annual
revenue in the quantum comparable to Beachbody; ACE's review of GSP
RUSHFIT may not lead to any additional sales consumer recognition;
we may never launch a TV media campaign; our product may not
achieve results as expected by purchasers; the Northern Response
partnership may not grow Digital Shelf Space's retail presence as
anticipated; the substantial investment of capital required to
produce and market video and entertainment productions, the need to
obtain additional financing and uncertainty as to the availability
and terms of future financing, unpredictability of the commercial
success of our programming, difficulties in integrating
technological changes and other trends affecting the entertainment
industry, significant competition in the global economic market,
the possibility the rate of growth of the market for fitness media
will slow, reliance on the health and marketability of celebrity
fitness talent in productions owned by Digital Shelf Space, the
possibility of competition from other ecommerce and online
marketing vendors, the continued strong growth in adoption of
digital media, the possibility of new fitness titles from
traditional large studios that target the male demographic, large
media production companies may move ecommerce operations in-house
rather than outsourcing, reliance on production studios continuing
to outsource ecommerce operations, reliance on a number of key
employees, limited operating history, the possibility of claims
against the intellectual property rights of Digital Shelf Space,
the possibility of infringements upon the intellectual property
rights of Digital Shelf Space, and volatility of the market price
of Digital Shelf Space shares.
A more complete discussion of the risks and uncertainties facing
Digital Shelf Space is disclosed in Digital Shelf Space's Filing
Statement dated November 16, 2010 and continuous disclosure filings
with Canadian securities regulatory authorities at www.sedar.com.
All forward-looking information herein is qualified in its entirety
by this cautionary statement, and Digital Shelf Space disclaims any
obligation to revise or update any such forward-looking information
or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future
results, events or developments, except as required by law.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of the release.
Contacts: Digital Shelf Space Corp. Jeff Sharpe President &
CEO (604) 736-7977 (604) 736-7977 (FAX)
jeff(at)digitalshelfspace.com www.digitalshelfspace.com Investor
Cubed Inc. Investor Relations (647) 258-3311 or Toll Free: (888)
258-3323 (416) 363-7977 (FAX) info(at)investor3.ca Northern
Response (International) Ltd. Media Contact: Don Cameron V.P.,
Marketing (905) 737-6698 don(at)nresponse.com
www.NorthernResponse.com
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